Your Business Needs a Cheat Sheet: Adapting to AI-Driven Search

Your business needs a cheat sheet for AI-driven search.

Lisa Larter

November 6, 2025

Read time: 2 mins

Post Summary

Drawing an analogy from baseball pitchers who use data-filled cards to win, this post emphasizes that businesses need a strategic “cheat sheet” to navigate the shift toward AI-driven search. To stay visible in an era dominated by tools like ChatGPT and Gemini, companies must leverage analytics and AI data to understand audience behavior and optimize their content. Without such a proactive plan, businesses risk becoming invisible as competitors use these “cheat sheets” to capture market attention.

Maybe I am blind, but I’ve never noticed a pitcher do this before. At first, I thought it was a one off, but then it kept happening.

The Dodgers’ pitcher would pull a small little card out of their pocket, they’d discreetly hold it in their glove while they were reading whatever it said, and then just as fast, put it away.

What on earth was this? Was it an affirmation card or a cheat sheet?

That little card (and it’s important) is a pitching and defensive alignment card, basically their cheat sheet on how the players play.

Modern baseball is heavy on analytics. Each batter has a massive amount of data about what pitches they hit well or poorly and where they tend to put the ball in play.

Pitchers store this information on the defensive alignment card.

Essentially they get to remind themselves of things like this:

Batter tendencies: Where each hitter usually hits the ball
Pitching plan: How to pitch to each batter, and a reminder of what pitches to throw in certain counts.
Defensive positioning: Where fielders should be for each batter based on analytics.
Signs / pitch-calling codes: Sometimes it includes reminders for how the catcher and pitcher communicate signals, especially with PitchCom (the device they use to call pitches).

I was blown away when I found this out. These pitchers don’t commit all of this to memory? They have a cheat sheet to help them out?

Interesting…

Modern business is a lot about analytics, too.

So how do you plan on creating that cheat sheet to keep tucked behind your glove? What are you doing to start showing up in LLM responses like ChatGPT, Gemini, and Claude work for you instead of keeping you invisible?

If you want a real competitive advantage and a working knowledge of how to be found when people search for what you do, join me for a live strategic briefing — It’s not cheating, it’s smart business.

🧠 AI-Driven Search Advantage: How to Stay Visible in the New Search Era

📆 Wednesday, November 19
⏰ 1:00 PM ET (60 minutes)

Save Your Seat Here

You’ll walk away with answers and ideas for what you can change to improve your AI search ranking in 2026.