I recently asked a bunch of business owners: “What is one thing that you want to improve on in your business?” The vast majority of the people who responded said that they wanted to get better at selling.
Even the word selling makes some business owners cringe. If I told you that you needed to go out and sell x amount of dollars for your business today, how does that make you feel?
One of the hardest decisions business owners make is knowing when to hire help; the second is knowing when to let the wrong help go.
Most businesses start out with you, the business owner, doing everything. If you’re good at what you do and your marketing efforts are successful, eventually you will need to add some type of a support system so you can focus on the most important activities that only you can do.
When I was in Asheville speaking at the Medipreneur conference, I stood in front of a room full of pharmacy professionals and made a bold prediction. I predicted the Amazonageddon of pharmacy.
I predicted that one day Amazon would be responsible for consumer fulfillment of prescription drugs and painted a picture of going to your doctor, having your prescription uploaded via a mobile app, and then delivered to your home within hours. No more needing to go to your local pharmacy.
I’m in Newport, Rhode Island this week hanging out at the lovely Castle Hill Inn. It’s one of my favourite places to go. It’s on the water, it’s beautiful, and the service is outstanding. Rumour has it the employees look the guests up on social media and study what they look like and memorize your name so everywhere you go, you feel like everyone knows you. It’s very impressive the little details that they take into account.
Sitting at my computer on a Friday afternoon, I was reflecting on an advisory call I had just wrapped up with a client. We were talking about creating meaningful content and she told me she was going to go away and create 90 days worth of content ideas.
Maybe you’ve done this too? Felt the pressure to create the perfect content plan so you know exactly what you’re going to write about so it’s easy until…
In 2006, when I told my mother that I was going to quit my job and start a business she exclaimed in the most horrific mom voice you can imagine, “Oh my God child, are you sure you’re doing the right thing? You’ve got such a good job.”
When you have a job and you decide to quit your “very good” job to start a business, everyone thinks you’re crazy to give up your job security because being an entrepreneur is risky.
Last week, my husband and his business partner opened their taproom for the Annapolis Brewing Company. I spent pretty much Thursday through to end of day Sunday working at the taproom, serving beer, cider and wine, chatting with people and pretty much forgetting about my phone because there was so much going on.
Defining moments have the ability to completely shift and shape your future. When I think about my own personal defining moments, two different memories come to mind.
Flashback to 2006 when the idea of starting my own business and leaving my (very safe and secure) corporate job was tinkering around in my brain. My mom had just lost her husband and she was going through a terribly difficult time. She was also trying to sell her house but hadn’t had any showings in several weeks, let alone any offers.
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