How Smart Business Owners Are Using AI to Think Better, Market Smarter, and Stay Relevant
Introducing a Marketing Meets AI 4-hour strategic intensive that shows you how to use AI to clarify your thinking, improve your marketing decisions, and stop guessing what actually matters.
AI isn’t optional anymore.
But most business owners aren’t failing because they’re ignoring AI
They’re stuck because they don’t know where to focus, what to trust, or how to use it without creating more noise.
Marketing Meets AI is a 4-hour strategic intensive designed to help you use AI as a thinking partner inside your marketing.
Not to replace your judgment.
Not to chase tools.
But to make better decisions, faster, with more confidence.
What It’s Like To Learn With Lisa
Tara J. Rethore
“Just 1.5 hours into the Marketing Meets AI Intensive workshop, I knew: this program delivered terrific value. Whether new-to-AI or experienced, if you want to elevate the technology’s positive impact for your business, while retaining your brand and mitigating AI’s downsides, this program is for you.”
Sarah Hathorn
“Lisa provided practical, actionable strategies that showed us how to use AI to improve our marketing without replacing our voice.”
Kathi Casey
“AI no longer feels scary or ‘too techy.’ It feels like a smart assistant sitting beside me while I run my business.
Thank you, Lisa, for making AI feel practical, doable, and genuinely helpful for a solopreneur like me.”
What will you learn?
You don’t need more tools. You need a clear way to think and work with AI so your marketing gets easier and sharper. In the 4-hour intensive, you’ll learn how to:
- Understand what AI is actually good at, and where it fails, so you stop wasting time on the wrong use cases
- Get better output with simpler prompts, using frameworks that help you think, ask, and refine fast
- Use AI to make clearer decisions, so you’re leading your marketing instead of reacting to the latest trend
- Create content that sounds like you, and build plans and campaigns without the blank-page grind
- Use the right strategy for custom GPTs that save you time, so repeat work gets handled consistently (and your team isn’t reinventing the wheel)
- Adapt your website and marketing for AI-driven discovery, so you stay visible as search keeps changing
Investment
his is a one-time purchase for 12-month access to the recording and slides.
Why only 12-months?
The rate of change in AI is unprecedented. If you haven’t actioned the materials within 12 months of purchasing them, they are likely going to be out of date.
$197
What you get:
- Full 4-hour on-demand video recording
- Complete slide deck from the intensive
- Immediate access after purchase
Why This Matters for Your Business
Stop guessing and start using AI with intention.
When you understand how AI works and how to apply it responsibly, you gain:
- Faster decision-making
- Stronger marketing execution
- Better use of your time and team
- Clearer content without burning out
- Increased visibility in AI-driven search and recommendations
Who This Is For
Tech skills are optional; the drive to stay competitive is mandatory.
This intensive is designed for:
- Entrepreneurs and business owners with small teams
- Consultants, advisors, and practice owners
- Thought leaders who rely on content, visibility, and trust
- Smart professionals who want clarity, not complexity
What Makes This Different
This isn’t about replacing people. It’s about helping smart people work better.
Lisa Larter is known for breaking down complex ideas and turning them into clear, usable strategies. This intensive focuses on:
- Human intelligence working with AI
- Practical frameworks over theory
- Strategic thinking, not shortcuts
- Long-term capability, not temporary hacks
Our Most Popular Questions
What is the Marketing Meets AI 4-Hour Intensive?
The Marketing Meets AI 4-Hour Intensive is a focused, on-demand training for business owners and professionals who want to use AI more effectively in their marketing. It teaches you how to think and work with AI as a strategic partner, not just a tool.
Who is the Marketing Meets AI 4-Hour Intensive for?
The Marketing Meets AI 4-Hour Intensive is for people who are already using AI, or experimenting with it, a few times a week to a few times a day, and know they’re not getting the full value yet. You don’t need to be an AI expert or technical.
You do need to be curious about how AI actually works, aware that better use is possible, and interested in applying it more intentionally inside your marketing.
What’s included in the Marketing Meets AI 4-Hour Intensive?
Your purchase includes the full 4-hour on-demand video recording of the intensive, the complete slide deck, and 12 months of access so you can revisit the material as needed.
What topics are covered in the Marketing Meets AI 4-Hour Intensive?
The Marketing Meets AI 4-Hour Intensive covers AI fundamentals without jargon, practical prompting frameworks, strategic use of AI in content and campaigns, building custom GPTs, and adapting your marketing and website for AI-driven search and discovery.
Is the Marketing Meets AI 4-Hour Intensive suitable if I’m not technical?
Yes. The Marketing Meets AI 4-Hour Intensive is built for non-technical business owners and professionals. If you’re already using AI a few times a week (or even daily) but feel like you’re still guessing, this will help you get more consistent results. The focus is on clarity, strategy, and practical application inside real marketing work, not coding or complex technical setups.
What do I need to understand before starting the Marketing Meets AI 4-Hour Intensive?
You don’t need prior training or technical knowledge. Lisa walks through the foundations, language, and practical use of AI from the ground up. All you need is access to a major AI tool, such as ChatGPT, Gemini, or Claude. A free or paid account is fine.
A LIVE 5-MONTH COHORT WITH LISA LARTER · STARTS AUG 4, 2026