Do you remember what it was like to shoot video in 2008…?
I desperately wanted a flip cam. I saw Gary Vaynerchuk, this wine guy, using a flip cam to shoot videos daily. And, I aspired to be able to do the same thing. My girlfriend, Laura, agreed to get me one while she was going to the United States on a quick trip.
The thought of shooting video and putting a message out on the Internet was thrilling. Exciting, even.
It was the winter of 1983, I was in grade 8 and he was in high school. He was my first love.
I still remember that very first kiss, (it was my first one!) under a tree, in front of the big white Church. It was thrilling and kind of gross all at the same time – but my heart felt like it was going to explode. I knew, at that moment, he was the one. We were destined to be together forever.
And then he dumped me.
It was the Monday after an extra-long weekend. I had taken five days off (as “off” as you can be when you own a business and you’re addicted to email). On that Monday, I had a call to review a strategic marketing plan with Sandra on my team.
When my alarm went off that morning, I did not want to get out of bed. I changed the time from 6:30 to 7:30, calculating how long I could stay under the warm covers until it was absolutely necessary to get up.
Are you on Clubhouse yet?
Clubhouse is a new social networking platform – but it’s not really a social networking platform… It’s a little bit of an enigma. An anomaly from all of the other platforms. And, I really like it.
This week, we are going to talk about profit, and I am going to share seven things that you can do to increase profit in your business this year, next year, and the year after.
They are all evergreen in nature, so if ever you’re feeling like your profit isn’t quite where you want it to be, refer back to these seven things:
People are constantly asking me, when should I hire? How many people should I hire? How much should I pay these people? And, how do I get over earnings guilt when my business starts to make money?
First and foremost, let’s talk about what happens inside of a big corporation when it comes to hiring. Inside of big corporations, they have budgets – they don’t just arbitrarily hire people. They have budgets that are allocated that tell a business unit leader exactly how much money they can spend when it comes to hiring. If your business is just starting out, this will greatly benefit you.
Your business is no different.
Do you think list building is dead?
People are constantly asking me, “Lisa, what is the best way for me to build my mailing list?”
Although there are strategies to help you do this, you should be mindful that people are constantly unsubscribing to mailing lists… which should have you wondering if list building is as hot as it once was.
When it comes to list building, there are three things you should think about, and three strategies that may work for you, too.
This week, I’m sharing three things that will help you stick to the goals, objectives or commitments you have set for the upcoming year.
I am challenging myself to do more than what I’ve done in the last few years. I’m going to challenge myself to do a video every single week.
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