In 2006, when I told my mother that I was going to quit my job and start a business she exclaimed in the most horrific mom voice you can imagine, “Oh my God child, are you sure you’re doing the right thing? You’ve got such a good job.”
When you have a job and you decide to quit your “very good” job to start a business, everyone thinks you’re crazy to give up your job security because being an entrepreneur is risky.
Last week, my husband and his business partner opened their taproom for the Annapolis Brewing Company. I spent pretty much Thursday through to end of day Sunday working at the taproom, serving beer, cider and wine, chatting with people and pretty much forgetting about my phone because there was so much going on.
Defining moments have the ability to completely shift and shape your future. When I think about my own personal defining moments, two different memories come to mind.
Flashback to 2006 when the idea of starting my own business and leaving my (very safe and secure) corporate job was tinkering around in my brain. My mom had just lost her husband and she was going through a terribly difficult time. She was also trying to sell her house but hadn’t had any showings in several weeks, let alone any offers.
Everyone has a horror story when it comes to flying. Lost baggage, delayed flights, and rude passengers are some of the things people love to rant about online when they express their dissatisfaction.
It’s an industry that typically nickel and dimes you on every little thing. You need to pay extra for baggage, extra for food, extra for insurance and don’t even get me started on the change fees.
I had a dull ache in my back, right below my ribs and it wasn’t going away. I texted my husband and said, “You might have to take me to the hospital, this pain seems to be getting worse and it’s not responding to Tylenol.”
The next thing I knew, I was spending the evening in emergency at the Kentville hospital with my first ever kidney stone.
A client recently asked me what I was doing to get my list “GDPR” ready. If you don’t know what GDPR means, it’s the EU’s new General Data Protection Regulation.
It’s common sense. It’s not something you should worry about unless you don’t adhere to ethical list building practices.
Marketers have been telling people for years that the fastest way to build your business is to build your list. While there may be some truth to this, building a quality based list that wants to hear from you is far more valuable than a big list that hasn’t been built ethically.
One of the more popular trends in list growth is to feature someone on a podcast or webinar in exchange for cross-promotion on each other’s list. Someone will ask you to share your expertise and, in exchange, you both agree to email your list.
She said, “I’m not chasing people for business.”
Translate that into, “I’m not prepared to follow up and take an active interest in the people who are potentially interested in working with me. My ego is so big that I expect customers will rain from the sky and I’ll never have to put any effort into selling and my life will be perfect.”
I hate to be the one to tell you, but this is not how you build a business.
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