Can we Agree to Disagree
18 Oct

Can We Agree to Disagree?

By Lisa In Blog, Business, Choosing Your Channel, Leadership /   No Comments

I’ve been noticing that there is an increase in polarization when it comes to opinions on social media.  That polarization in many cases is causing people to shut down and not listen to what the other person is saying. It’s creating division instead of inclusion on many important topics.

This past weekend, I shared an article that was posted on Hockey Feed about P.K. Subban which spoke about an initiative that P.K. has spearheaded in his community to build bridges between law enforcement and underprivileged youth.

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Creating Content When You're Uninspired
11 Oct

Creating Content When You’re Uninspired

By Lisa In Blog, Business, Content, Entrepreneur, Marketing, Training /   No Comments

Gary Vaynerchuk has been quoted saying “Content is King and Queen.”  Yet, the vast majority of people who are struggling in their business, don’t actually have a cash flow or a lead generation problem. They have a marketing problem. That marketing problem is directly linked to creating content.

In today’s world, your content is your marketing.  It is how people find you, get to know you and make decisions about doing business with you.

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Play A Bigger Game
04 Oct

Play A Bigger Game

By Lisa In Blog, Business, Coaching, Leadership, Mindset /   2 Comments

I remember the moment I sent the email. It was for an event called Thought Leadership, Robert Cialdini was speaking and it was sold out.  A colleague of mine said that I should attend and I had to write the organizer, Alan Weiss to ask if he would permit me to attend based on my colleague’s recommendation.

He replied and said he would make an exception as a courtesy to this woman but I needed to pay for my registration now. 

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Re-Evaluate Your Marketing Regularly
27 Sep

Re-Evaluate Your Marketing Regularly

By Lisa In Blog, Business, Entrepreneur, Marketing, Twitter /   No Comments

About a year ago, I decided that I wanted to have my content dripped on social media around the clock so I could always have a presence. For some reason, I thought that more volume would equal more traffic to my website. More traffic would mean a bigger list and more opportunities to serve and sell stuff.

I signed up for MeetEdgar and my team created an entire library of content that could be shared for me. They worked on building this content for weeks, and every week when I’d write a new blog, we’d slice and dice that piece of content into as many tweets and formats as we could for social sharing.

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7 Things I Learned From Planning A Big Event
20 Sep

7 Things I Learned From Planning A Big Event

By Lisa In Blog, Business, Client Experience, Coaching, Marketing, Mindset, Networking /   1 Comment

As another year of Money, Mindset and Marketing is fast approaching, it never fails to surprise me how much time and effort goes into planning and hosting a live event.

Hosting an event can be a fantastic way to build your brand, establish stronger relationships, and gain credibility in your space. Events are fun because people come together in person, and that creates much better opportunity for connection.  Having said all of that, when you transition from a small event to a planning a big event, you need to be prepared to play in the big leagues!

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5 Customer Appreciation Strategies
13 Sep

Five Customer Appreciation Strategies

By Lisa In Blog, Business, Client Experience, Entrepreneur, Marketing, Networking /   1 Comment

You wouldn’t think that a Shark would tell you that it’s important to make your customers feel special but that’s exactly what Daymond John, the CEO and founder of FUBU, and regular contributor on Shark Tank did when he spoke at the Archangel Summit in Toronto.

He talked about valuing your customers, communicating with them regularly and doing things to make them feel special.  He spoke about picking up the phone and calling your customers on a regular basis, to say hello or wish them a happy birthday. Even if you get voicemail, a message from you is always going to be more powerful than an email or text message. 

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