Ever been a bystander to an opportunity or problem?
Last week, we were sitting outside having a glass of wine while watching the sunset over the Bay of Fundy.
01
Jul
Spend Time With The Idea Fairy
We’ve talked about the idea fairy before – and it’s time to bring it up again.
It’s Canada Day, and I’ve decided to take advantage of the mid-week holiday and take a mini-vacation. That’s why this blog is a little shorter than usual.
24
Jun
Use Video In Your Content Marketing Strategy
Do you remember what it was like to shoot video in 2008…?
I desperately wanted a flip cam. I saw Gary Vaynerchuk, this wine guy, using a flip cam to shoot videos daily. And I aspired to be able to do the same thing. My girlfriend, Laura, agreed to get me one while she was going to the United States on a quick trip.
The thought of shooting video and putting a message out on the Internet was thrilling. Exciting, even.
17
Jun
Your Big Idea is Not a Strategy
A big idea is not a strategy until you’ve formulated a plan on how to bring that idea to life. Yes, big ideas are fun, and they get your creative juices flowing with hope and possibility. However, you need to master the art of executing so you can make an idea a reality.
Most business owners are not very good at at least one of these two things:
10
Jun
A Simple Social Media Ad Strategy
Advertising online can be complicated, messy and expensive if you don’t have a clear social media ad strategy to guide you.
No one likes to invest money into ads without a clear understanding of the return they expect to get back. That’s why I choose to employ a simple social media ad strategy. Here, you’ll read how to stay top of mind and in front of buyers, customers and those who know, like and trust you.
This strategy is simple, and it’s effective, and it will help you leverage your valuable resources.
13
May
Your Business is Like Banana Bread
Day 13 of being quarantined, overly sensitive about not wasting food and 3 very ripe bananas sitting on the counter, begging to be used – so I decided to make banana bread.
I googled recipes, I messaged my friend Josephine who makes the best banana bread ever, and I stumbled upon this recipe online.
I love this recipe because it reminds me of business.
06
May
5 Email List Myths And Truths
It is likely that you want to grow your email list. You may already know a few things about email marketing and perhaps “experts” have told you a number of subscribers you should be aiming towards in order to be “successful”…
If your list isn’t growing as fast as you would like or the concept of growing your list to the thousands overwhelms you, there are some myths you may have bought into that you need to recognize and let go of.
Here are five reminders to keep you grounded as you build your list and grow your business to the six and seven-figure mark.
22
Apr
Online Or Bust
If you haven’t found a way to translate your business online, you won’t survive what is happening right now.
Here are two clients with two different perspectives – and time for a really big reality check:
One asked me to put together a scope agreement to take their business from in-person to online and to let them know the absolute fastest way to do this.
The other client told me that they think the ship had sailed for online business because the economy is getting ready to re-open.
