LinkedIn marketing is very “in” right now. Along with that popularity, I’m seeing many businessmen and women using cringy and ineffective methods to pitch and sell their products or services.
This week’s blog is brought to you by my LinkedIn inbox. It might seem obvious that these strategies are ineffective and should stop being used effective immediately, it’s not.
I believe storytelling is a powerful branding strategy. It’s more powerful than a calculated algorithm or system — you see, storytelling is a strategic tool. Stories are compelling, they move you to action and enrich your experience.
Human beings love stories.
So, when I came within earshot of one on a recent vacation, it got me thinking about how impactful stories are in our daily lives and our businesses.
Chatbots, AR story filters, and Instagram Explore! – The three social media hot and trending topics I am NOT going to talk about in this week’s blog. Let me tell you why. It’s time for you to stop chasing trendy social media squirrels.
I recently spoke at Alan Weiss’ Million Dollar Consulting Convention and Sales Expert, Colleen Francis was also one of the speakers. Colleen shared some vital and eye-opening stats on the percentage of buyers who make purchasing decisions before they ever have a conversation with you.
There are three conditions that are critical for the growth of a small business. These three conditions are fairly straight forward in theory, but an entrepreneur’s ability to execute on all three might not be so easy.
We read Seth Godin’s book, This is Marketing in Thought Readers in January. It is a fantastic book for the time we are in right now, as business owners, human beings, and as marketers.
Over the course of the month, we discussed a number of topics, and Seth himself even chimed in and answered some questions for our group which was a really big deal. Right before we started his book, I emailed Seth, told him about our group, explained how Thought Readers worked and invited him to join us. I was blown away when he showed up.
Last week, Kylie on my team asked me for blog content one week before our annual big event. I typed up a reply to her to say, “let’s skip next week” and then I had a moment.
We think of social media as a way to connect with our friends, loved ones, and community. But it doesn’t always feel that way, does it?
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