People We Ought To Look Up To - NL Header
21 Jul

People We Ought To Look Up To

By Lisa In Business, Leadership /  7 No Comments

I grew up in Haliburton, a small town in rural Ontario that likely has more professional athletes per capita than any other small town in Canada.

The outside of the arena—where I watched more hockey games as a kid than I can count—is filled with murals celebrating the likes of various hockey and football superstars. The murals include Bernie Nicholls (you may remember he was a Stanley Cup winner when he played with Wayne Gretzky), Matt Duchene (I went to school with his Dad), Ron Stackhouse, Cody Hodgson and CFLer Mike Bradley, to name a few.

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She Killed It
14 Jul

She Killed It

By Lisa In Business, Entrepreneur /  5 1 Comment

It was a quiet, sunny Saturday afternoon. As I stooped to pick up dog poop, all of a sudden, birds began flying around me, squawking and screeching like something awful was happening. As I turned to see what was going on, to my utter shock, horror and dismay, there was my beloved Sunshine with a baby fledgling in her mouth.

The baby bird was screaming loudly. The mom and dad were dive-bombing Sunshine. I was yelling at her to drop the bird with the hope it would survive.

I still can’t believe that my sweet dog killed their baby in the second it took me to stoop for poop!

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Two pink light bulbs on pink background with space for text
07 Jul

A Tale of Two Start-Ups

By Lisa In Business, Strategy /  3 No Comments

A client recently shared a story of two start-ups with me. We spoke about their journey in building their business from start-up to where it is now, compared to a colleague who had started their business around the same time.

This client engaged my business advisory services very early on in their business and while we worked together, they achieved rapid growth year after year, beyond what they ever believed possible.

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VOIP headset on desk with computer desktop at customer service and marketing support workplace. Office supplies of customer service. Communication support, call center and helpline concept.
09 Jun

When Automation Fails…

By Lisa In Business, Client Experience, Social Media /  1 1 Comment

My recent experience with two well-known companies and their customer service paints a very telling and familiar picture about the role of automation. One was much more personal in its approach, while the other relied too much on AI. The former nailed responsiveness and got the sale, while the latter has left me feeling drained.

The truth is, the more personal company, the one that makes its buyers feel heard and valued, will win every time. This is a story, that in so many words, every buyer has told at one point or another.

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The Second Sale Strategy, by Lisa Larter
26 May

The Second Sale Strategy

By Lisa In Client Experience, Marketing, Sales /   No Comments

You could likely learn a thing or two from those flyers you get in the mail – they are not looking for the first sale, they are looking for the second sale. Traditional “Getting the sale” thinking is transactional in nature. It doesn’t lay the foundation for a long-term relationship with your buyer.

Your strategy shouldn’t be all about the first sale. It should include what happens after that – what happens in the second sale.

In order for you to develop a strategy that includes second sale thinking, there is one thing that is critical to understand: Your buyer’s journey.

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