This past weekend, I read an article in the Wall Street Journal about 79-year-old Martha Stewart and how she stays Zoom-ready. She discusses how she has used the pandemic as a time to up her game and her presence online.
I’m going to pause for a moment while you let that sink in.
Martha Stewart, at 79 years old, is embracing technology and shows no sign of slowing down, no rationalization about being too old, and no fear of new technology.
Have you ever been randomly tagged by someone on social media and had to rush to remove the tag because they didn’t understand proper social media tagging etiquette?
Advertising online can be complicated, messy and expensive if you don’t have a clear social media ad strategy to guide you.
No one likes to invest money into ads without a clear understanding of the return they expect to get back. That’s why I choose to employ a simple social media ad strategy. Here, you’ll read how to stay top of mind and in front of buyers, customers and those who know, like and trust you.
This strategy is simple, and it’s effective, and it will help you leverage your valuable resources.
Are you wasting your valuable resources? This week, I had a valuable conversation with a client about turkey. Stay with me on this, I promise you’ll be enlightened…
Would you ever go to the grocery store, buy the largest turkey they have, cook the turkey and all the fixings, serve yourself one plate – and then throw the rest away?
Of course not. That would be wasteful.
It was early morning, and the first message in my LinkedIn inbox was a sales pitch from someone I hadn’t met before. I brought up the fact this person had never talked to me before pitching something I didn’t need… and they blocked me.
They called my response “rude and unnecessary”.
Read any sales book, and you’ll discover there is a natural order to the sales process. And that order includes uncovering a need before presenting a solution.
It is likely that you want to grow your email list. You may already know a few things about email marketing and perhaps “experts” have told you a number of subscribers you should be aiming towards in order to be “successful”…
If your list isn’t growing as fast as you would like or the concept of growing your list to the thousands overwhelms you, there are some myths you may have bought into that you need to recognize and let go of.
Here are five reminders to keep you grounded as you build your list and grow your business to the six and seven-figure mark.
How many online community groups are you a part of? Chances are, more than one – and each has a different purpose too.
Online groups are incredibly useful for building a stronger community – while retaining a customer base.
If you aren’t leveraging this way to add value to your business, you should consider it.
Have you suddenly found yourself needing to shoot or participate in some sort of video? Maybe it’s for your marketing, webinars or meetings. Either way, if you’re working from home, you may want to learn how to use video technology so you can stay connected with your customers and team members.
Even though it’s not business as usual, it’s not true that every business is falling apart. Some businesses have found ways to adapt and are thriving.
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