5 Ways To Get Ahead In Your Marketing Strategy
23 Sep

5 Ways To Get Ahead In Your Marketing Strategy

By Lisa In Blog, Business, Marketing /   No Comments

2020 has been an eventful year, with many twists and turns – and man, you really need to be on top of your marketing strategy if you want to get ahead. As an entrepreneur, you know that – in business – you have to be flexible and take the changes in stride, while still planning your business with a forward-looking optimistic outlook.

With 2021 in sight, you will once again have to be prepared to be flexible with your marketing strategies. A new year brings new challenges – and exciting new opportunities, should you choose to see it that way.

You need a strategy if you want to succeed.

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Embrace The Detour - Lisa Larter
16 Sep

Embrace The Detour

By Lisa In Blog, Business, Entrepreneur /   No Comments

Are you avoiding the detour?

We could see smoke on the horizon, and as we approached the highway, we saw a staggering amount of traffic backed up. There must have been some type of accident from the sight of the smoke and the standstill traffic.

It was bad.

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Words Matter More Than Star Ratings
01 Sep

Words Matter More Than Star Ratings

By Lisa In Blog, Business, Client Experience /   No Comments

He said the chef’s nose was running and that he was wiping it with his hand—and that he then continued to prepare food for customers. This written description of what this customer saw at the restaurant was a deal-breaker for me—even if they had the highest star rating. 

A written #review for a restaurant can be a deal-breaker – even if they have the highest star rating. Your words matter. Read the full story here: Click To Tweet

Sushi is one of my favourite foods to eat. Anytime we are in a new city looking for a sushi place, I spend a fair amount of time reading the reviews to ensure we get the best quality available.  

The chef with the runny nose came from a highly rated restaurant. They had all the stars, but that one review changed everything for me. 

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10 Tips For Writing Better Content - Lisa Larter
26 Aug

10 Tips For Writing Better Content

By Lisa In Ask Lisa, Blog, Business, Content /   2 Comments

Every single week, one of my clients asks me for feedback on his written blog and newsletter content.

In response to his emails, I wrote a list of 10 tips that he could use as a checklist each time he sits down to write. When I sent him my suggestions, he responded, “This is great! It would be so helpful if you had a one-pager with all your writing tips that I could refer to each week…”

A light bulb went off. We could all benefit from an easy-to-use list. And here we are.

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Grassi Lake, Canmore. Perspective is Everything - Lisa Larter
19 Aug

Perspective Is Everything

By Lisa In Blog, Business, Mindset /   2 Comments

How’s your big-picture perspective?

Someone told us that we needed to visit Grassi Lake when we were in Canmore. They said it was beautiful. What they didn’t say is that it’s a pretty challenging hike for someone who is not used to hiking, much less someone wearing flip flops.

We parked our rental car, got out and walked around and saw a bunch of people coming out from what appeared to be a trail. There were signs warning you that the trail is challenging in some places and just beyond that there was another sign.  

It said: “Bear In Area”.

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Responsiveness Is A Business Strategy - Lisa Larter
12 Aug

Responsiveness Is A Business Strategy

By Lisa In Blog, Business, Client Experience /   2 Comments

Responsiveness is a business strategy.

Over the last couple of months, I’ve noticed a trend that has exacerbated the loss of income for small businesses: that trend is responsiveness – or the lack thereof.

There’s a store in our community that we regularly buy from. We’ve always communicated with them via Facebook messenger to place our order. When we first came back to Nova Scotia, I placed an order that was close to $600—and they forgot about me.

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Kindness Versus Carelessness - Lisa Larter
05 Aug

Kindness Versus Carelessness

By Lisa In Blog, Client Experience /   2 Comments

Taking care of your clients with kindness and care matters.

It was a Friday evening, and I was frantically searching for a portable air conditioning unit online for my mom. My mom lives in an apartment by herself. She has severe COPD and it’s been super hot in Ontario – which makes breathing hard for her.

Every place she checked locally and in the surrounding area was sold out. Everywhere I checked online was sold out too – or their shipping dates extended into fall or winter.

Finally, I found one. Not the inexpensive kind, of course, those were all gone. I saw it on Home Depot’s website and bought it for her right away.

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