Do you remember what it was like to shoot video in 2008…?
I desperately wanted a flip cam. I saw Gary Vaynerchuk, this wine guy, using a flip cam to shoot videos daily. And, I aspired to be able to do the same thing. My girlfriend, Laura, agreed to get me one while she was going to the United States on a quick trip.
The thought of shooting video and putting a message out on the Internet was thrilling. Exciting, even.
Have you suddenly found yourself needing to shoot or participate in some sort of video? Maybe it’s for your marketing, webinars or meetings. Either way, if you’re working from home, you may want to learn how to use video technology so you can stay connected with your customers and team members.
Even though it’s not business as usual, it’s not true that every business is falling apart. Some businesses have found ways to adapt and are thriving.
Do you ever get stuck because things are just not perfect enough? Perfectionism is a roadblock that some people wear like a badge of honor and that’s what we’re tackling in this edition of Shop Talk.
We’ve all heard it – and may have said it…
“I’ve got such high standards, it’s got to be perfect before I do it.”
Do you know who says that? The people who end up finishing last. And do you know why?
A simple 2-step content creation strategy so that you can easily create content and share it in a multitude of places on social media is a magical thing – and that’s what I’m covering in this edition of Shop Talk.
I’m going to share with you exactly what I do with my own content.
You see, I don’t really like to work hard – I prefer finding quick and simple ways to accomplish what I need to do. What could be simpler than a 2-step content creation strategy?
Periscope is a new social media application that allows you to broadcast real-time video from your phone. Twitter owns this application, which makes it easy for you to connect with your followers and to tweet when you are broadcasting live.
In my book, Pilot to Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales, I specifically talk about the fact that you don’t need to be everywhere when it comes to social media and I really do believe that, however, I do believe Periscope is a game-changer.
Broadcasting live from your mobile device allows people to see and connect with the unedited and unfiltered you. I like this because it’s as close to speaking to an in-person audience as you can get.
I was scrolling through Facebook one day not long ago and I came across a graphic that made me take pause. The graphic said:
I want you to take a moment and think about the worst thing that you’ve done in your life. I am certain that you feel a degree of shame and anxiety around the decision you made that lead to that event. Imagine if, suddenly and without warning, that thing that you did was everywhere. On CNN, Huffington Post, Facebook, Twitter… and, in an instant, your privacy as you knew it no longer existed.
Creating great content is just the beginning of this system. It’s easy enough to create content once you have a plan but how is anyone going to know how to find it?!
By using online tools like Social Networks and Email marketing, you create awareness, repeat visibility and engagement. Letting your existing audience know when you’ve added something new drives traffic to your site and, if you’re using what you learned in The Content Pilot to create stellar content, they will be sharing and forwarding what you send them which will bring in new people to your list.
Want to know how often to share? Check out part four of the Shop Talk Content Series below to find out and learn how to “design” your own success:
Want to learn more about creating a freebie that will grow your list and increase your sales? The Content Pilot is open now!
You may have already read my classic post about Why Free is Too Expensive, BUT, did you know there are times when free is GOOD?
The most important “free” content is your opt-in freebie. This is the item you give away for free to anyone who provides their email address and signs up for your list. So, while it may be free – you both get something back from the free offer. They get great free content that helps then in some way, and you get to add them to your email list. But it can’t be just any free content…
Why Free is Too Expensive 08 Jan , 2020
How To Use YouTube Live Events 18 Nov , 2014
Shop Talk – Get Your Gravatar On! 27 Aug , 2012
