Do you think list building is dead?
People are constantly asking me, “Lisa, what is the best way for me to build my mailing list?”
Although there are strategies to help you do this, you should be mindful that people are constantly unsubscribing to mailing lists… which should have you wondering if list building is as hot as it once was.
When it comes to list building, there are three things you should think about, and three strategies that may work for you, too.
This week, I’m sharing three things that will help you stick to the goals, objectives or commitments you have set for the upcoming year.
I am challenging myself to do more than what I’ve done in the last few years. I’m going to challenge myself to do a video every single week.
Over the holidays, several people told me that they didn’t have big goals set for the upcoming year. They were “waiting” to see what happened.
Waiting because it’s been a tough year, waiting because they don’t know what the future holds, and possibly, waiting because they are afraid to do the wrong thing.
This past weekend, I read an article in the Wall Street Journal about 79-year-old Martha Stewart and how she stays Zoom-ready. She discusses how she has used the pandemic as a time to up her game and her presence online.
I’m going to pause for a moment while you let that sink in.
Martha Stewart, at 79 years old, is embracing technology and shows no sign of slowing down, no rationalization about being too old, and no fear of new technology.
The message to support small businesses seems to be everywhere these days, but where should the line be drawn?
Recently, we reached out to a boat repair company and left them a voicemail, followed by an email to see if they could do some work for us. Over a week later we still had not received a response.
Another professional was referred to us to buff out a portion of our boat. After several days, this individual finally responded and said he had taken a look at our vessel and was only willing to do the work if he could do the whole thing. We responded immediately and asked for a quote, and several days later, we still have not heard back.
This is not isolated to the boating industry. I see it everywhere.
Last weekend, Sarah Fuller became the first woman to play for a Power 5 football team when she kicked off for Vanderbilt to open the second half in a game against Missouri.
While Vanderbilt may have lost the game, they won the respect of women everywhere when they gave Fuller the opportunity to make history as the first woman to play in a professional football game.
Vanderbilt may have lost the game, but they won the respect of women everywhere when they gave Fuller the opportunity to make history as the first #woman to play in a professional #football game. Read More: Click To Tweet
And, while there is a lot I don’t understand about football, I love the passion and enthusiasm of college football fans across the United States.
Everything you do affects your reputation.
You may think that other people can negatively affect your reputation, and while that may be true, in most cases, the only person who can positively or negatively impact your reputation is you.
There are seven things you should expect to happen at some point in your business, except… no one tells you about them when you first start out.
If you have been in business for a while, you have likely had some of these things happen to you, and if you are new to business ownership, you might not even realize that they are bound to happen.
The unfortunate truth is that you will experience a variety of challenges when you run your own business, and some of them will be easier to overcome than others. Keep reading to find out what they are, and so you can be ready for when they happen.
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