Seth Godin talks a lot about the smallest viable market in his newest book This is Marketing, which we are reading and discussing in Thought Readers.
He spends a lot of time focusing on the long tail, the niche market, and the smallest viable community you can serve in your business opposed to trying to serve everyone.
While reading, the question that came up for me was this: what’s the definition of viable?
It’s super important that you know who your customer is, otherwise, you’ll constantly be fighting battles like the one I’m about to share with you.
We’re doing renovations to our kitchen in our home in Florida. I posted our old dishwasher on Facebook Marketplace for $50 last month. It was a General Electric dishwasher, stainless steel, in great condition, and in full working order. Within moments of posting it on marketplace, my inbox was flooded with interested people.
Stop dreaming of a business that makes money when you sleep, where you don’t have to do any work or be responsible to your customers…automation can and will kill your business if you’re not careful.
We’re in the middle of a big kitchen renovation here in Florida and we’ve ordered our new cabinets and appliances from Lowes. Automation has been a complete nightmare that has created unnecessary aggravations that didn’t need to occur:
A man that lives in our community has won the hearts and minds of every dog and its owner. He has set up an area in his driveway where there is a cooler filled with dog treats. Every dog that walks in the neighbourhood knows that this is their place to stop and get a friendly hello and a snack when they are out walking. It’s also become a fantastic way for this man to get to know all of his neighbours.
This past week, I made a huge mistake. I run a business accountability program called DRIVERs that people can join after attending Roadmap. One of the elements included in DRIVERs is a webinar to help people tune up their Roadmap. That webinar was scheduled for this week but there was one small problem. No one knew.
Only a small number of people in our Facebook group saw the post about it and the person on my team who helps to manage this program didn’t know either.
Every year it is a tradition for me to publish a list of books that I’ve read and recommended. This year’s list is pretty stellar, and one of the reasons that it’s even more impressive is because over 60 other people read them with me.
A year ago, I started a book club called Thought Readers.
The idea came from a client of mine who was visiting me to work on her business. She said, “I have a business idea for YOU. I’m always trying to follow what you read and learn what you’re learning. I think you should start a business book club and ship us the books you’re reading each month and teach us the lessons you’re learning while you read. I’ll be your first customer.”
Every year, the day after American Thanksgiving, consumers flock to retail stores to shop and take advantage of deep discounts and promotions, fondly referred to as Black Friday. These once a year promotions have now migrated into the week before Black Friday (everyone wants to get a head start) and have invaded your inbox with online promotions too.
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