youre-being-creeped
20 Mar

You’re Being Creeped

By Lisa In Blog, Business, Client Experience, Coaching, Entrepreneur /   1 Comment

It starts with Google. They type in your name, (or the name of your business) and they click on your website. If the homepage of your website is compelling, the next link they click will be about you. After that, they’ll likely click onto your blog to read your content, perspective, opinions and IP.

From there, they’re going to click on one of the social media icons that link them into your (very public and private) life so they can learn a bit more about you. Expect that they will look at the last 5-10 things you’ve posted on each social channel, and they’ll check who you’re connected to that they know.

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expectations
13 Mar

Are You Missing Expectations?

By Lisa In Blog, Business, Client Experience, Entrepreneur /   No Comments

The annual Million Dollar Consulting Hall of Fame meeting in New York is one of my favourite events of the year with Alan Weiss. On the Monday before the event, I had requested an Uber to bring me to the airport so I could fly to New York City.

The drive to the airport was fairly uneventful. We arrived at a very busy departures area and I instructed the driver to stop anywhere that was convenient for him and explained that I was happy to walk to my airline for check-in.

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Business-coach-blog
20 Feb

Does Your Business Coach Get Business?

By Lisa In Blog, Business, Coaching, Entrepreneur, Success /   2 Comments

In the last few years, it seems that almost everyone has decided that they have what it takes to be a business coach. Marketers have made business owners feel flawed if they aren’t part of a coaching program or a mastermind, as though investing in these things is trendy and hip rather than an initiative that should be geared towards results.

I’d like to rant about all of the things that buyers should beware of, but instead, I’m going to offer you some suggestions on how to pick the best business coach for you.

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marketing-with-respect2
06 Feb

Marketing With Respect

By Lisa In Blog, Business, Marketing /   1 Comment

She commented on my sponsored ad and said, “I really dislike the ads where people say they are paying for you to see this.”  

For a moment I thought she was talking about my ad, or that Facebook had rolled out yet another change to how they showed sponsored posts. I could almost envision a line that said “I paid for you to see this,” in place of the word “sponsored” in an effort to increase their transparency to their users.  Of course, that’s not what they did, and it’s not what she meant either.

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This is Marketing
30 Jan

This is Marketing

By Lisa In Blog, Book Review, Books, Business, Marketing, Social Media, Success /   No Comments

This month in Thought Readers, we read Seth Godin’s book, This is Marketing. It is a fantastic book for the time we are in right now, as business owners, human beings, and as marketers.

Over the course of the month, we discussed a number of topics, and Seth himself even chimed in and answered some questions for our group which was a really big deal.  Right before we started his book, I emailed Seth, told him about our group, explained how Thought Readers worked and invited him to join us. I was blown away when he showed up.

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