A simple 2-step content creation strategy so that you can easily create content and share it in a multitude of places on social media is a magical thing – and that’s what I’m covering in this edition of Shop Talk.
I’m going to share with you exactly what I do with my own content.
You see, I don’t really like to work hard – I prefer finding quick and simple ways to accomplish what I need to do. What could be simpler than a 2-step content creation strategy?
Periscope is a new social media application that allows you to broadcast real-time video from your phone. Twitter owns this application, which makes it easy for you to connect with your followers and to tweet when you are broadcasting live.
I was scrolling through Facebook one day not long ago and I came across a graphic that made me take pause. The graphic said:
I want you to take a moment and think about the worst thing that you’ve done in your life. I am certain that you feel a degree of shame and anxiety around the decision you made that lead to that event. Imagine if, suddenly and without warning, that thing that you did was everywhere. On CNN, Huffington Post, Facebook, Twitter… and, in an instant, your privacy as you knew it no longer existed.
Creating great content is just the beginning of this system. It’s easy enough to create content once you have a plan but how is anyone going to know how to find it?!
By using online tools like Social Networks and Email marketing, you create awareness, repeat visibility and engagement. Letting your existing audience know when you’ve added something new drives traffic to your site and, if you’re using what you learned in The Content Pilot to create stellar content, they will be sharing and forwarding what you send them which will bring in new people to your list.
Want to know how often to share? Check out part four of the Shop Talk Content Series below to find out and learn how to “design” your own success:
You may have already read my classic post about Why Free is Too Expensive, BUT, did you know there are times when free is GOOD?
The most important “free” content is your opt-in freebie. This is the item you give away for free to anyone who provides their email address and signs up for your list. So, while it may be free – you both get something back from the free offer. They get great free content that helps then in some way, and you get to add them to your email list. But it can’t be just any free content…
Content can be simple and effective, if you have a plan.
There are lots of ways to generate content and it doesn’t have to be difficult. In fact, with just a few tricks, you can turn boring copywriting into exciting marketing for your business!
If you start with clarity around what you want to create content on, it will be much easier.
Don’t get caught trying to “wing it” at the last minute… you know it doesn’t always work!
Watch this week’s video for some of my own secrets to making content planning easy and sustainable. Then, if you’re ready for more ways to help get your Content Marketing Engine going, check out the new Pilot Project —>http://www.lisalarter.com/contentpilot/
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