The annual Million Dollar Consulting Hall of Fame meeting in New York is one of my favourite events of the year with Alan Weiss. On the Monday before the event, I had requested an Uber to bring me to the airport so I could fly to New York City.
The drive to the airport was fairly uneventful. We arrived at a very busy departures area and I instructed the driver to stop anywhere that was convenient for him and explained that I was happy to walk to my airline for check-in.
Have you ever wondered why some people seem to effortlessly build their business through a non-stop source of referrals while you’re left wondering why no one is referring their clients, friends and colleagues to you?
In the last few years, it seems that almost everyone has decided that they have what it takes to be a business coach. Marketers have made business owners feel flawed if they aren’t part of a coaching program or a mastermind, as though investing in these things is trendy and hip rather than an initiative that should be geared towards results.
I’d like to rant about all of the things that buyers should beware of, but instead, I’m going to offer you some suggestions on how to pick the best business coach for you.
If you listen to the advice which says “Do what you love and the money will follow” you’re in for a rude awakening. Just because you love something does not make it a financially viable business model, in fact, it can be exceedingly risky to buy into this nonsense.
She commented on my sponsored ad and said, “I really dislike the ads where people say they are paying for you to see this.”
For a moment I thought she was talking about my ad, or that Facebook had rolled out yet another change to how they showed sponsored posts. I could almost envision a line that said “I paid for you to see this,” in place of the word “sponsored” in an effort to increase their transparency to their users. Of course, that’s not what they did, and it’s not what she meant either.
We read Seth Godin’s book, This is Marketing in Thought Readers in January. It is a fantastic book for the time we are in right now, as business owners, human beings, and as marketers.
Over the course of the month, we discussed a number of topics, and Seth himself even chimed in and answered some questions for our group which was a really big deal. Right before we started his book, I emailed Seth, told him about our group, explained how Thought Readers worked and invited him to join us. I was blown away when he showed up.
Your front line team members make or break the first impression a client has of your business. They are your most important line of contact. They will be celebrated or scrutinized online in today’s social world of reviewing and sharing of real-life experiences.
Seth Godin talks a lot about the smallest viable market in his newest book This is Marketing, which we are reading and discussing in Thought Readers.
He spends a lot of time focusing on the long tail, the niche market, and the smallest viable community you can serve in your business opposed to trying to serve everyone.
While reading, the question that came up for me was this: what’s the definition of viable?
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