The biggest challenge most business owners have isn’t the quality of product or service they offer, it’s that they don’t know how to get clients.
If your business exists to serve a client by offering a product or service, how do you find those “clients” to actually serve?
Let’s start this conversation about the process of getting clients from attraction to conversion.
Have you ever wondered how your customer experience impacts your business and brand?
Let me tell you a story where I was the customer with … an interesting experience:
When we decided to book our flat in Scotland for two weeks, we were immensely excited to learn that there were – not one, but two – Michelin-rated restaurants within walking distance. The term “Michelin Star” is the hallmark of fine dining quality with restaurants around the world proudly celebrating this attainment.
I’ve noticed a ton of questions in the social media space lately around pricing strategy and how to reach six-figures in sales and/or profits.
If I’m speaking to you, you’re the entrepreneur who’s been in the game for a while. You’re not here to cruise, you’re ready to hit the ground running – and make more money.
…But you may not be sure how to price your products and services.
I’ve been in the coaching and consulting business for over 10 years now, and I’ve worked with hundreds of people, from the “starting a business” stage to the “multiple seven-figure profits” stage. I’ve seen it all. But more importantly– I’ve done a lot of things during that time to grow my own business too.
Before we go any further, know this: the grind is not always sexy.
LinkedIn marketing is very “in” right now. Along with that popularity, I’m seeing many businessmen and women using cringy and ineffective methods to pitch and sell their products or services.
This week’s blog is brought to you by my LinkedIn inbox. It might seem obvious that these strategies are ineffective and should stop being used effective immediately, it’s not.
I believe storytelling is a powerful branding strategy. It’s more powerful than a calculated algorithm or system — you see, storytelling is a strategic tool. Stories are compelling, they move you to action and enrich your experience.
Human beings love stories.
So, when I came within earshot of one on a recent vacation, it got me thinking about how impactful stories are in our daily lives and our businesses.
Reading is critical to your success and development as a human being and in your business. To put it simply: leaders are readers.
Learning doesn’t stop when you get that diploma or settle into a job. Your development matters, and that’s why I’m a huge advocate for self-education and ongoing learning.
Try is a weak word. When it becomes a part of your vocabulary, what you’re actually doing is telling yourself that you’re not committed, serious, or interested in following through.
When you’re serious about whatever it is you’re doing, you stop implying that you will ‘try’ and, instead, simply do. You commit to getting it done. You commit to showing up. You’re all in!
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