Responsiveness is a business strategy.
Over the last couple of months, I’ve noticed a trend that has exacerbated the loss of income for small businesses: that trend is responsiveness – or the lack thereof.
There’s a store in our community that we regularly buy from. We’ve always communicated with them via Facebook messenger to place our order. When we first came back to Nova Scotia, I placed an order that was close to $600—and they forgot about me.