This week’s blog was written by a very close connection, colleague and friend of mine, Melonie Dodaro. Her new book, LinkedIn Unlocked comes out today and I invited her to write a guest blog post for you on how to leverage the power of LinkedIn for helping and growing your customer base. Enjoy!
She said, “I’m not chasing people for business.”
Translate that into, “I’m not prepared to follow up and take an active interest in the people who are potentially interested in working with me. My ego is so big that I expect customers will rain from the sky and I’ll never have to put any effort into selling and my life will be perfect.”
I hate to be the one to tell you, but this is not how you build a business.
You know you need to create content for your business. I’m going to guess you’ve fallen into the trap of treating every piece of weekly blog content like some menial task you need to cross off your to-do list so you can say it’s done.
That’s the problem.
The Louis Vuitton store in Naples, Florida at Waterside Shops is stunning. Every year when I’m in Florida, I drop by to look at their bags and covet the new and classic designs. They’re one of my favourite handbag designers because their bags are classic pieces that you can invest in and use for decades.
This January, I was looking for a new bag. It’s been a number of years since I bought one and so I was in the market to buy. I found one that I liked, and just like any other consumer, I wanted to think about it before I spent my money. The sales associate was very helpful. He gave me his card and all the information I would need once I’d made my decision.
Social media is a marketing tool that has become crucial in building a business over the last ten years. Marketing is what you do to attract customers to your business, from cash flow problems caused by a lack of marketing to managing the incoming responses to your marketing via your notifications and inbox. It’s all marketing.
This week you’re going to dive a little deeper into the social media marketing side of things.
Marketing is the very activity you do to attract leads and customers to your business. It’s also the very same activity others use to attract you to them. With everything going on in your inbox and on social media, it’s becoming difficult to manage the marketing madness of messages and notifications.
Let’s face it, you’ve got notifications on three to five social networks easily, you’ve got messenger inboxes on all of those social networks and you’ve got your regular email inbox to manage. It’s a lot to stay on top of. Navigating your way through the distractions to get to important stuff can be challenging and tiresome.
Whenever someone tells me they have a cash flow problem, I almost always uncover that they actually have a marketing problem.
Humor me for a moment and ask yourself, what would need to change to lose 10-15lbs?
Could you eat healthy one day a month, and binge the rest of the time? Could you exercise only when you “felt” inspired?
We live in a society where a lot of women preach the gospel of women supporting women, and five seconds later they are criticizing what someone wore, or whether or not she is really a good wife, mother and/or business owner. Instead of celebrating each other’s success, some women take it personally, as though another woman’s win is a personal affront to her.
Women see other women being great and, sometimes, it makes us shrink.