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3 thoughts on “Shop Talk – National Retailers and Brands Must Think Local”
What a great point! I worked for national retailers when I was in high school and college and there was a lot of control from the top and not much control given at all to the people on the ground. I bet the results would be great if some of the marketing was allowed to be more locally focused/social media focused. National retailers have a lot to learn from you, Lisa.
This is very true I work in retail and my company have realized the importance of communicating with local businesses and the shop center and finding out what local opportunities there are.