Business-coach-blog
20 Feb

Does Your Business Coach Get Business?

By Lisa In Blog, Business, Coaching, Entrepreneur, Success /   No Comments

In the last few years, it seems that almost everyone has decided that they have what it takes to be a business coach. Marketers have made business owners feel flawed if they aren’t part of a coaching program or a mastermind, as though investing in these things is trendy and hip rather than an initiative that should be geared towards results.

I’d like to rant about all of the things that buyers should beware of, but instead, I’m going to offer you some suggestions on how to pick the best business coach for you.

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marketing-with-respect2
06 Feb

Marketing With Respect

By Lisa In Blog, Business, Marketing /   1 Comment

She commented on my sponsored ad and said, “I really dislike the ads where people say they are paying for you to see this.”  

For a moment I thought she was talking about my ad, or that Facebook had rolled out yet another change to how they showed sponsored posts. I could almost envision a line that said “I paid for you to see this,” in place of the word “sponsored” in an effort to increase their transparency to their users.  Of course, that’s not what they did, and it’s not what she meant either.

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This is Marketing
30 Jan

This is Marketing

By Lisa In Blog, Book Review, Books, Business, Marketing, Social Media, Success /   No Comments

This month in Thought Readers, we read Seth Godin’s book, This is Marketing. It is a fantastic book for the time we are in right now, as business owners, human beings, and as marketers.

Over the course of the month, we discussed a number of topics, and Seth himself even chimed in and answered some questions for our group which was a really big deal.  Right before we started his book, I emailed Seth, told him about our group, explained how Thought Readers worked and invited him to join us. I was blown away when he showed up.

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what'sviable
16 Jan

What’s Viable?

By Lisa In Blog, Business, Cash Flow, Entrepreneur, Products, Programs, Sales, Sales Measurements, Sales Models /   No Comments

Seth Godin talks a lot about the smallest viable market in his newest book This is Marketing, which we are reading and discussing in Thought Readers.

He spends a lot of time focusing on the long tail, the niche market, and the smallest viable community you can serve in your business opposed to trying to serve everyone.

While reading, the question that came up for me was this: what’s the definition of viable?

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knowyourcustomer
09 Jan

Know Your Customer

By Lisa In Blog, Business, Choosing Your Channel, Client Experience, Entrepreneur, Products, Programs, Sales /   1 Comment

It’s super important that you know who your customer is, otherwise, you’ll constantly be fighting battles like the one I’m about to share with you.

We’re doing renovations to our kitchen in our home in Florida. I posted our old dishwasher on Facebook Marketplace for $50 last month. It was a General Electric dishwasher, stainless steel, in great condition, and in full working order. Within moments of posting it on marketplace, my inbox was flooded with interested people.

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Automation Can Kill Your Business
02 Jan

Automation Can Kill Your Business

By Lisa In Blog, Business, Client Experience, Entrepreneur /   No Comments

Stop dreaming of a business that makes money when you sleep, where you don’t have to do any work or be responsible to your customers…automation can and will kill your business if you’re not careful.

We’re in the middle of a big kitchen renovation here in Florida and we’ve ordered our new cabinets and appliances from Lowes.  Automation has been a complete nightmare that has created unnecessary aggravations that didn’t need to occur:

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