This is Marketing
30 Jan

This is Marketing

By Lisa In Blog, Book Review, Books, Business, Marketing, Social Media, Success /   No Comments

This month in Thought Readers, we read Seth Godin’s book, This is Marketing. It is a fantastic book for the time we are in right now, as business owners, human beings, and as marketers.

Over the course of the month, we discussed a number of topics, and Seth himself even chimed in and answered some questions for our group which was a really big deal.  Right before we started his book, I emailed Seth, told him about our group, explained how Thought Readers worked and invited him to join us. I was blown away when he showed up.

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Social-Media-All-in
28 Mar

Going All-In on Marketing: One Social Media Channel at a Time

By Lisa In Blog, Business, Choosing Your Channel, Content, Entrepreneur, Marketing, Social Media, Success /   3 Comments

Social media is a marketing tool that has become crucial in building a business over the last ten years. Marketing is what you do to attract customers to your business, from cash flow problems caused by a lack of marketing to managing the incoming responses to your marketing via your notifications and inbox. It’s all marketing.

This week you’re going to dive a little deeper into the social media marketing side of things.

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managing-marketing-madness
21 Mar

Managing the Marketing Madness

By Lisa In Blog, Business, Entrepreneur, Planning, Social Media /   No Comments

Marketing is the very activity you do to attract leads and customers to your business. It’s also the very same activity others use to attract you to them. With everything going on in your inbox and on social media, it’s becoming difficult to manage the marketing madness of messages and notifications.

Let’s face it, you’ve got notifications on three to five social networks easily, you’ve got messenger inboxes on all of those social networks and you’ve got your regular email inbox to manage.  It’s a lot to stay on top of. Navigating your way through the distractions to get to important stuff can be challenging and tiresome.

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Why Your Pipeline Is Dry
12 Jul

Why Your Pipeline Is Dry

By Lisa In Blog, Business, Entrepreneur, Marketing, Sales, Social Media /   1 Comment

Suddenly you’re in a panic.  Your cash flow is at an all-time low, and it’s been ages since anyone inquired about working with you.

You’ve been so busy with your head down working in your business that you’ve forgotten to work on your marketing. There are a bunch of reasons why you’re not attracting new business. Let me tell you what they are and one simple secret that can help you to never be in this situation again.

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