Ever been a bystander to an opportunity or problem?
Last week, we were sitting outside having a glass of wine while watching the sunset over the Bay of Fundy.
01
Jul
Spend Time With The Idea Fairy
We’ve talked about the idea fairy before – and it’s time to bring it up again.
It’s Canada Day, and I’ve decided to take advantage of the mid-week holiday and take a mini-vacation. That’s why this blog is a little shorter than usual.
24
Jun
Use Video In Your Content Marketing Strategy
Do you remember what it was like to shoot video in 2008…?
I desperately wanted a flip cam. I saw Gary Vaynerchuk, this wine guy, using a flip cam to shoot videos daily. And I aspired to be able to do the same thing. My girlfriend, Laura, agreed to get me one while she was going to the United States on a quick trip.
The thought of shooting video and putting a message out on the Internet was thrilling. Exciting, even.
17
Jun
Your Big Idea is Not a Strategy
A big idea is not a strategy until you’ve formulated a plan on how to bring that idea to life. Yes, big ideas are fun, and they get your creative juices flowing with hope and possibility. However, you need to master the art of executing so you can make an idea a reality.
Most business owners are not very good at at least one of these two things:
10
Jun
A Simple Social Media Ad Strategy
Advertising online can be complicated, messy and expensive if you don’t have a clear social media ad strategy to guide you.
No one likes to invest money into ads without a clear understanding of the return they expect to get back. That’s why I choose to employ a simple social media ad strategy. Here, you’ll read how to stay top of mind and in front of buyers, customers and those who know, like and trust you.
This strategy is simple, and it’s effective, and it will help you leverage your valuable resources.
03
Jun
Stop Wasting Your Valuable Resources
Are you wasting your valuable resources? This week, I had a valuable conversation with a client about turkey. Stay with me on this, I promise you’ll be enlightened…
Would you ever go to the grocery store, buy the largest turkey they have, cook the turkey and all the fixings, serve yourself one plate – and then throw the rest away?
Of course not. That would be wasteful.
27
May
Practice Patience Before Pitching
It was early morning, and the first message in my LinkedIn inbox was a sales pitch from someone I hadn’t met before. I brought up the fact this person had never talked to me before pitching something I didn’t need… and they blocked me.
They called my response “rude and unnecessary”.
Read any sales book, and you’ll discover there is a natural order to the sales process. And that order includes uncovering a need before presenting a solution.
20
May
The Second Sale Strategy
You could likely learn a thing or two from those flyers you get in the mail, they are not looking for the first sale, they are looking for the second sale. Traditional “Getting the sale” thinking is transactional in nature. It doesn’t lay the foundation for a long term relationship with your buyer.
Your strategy shouldn’t be all about the first sale. It should include what happens after that — what happens in the second sale.
In order for you to develop a strategy that includes second sale thinking, there is one thing that is critical to understand: Your buyer’s journey.
