If you own a business, you should be able to generate income on demand. Real business ownership means you have built something that you have control over and can influence to generate income.
I recently realized that marketing is like exercising. It’s so easy for people to give up on marketing, just like they have given up on exercise. They don’t know where to start, and when they don’t see instant results (cue the scale) they give up.
Chatbots, AR story filters, and Instagram Explore! – The three social media hot and trending topics I am NOT going to talk about in this week’s blog. Let me tell you why. It’s time for you to stop chasing trendy social media squirrels.
Do you know who you are and who you serve? Are you Walmart or are you Nordstrom? Meaning, are you offering the lowest price, or are you providing an exceptional experience?
You cannot offer the lowest price, the best product, the best client experience AND make a profit. It’s impossible…
Are you looking for validation or improvement?
I had an interesting experience with a coaching client of mine that really made me stop and think. During our conversation, he asked me a question that had me thinking for hours after our conversation ended.
During my Roadmap Workshop, we cover all kinds of different topics. One really important one that we discuss is about rapid content creation.
The group is provided a list of questions to stimulate ideas around how they think about content. And then together, we do two powerful exercises.
I walked up to the front desk of the hotel and requested a flip chart for my room. The young woman at the front desk looked at me like I was crazy and said…“We don’t do that here.”
I explained to her that I knew they did because they had provided me with one before. Is serving customers about being right or doing right?