Do you ever get stuck because things are just not perfect enough? Perfectionism is a roadblock that some people wear like a badge of honor and that’s what we’re tackling in this edition of Shop Talk.
We’ve all heard it – and may have said it…
“I’ve got such high standards, it’s got to be perfect before I do it.”
Do you know who says that? The people who end up finishing last. And do you know why?
A simple 2-step content creation strategy so that you can easily create content and share it in a multitude of places on social media is a magical thing – and that’s what I’m covering in this edition of Shop Talk.
I’m going to share with you exactly what I do with my own content.
You see, I don’t really like to work hard – I prefer finding quick and simple ways to accomplish what I need to do. What could be simpler than a 2-step content creation strategy?
Periscope is a new social media application that allows you to broadcast real-time video from your phone. Twitter owns this application, which makes it easy for you to connect with your followers and to tweet when you are broadcasting live.
In my book, Pilot to Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales, I specifically talk about the fact that you don’t need to be everywhere when it comes to social media and I really do believe that, however, I do believe Periscope is a game-changer.
Broadcasting live from your mobile device allows people to see and connect with the unedited and unfiltered you. I like this because it’s as close to speaking to an in-person audience as you can get.
I was scrolling through Facebook one day not long ago and I came across a graphic that made me take pause. The graphic said:
I want you to take a moment and think about the worst thing that you’ve done in your life. I am certain that you feel a degree of shame and anxiety around the decision you made that lead to that event. Imagine if, suddenly and without warning, that thing that you did was everywhere. On CNN, Huffington Post, Facebook, Twitter… and, in an instant, your privacy as you knew it no longer existed.
Creating great content is just the beginning of this system. It’s easy enough to create content once you have a plan but how is anyone going to know how to find it?!
By using online tools like Social Networks and Email marketing, you create awareness, repeat visibility and engagement. Letting your existing audience know when you’ve added something new drives traffic to your site and, if you’re using what you learned in The Content Pilot to create stellar content, they will be sharing and forwarding what you send them which will bring in new people to your list.
Want to know how often to share? Check out part four of the Shop Talk Content Series below to find out and learn how to “design” your own success:
Want to learn more about creating a freebie that will grow your list and increase your sales? The Content Pilot is open now!
You may have already read my classic post about Why Free is Too Expensive, BUT, did you know there are times when free is GOOD?
The most important “free” content is your opt-in freebie. This is the item you give away for free to anyone who provides their email address and signs up for your list. So, while it may be free – you both get something back from the free offer. They get great free content that helps then in some way, and you get to add them to your email list. But it can’t be just any free content…
One of the top obstacles for entrepreneurs is trying to figure out how to market their business online and share on Social Media.
If you are stuck in this rut where you feel like you’re saying the same thing over and over again and no one is really listening, you need to know that it can be easier.
Content is key — it is the reason why people want to visit your website and pay attention to what you do. They are seeking out your expertise and want information that can help them.
Your expertise and knowledge can make a huge difference for someone else when you share and can assist with building a strong and connected platform for your business via Social Media.
In this video I share some of my best kept secrets for taking content creation from overwhelm to systematized.
And this only scratches the surface of what the members of the Content Pilot will learn! (find out more here: http://www.lisalarter.com/contentpilot)
So, check out these secrets then let me know – What is the one thing you are going to do today to make content creation easier for your business? Share in the comments!
Content can be simple and effective, if you have a plan.
There are lots of ways to generate content and it doesn’t have to be difficult. In fact, with just a few tricks, you can turn boring copywriting into exciting marketing for your business!
If you start with clarity around what you want to create content on, it will be much easier.
Don’t get caught trying to “wing it” at the last minute… you know it doesn’t always work!
Watch this week’s video for some of my own secrets to making content planning easy and sustainable. Then, if you’re ready for more ways to help get your Content Marketing Engine going, check out the new Pilot Project —>http://www.lisalarter.com/contentpilot/
Why Free is Too Expensive 19 Apr , 2017
Shop Talk – Get Your Gravatar On! 27 Aug , 2012
How To Use YouTube Live Events 18 Nov , 2014
