A simple social media ad strategy, by Lisa Larter
10 Jun

A Simple Social Media Ad Strategy 

By Lisa In Business, Easy User Tips for Social Media, Marketing, Social Media /   No Comments

Advertising online can be complicated, messy and expensive if you don’t have a clear social media ad strategy to guide you.

No one likes to invest money into ads without a clear understanding of the return they expect to get back. That’s why I choose to employ a simple social media ad strategy. Here, you’ll read how to stay top of mind and in front of buyers, customers and those who know, like and trust you.

This strategy is simple, and it’s effective, and it will help you leverage your valuable resources.

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Stop wasting your valuable resources, by Lisa Larter
03 Jun

Stop Wasting Your Valuable Resources

By Lisa In Ask Lisa, Content, Leadership, Social Media /   No Comments

Are you wasting your valuable resources? This week, I had a valuable conversation with a client about turkey. Stay with me on this, I promise you’ll be enlightened…

Would you ever go to the grocery store, buy the largest turkey they have, cook the turkey and all the fixings, serve yourself one plate – and then throw the rest away?

Of course not. That would be wasteful.

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Patience before pitching - Lisa larter
27 May

Practice Patience Before Pitching

By Lisa In Client Experience, Leadership, Marketing, Sales, Social Media /   1 Comment

It was early morning, and the first message in my LinkedIn inbox was a sales pitch from someone I hadn’t met before. I brought up the fact this person had never talked to me before pitching something I didn’t need… and they blocked me.

They called my response “rude and unnecessary”.

Read any sales book, and you’ll discover there is a natural order to the sales process. And that order includes uncovering a need before presenting a solution.

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Email List truths and myths, by Lisa Larter
06 May

5 Email List Myths And Truths

By Lisa In Business, Marketing, Social Media /   No Comments

It is likely that you want to grow your email list. You may already know a few things about email marketing and perhaps “experts” have told you a number of subscribers you should be aiming towards in order to be “successful”…

If your list isn’t growing as fast as you would like or the concept of growing your list to the thousands overwhelms you, there are some myths you may have bought into that you need to recognize and let go of.

Here are five reminders to keep you grounded as you build your list and grow your business to the six and seven-figure mark.

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Working from home? 14 tips to help you get started on video, by Lisa Larter
08 Apr

Working From Home? 14 Tips To Help You Get Started On Shooting Video

By Lisa In Ask Lisa, Choosing Your Channel, Free Training, Marketing, Social Media, Training, Video /   2 Comments

Have you suddenly found yourself needing to shoot or participate in some sort of video? Maybe it’s for your marketing, webinars or meetings. Either way, if you’re working from home, you may want to learn how to use video technology so you can stay connected with your customers and team members.

Even though it’s not business as usual, it’s not true that every business is falling apart. Some businesses have found ways to adapt and are thriving.

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Why Free is too expensive, by Lisa Larter
08 Jan

Why Free is Too Expensive

By Lisa In Blog, Entrepreneur, Mindset, Networking, Social Media /   67 Comments

Free is too expensive, and I’ll tell you why. I originally published the following blog way back in 2011 and revisited it in 2017, but it is easily my most popular post I’ve made – and for good reason.

Now, in 2020, at the start of a new decade – I want to remind you again that you don’t need to work for free.

Let’s revisit the subject of free services for those who have yet to encounter this article, and for those who have forgotten this important lesson. This is timeless advice and here is a stern look at why free can sometimes be way too expensive.

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