When everyone is complaining about your industry, there’s an opportunity to stand out. The best business owners are rule-breakers. Do the opposite of your competition—it will serve you well.
Do you plan and prioritize your marketing? Do you feel like you’re in control of it? Or, do you feel like you’re throwing spaghetti at the wall and hoping something will stick?
The most effective marketers have something in common. They use a system or a process for how they market and they follow a set of core values. Let me explain how this works.
We bought a piece of fake grass for the boat so that the dogs could relieve themselves while we were out on the water. Before taking them out on the boat, I placed the grass outside, on real grass so they could get used to it.
Sunshine used it almost immediately. She’s extremely smart, adapts easily and listens to commands about where to “go pee” with relative ease. One time when we were at a hotel, I even put her in the shower and told her to go, and she listened! There’s a level of safety that she feels around humans because she has never been abused.
Eddy, however, had a very different life.
Have you ever felt the need to protect your fragile ego from feedback?
It’s not a bad thing.
When was the last time you learned how to do something new? Something that you didn’t have the skills to be good at right out of the gate? Something that was hard?
When the idea fairy whispers in your ear, the idea of doing something new can be sexy and alluring. But, when it gets down to brass tacks, resistance, self-doubt and procrastination will likely show up.
This is what I have experienced in starting my podcast. I have had several false starts, and I am almost (really!) ready to release She Talks Business into the world.
Are you stuck and afraid to ask for help?
In the beginning, you DIY everything in your business and you try to figure everything out on your own. Asking for help can be intimidating, to say the least. You may feel like you should know this or like you shouldn’t need to ask for help. And, you might be afraid that help will be too expensive because you haven’t made a lot of money yet.
It’s daunting, but asking for help can actually be an insurance policy that protects your business from long-term damage.
Yes, you need a business strategy. Any business owner who aspires to do something remarkable with their business needs a strategy if they are going to succeed.
Now, before you go down the rabbit hole of rationalization and overwhelm, strategy doesn’t have to be complicated. In fact, your strategy should simplify every decision you make in your business.