Foot stuck into chewing gum on street. Concept of stickiness
31 Mar

Know When To Ask For Help In Your Business

By Lisa In Blog, Business, Entrepreneur /   No Comments

Are you stuck and afraid to ask for help?

The entrepreneurial journey often starts out as a solo pursuit. As a business owner, you have a vision and it takes incredibly hard work, sacrifice and dedication to make it come to life.

In the beginning, you DIY everything in your business and you try to figure everything out on your own. Asking for help can be intimidating, to say the least. You may feel like you should know this or like you shouldn’t need to ask for help. And, you might be afraid that help will be too expensive because you haven’t made a lot of money yet.

It’s daunting, but asking for help can actually be an insurance policy that protects your business from long-term damage.

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Woman holding Christmas sparkler on color background
03 Mar

5 Ways to Spark your Blogging Creativity

By Lisa In Blog, Business, Content /   No Comments

Last week, I had a conversation with Mark Schaefer for our Thought Readers community about marketing. Mark wrote the book Marketing Rebellion, for which the tagline is “the most human company wins.”

Our entire discussion, which will be released on my new podcast, was around ways to create more human impressions instead of tricks and clicks. It centred on how to treat people well and avoid marketing gimmicks that none of us like.

One thing Mark said that really stood out for me was, “I won’t let you down.”

He said this about his commitment to blogging every week. He approaches his weekly blog as a way to teach, serve and help others. His enthusiasm for doing this was so apparent that I felt like someone had smacked me.

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Use Video In Your Content Marketing Strategy, by Lisa Larter
24 Feb

Use Video In Your Content Marketing Strategy

By Lisa In Business, Choosing Your Channel, Content, Marketing, Video /   No Comments

Do you remember what it was like to shoot video in 2008…?

I desperately wanted a flip cam. I saw Gary Vaynerchuk, this wine guy, using a flip cam to shoot videos daily. And, I aspired to be able to do the same thing. My girlfriend, Laura, agreed to get me one while she was going to the United States on a quick trip.

The thought of shooting video and putting a message out on the Internet was thrilling. Exciting, even.

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You Can Do Anything for 5 Minutes
09 Feb

Just Start: You Can Do Anything For 5 Minutes

By Lisa In Blog, Business, Coaching, Entrepreneur, Mindset, Success /   1 Comment

It was the Monday after an extra-long weekend. I had taken five days off (as “off” as you can be when you own a business and you’re addicted to email). On that Monday, I had a call to review a strategic marketing plan with Sandra on my team.

When my alarm went off that morning, I did not want to get out of bed. I changed the time from 6:30 to 7:30, calculating how long I could stay under the warm covers until it was absolutely necessary to get up.

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Hand holding small paper envelope email symbol
13 Jan

Is List Building Dead?

By Lisa In Blog, Business, Entrepreneur /   2 Comments

Do you think list building is dead?

People are constantly asking me, “Lisa, what is the best way for me to build my mailing list?”

Although there are strategies to help you do this, you should be mindful that people are constantly unsubscribing to mailing lists… which should have you wondering if list building is as hot as it once was.

When it comes to list building, there are three things you should think about, and three strategies that may work for you, too.

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