Disruption and volatility derail those who are stuck on certain tracks. But they are advantages for those who are nimble and fast. The importance of your personal or corporate brand, the relationships you and your firm build, and the expertise and results you publicly proclaim can move your practice or company from best-kept secret to the most powerful brand in your field.
Masterful Marketing is required reading for all who seek to raise their visibility and attract customers and clients with minimal investment. You’ll learn how to best define your real value and position it to appeal to your ideal buyer.
The extensive case studies and research, with comprehensive diagrams and “Masterful Insights” will provide you with practical guidance to begin applying new, highly effective techniques immediately.
People will often use the words “want” and “need” interchangeably, but they mean quite different things in marketing. Everyone seems to know what they want, but they will invest readily in newly-discovered needs.
While the internet purports to reach vast amounts of people, the key for you is to reach a significant number of ideal buyers. “Reach” means number of people who are willing to invest in your value.
The buyer’s journey is no longer in your hands. Today’s buyers are already on their own journey, and they have pretty much decided what they are buying before they even make contact. How do you influence that dynamic?
Your first is your worst and you’ll never improve if you don’t move. So, when you hit 80%... move!
There is a cosmic difference between “Let me tell you how I do it,” and those who say, “Let me tell you how you can do it.”
Vanity metrics don’t pay your mortgage and they definitely don’t earn compound interest in your bank account.
If you don’t blow your own horn, there is no music.
You can’t create wealth, or discretionary time, if you’re spending all your waking hours in the weeds trying to pull them out.
It’s nice to have people like you, but it’s mandatory that they respect you if you seek their business.
To avoid any confusion in the marketplace, I want to point out that our book is not related to Debra Murphy’s company, Masterful Marketing, and that our intellectual property is quite different and non-competitive. You can reach her company at masterful-marketing.com, but you can’t buy our book there, only here!
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