We think of social media as a way to connect with our friends, loved ones, and community. But it doesn’t always feel that way, does it?
It’s that time of year again! As my team and I come together and prepare for (what we believe to be one of the most anticipated events of the year) Money, Mindset and Marketing, we couldn’t help but map out a list of previous event fails. Yes, event fails. Let’s be honest here- no matter how much time you invest, how much effort you attempt to put into your flawless execution or how much energy you put into planning an event, things can, and likely will, go wrong.
One of my favourite things about this business is having the ability to recharge and strategize with my team and clients after a powerful event.
I couldn’t resist. I kept writing down ideas, quotes and notes that really resonated with me and it felt so good to hear other people share about their personal and professional experiences.
A little while back, somebody within a Facebook community I am part of shared a situation about the financial struggles they were having in their business and was seeking guidance.
I was immediately struck by the number of women that responded to this post stating; “You have a money-mindset issue.”
If you want to show your customers how much they mean to you, communicate with them regularly and do things that are meaningful to them. Why are you sending an email when you can pick up the phone and talk? Have you considered sending them a hand-written letter on their birthday instead of a text?
During daily communication, emails regularly get misinterpreted because we read them through the filter of how we’re feeling at that moment, not through the feeling of the sender. However, when you speak to someone, you can hear the enthusiasm and sincerity in their voice.
The first time the squirrel showed up, I was sitting on the deck with my husband and dogs. I quickly looked over at Paul and said; “Hold the dogs!” as I got up to chase him away.
He was a tiny red squirrel, and he moved at the speed of light. I shut the door to our house just in time and chased him away then promptly went searching for his “nest” but I couldn’t find one. I assumed his appearance was a one-off because our deck is high up and you have to climb a flight of stairs to get to it. Not to mention, we don’t have any bird feeders or food outside to draw him to us.
Do you ever feel like you are drowning in overwhelm and unable to prioritize what needs to be done next? Chances are, if you run a business, this has happened to you. When it does, typically our default reaction is to stay stuck and to focus on tasks that are easy, instead of those that are important as a way of coping.
Often business owners start and then, for whatever reason (time, money, lack of clarity or belief in themselves), they stall out. They stop actively marketing and start waiting for customers to show up. Eventually, business starts to dry up instead of expand. If you find yourself feeling this way, you can start again.
If you’ve been considering how to up your game around marketing your business, this is for you.