How I Used AI to Improve My Sales Conversations - Black and white photo of a woman looking at a computer screen with many chat conversations open

How I Used AI to Improve My Sales Conversations

Use AI transcripts for summaries and sales feedback.
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How I Used AI to Improve My Sales Conversations - Black and white photo of a woman looking at a computer screen with many chat conversations open
Post Summary

Lisa Larter shares how she used ChatGPT to analyze a sales call transcript to both summarize offer details and receive objective feedback on her performance. By leveraging AI as a virtual sales coach, she identified missed opportunities to connect service value to client revenue goals, demonstrating how the tool can streamline follow-ups and sharpen sales skills.

A few weeks ago, I had a conversation with a person interested in engaging my services. We had a great conversation, which ended with them needing to discuss next steps with someone else at their company.

After our meeting, I decided to engage AI to help me do better and aid in some of the heavy lifting. Here’s what I did:

I uploaded the transcript to ChatGPT and asked it to do two important things for me:

1) Summarize the details of the offer options I discussed with this individual.

2) Give me feedback on how I could do a better job at selling.

The end result was amazing.

I received a super specific summary of the options we had discussed for the service he was inquiring about. When I was following up, this made my life easier by not needing to remember all the details of what we discussed.

ChatGPT also gave me both positive and constructive feedback on how I led the call as a salesperson. One of the things AI critiqued was my ability to tie the value of the service directly to the monetary gain the client was hoping to get by engaging my services.

The feedback was spot on, and it was something I usually do, but in this case, I didn’t.

AI can help you with your marketing and help you see where you’re missing opportunities to close deals.

There are so many creative ways you can use AI to help you build your business. If you feel like you may not be uncovering enough of them, please join me on ThursdayDecember 18th, for the four-hour Marketing Meets AI Intensive I am hosting. You will walk away with new ideas and solutions you can put to work now, and in 2026.

Register for free here.

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Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.

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