LinkedIn marketing is very “in” right now. Along with that popularity, I’m seeing many businessmen and women using cringy and ineffective methods to pitch and sell their products or services.
This week’s blog is brought to you by my LinkedIn inbox. It might seem obvious that these strategies are ineffective and should stop being used effective immediately, it’s not.
I believe storytelling is a powerful branding strategy. It’s more powerful than a calculated algorithm or system — you see, storytelling is a strategic tool. Stories are compelling, they move you to action and enrich your experience.
Human beings love stories.
So, when I came within earshot of one on a recent vacation, it got me thinking about how impactful stories are in our daily lives and our businesses.
Reading is critical to your success and development as a human being and in your business. To put it simply: leaders are readers.
Learning doesn’t stop when you get that diploma or settle into a job. Your development matters, and that’s why I’m a huge advocate for self-education and ongoing learning.
Try is a weak word. When it becomes a part of your vocabulary, what you’re actually doing is telling yourself that you’re not committed, serious, or interested in following through.
When you’re serious about whatever it is you’re doing, you stop implying that you will ‘try’ and, instead, simply do. You commit to getting it done. You commit to showing up. You’re all in!
Are you looking for validation or improvement?
I had an interesting experience with a coaching client of mine that really made me stop and think. During our conversation, he asked me a question that had me thinking for hours after our conversation ended.
During my Roadmap Workshop, we cover all kinds of different topics. One really important one that we discuss is about rapid content creation.
I walked up to the front desk of the hotel and requested a flip chart for my room. The young woman at the front desk looked at me like I was crazy and said…“We don’t do that here.”
I explained to her that I knew they did because they had provided me with one before. Is serving customers about being right or doing right?
This week, I’ve got clients visiting me here in Nova Scotia and I’m prepping for next week’s Roadmap Workshop in Ottawa, which means, I’m a wee bit short on time when it comes to creating a brand new blog post.
That means I’ve got to make a decision: I can buy into the “I’m too busy to do this” mentality or I can do something else.
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