This week’s blog was written by a very close connection, colleague and friend of mine, Melonie Dodaro. Her new book, LinkedIn Unlocked comes out today and I invited her to write a guest blog post for you on how to leverage the power of LinkedIn for helping and growing your customer base. Enjoy!
Social media is a marketing tool that has become crucial in building a business over the last ten years. Marketing is what you do to attract customers to your business, from cash flow problems caused by a lack of marketing to managing the incoming responses to your marketing via your notifications and inbox. It’s all marketing.
This week you’re going to dive a little deeper into the social media marketing side of things.
Marketing is the very activity you do to attract leads and customers to your business. It’s also the very same activity others use to attract you to them. With everything going on in your inbox and on social media, it’s becoming difficult to manage the marketing madness of messages and notifications.
Let’s face it, you’ve got notifications on three to five social networks easily, you’ve got messenger inboxes on all of those social networks and you’ve got your regular email inbox to manage. It’s a lot to stay on top of. Navigating your way through the distractions to get to important stuff can be challenging and tiresome.
Although you might have the best of intentions, some of the things you’re doing on messenger may be diminishing your credibility and causing you to lose, instead of attracting potential clients to your business.
If you’re doing any of the following things, it’s time to stop…immediately:
Suddenly you’re in a panic. Your cash flow is at an all-time low, and it’s been ages since anyone inquired about working with you.
You’ve been so busy with your head down working in your business that you’ve forgotten to work on your marketing. There are a bunch of reasons why you’re not attracting new business. Let me tell you what they are and one simple secret that can help you to never be in this situation again.
It’s not what the opportunity can do for you, it’s what you do with the opportunity.
I was scrolling through Facebook when I saw it. This woman I know had put together a stunning graphic to celebrate an opportunity that had been presented to her. She branded the graphic in stellar fashion. Along with the beautiful visual celebration, she had a press release touting her accomplishments and the opportunity.
When you say you’ll do something, do you do it? Are you open and honest when you communicate what you’re offering? Your word in business is crucial.
TRUST in a business relationship is also crazy important. When you say you’ll do something (or even imply you’ll do something) it’s your reputation that’s on the line and you need to follow through.
I originally published this way back in 2011, but it is easily my most popular post I’ve made, and for good reason.
I want to revisit the subject of free services, for those who have yet to encounter this article, and for those who have forgotten this important lesson. This is timeless advice and here is a stern look at why free can sometimes be way too expensive.