People often tell me that they get tripped up when it comes to content creation and trying to validate their work because they question whether what they have to say is good enough and if it provides real value. I always tell them the same thing, it’s not about you.
Price really doesn’t matter to some buyers, until suddenly it does. And when it does, it’s likely not because your buyer is a price shopper but rather is unhappy with your service.
Price doesn’t always matter to your buyer, especially when it comes to handbags and puppies. Stay with me for a moment and allow me to explain.
She sent me a voice message about what happened. It wasn’t good and she was mortified…
Have you ever made a really big mistake in your business and then allowed yourself to spiral and ruminate over it?
She was probably 16 at the time. She was a part-time sales associate who worked at Lady Footlocker and I was her manager. We were standing on the sales floor beside each other when a woman walked into the store. This woman proceeded to look around and as she walked up to one of the displays, Nikki turned to me and said with a smirk on her face, “What are you waiting for, a green light?”
In the words of Maya Angelou, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
When it comes to building strong client relationships, this is what I want you to remember.
As a business owner, you’re likely used to running a thousand miles a minute (my team calls it “the speed of Lisa”). You have 50 emails waiting for you in your inbox, or let’s be honest, more. You have different priorities pulling you in every direction at all times. And you have so many amazing ideas just bouncing around in your head waiting for you to bring them to fruition.