After two years of a pandemic wreaking havoc on small businesses, followed by skyrocketing inflation, labor shortages, layoffs, and now a pending recession, many small business owners are beginning to feel like they should tap out, sell their company, and get a job.
Before you make a decision this drastic, you might want to consider a few things.
When was the last time you looked at your marketing strategy? I mean really looked at it. The digital landscape is changing (surprise surprise!) and keeping a finger on the pulse, following the trends, and adjusting your strategy is vital if you want a healthy return on your marketing efforts.
Marketing can be confusing and convoluted, especially as technology rapidly evolves. The internet is a busy, noisy place and the competition is greater than ever. There are more social media profiles and websites today than ever before, and there will be even more tomorrow.
What does this mean for you?
You’ve heard the news, right? Inflation is at an all-time high, the price of gas is out of control, the great resignation has left small business owners scrambling to hire, and just when you thought it couldn’t get worse, there appears to be a recession on the horizon.
Time to curl up in a ball and cry? Hold on, maybe not.
You’ve likely heard the expression, “Failing to plan is planning to fail.” The same is true when it comes to marketing. Good marketing doesn’t happen by accident—it’s proactive and should be done with intention and a plan.
Are you looking for some great books to read this summer? I’ve got you covered! The following is a list of books I highly recommend. Plus, I’m sharing interviews with the authors on She Talks Business all summer long. If you’re like me and love reading a good book, you can’t go wrong with any of the following.
A good friend of mine used to play professional football. He played in two Super Bowl games and I recently asked him a question about what it feels like to play in front of such a large crowd and how he overcame feeling nervous.
What he said might surprise you.
When Sarah Levitt interviewed me for The Making Magnificence Project and asked what has shaped my life and my journey as an entrepreneur, this is what I told her:
Would you be able to scan your quarterly profit and loss statement and know if something was amiss? Would you be able to instinctively sense that something in your numbers didn’t make sense? Would you be able to point to why it didn’t make sense?
The numbers in your business are a sign of the health of your company. As a business owner, paying attention to and being familiar with those numbers is a key driver for your business performance.
Why Free is Too Expensive 08 Jan , 2020
How To Use YouTube Live Events 18 Nov , 2014
Shop Talk – Get Your Gravatar On! 27 Aug , 2012
