I recently spoke at Alan Weiss’ Million Dollar Consulting Convention and Sales Expert, Colleen Francis was also one of the speakers. Colleen shared some vital and eye-opening stats on the percentage of buyers who make purchasing decisions before they ever have a conversation with you.
There are three conditions that are critical for the growth of a small business. These three conditions are fairly straight forward in theory, but an entrepreneur’s ability to execute on all three might not be so easy.
Those conditions are:
We read Seth Godin’s book, This is Marketing in Thought Readers in January. It is a fantastic book for the time we are in right now, as business owners, human beings, and as marketers.
Over the course of the month, we discussed a number of topics, and Seth himself even chimed in and answered some questions for our group which was a really big deal. Right before we started his book, I emailed Seth, told him about our group, explained how Thought Readers worked and invited him to join us. I was blown away when he showed up.
Last week, Kylie on my team asked me for blog content one week before our annual big event. I typed up a reply to her to say, “let’s skip next week” and then I had a moment.
We think of social media as a way to connect with our friends, loved ones, and community. But it doesn’t always feel that way, does it?
This week’s blog was written by a very close connection, colleague and friend of mine, Melonie Dodaro. Her new book, LinkedIn Unlocked comes out today and I invited her to write a guest blog post for you on how to leverage the power of LinkedIn for helping and growing your customer base. Enjoy!
Social media is a marketing tool that has become crucial in building a business over the last ten years. Marketing is what you do to attract customers to your business, from cash flow problems caused by a lack of marketing to managing the incoming responses to your marketing via your notifications and inbox. It’s all marketing.
This week you’re going to dive a little deeper into the social media marketing side of things.
Marketing is the very activity you do to attract leads and customers to your business. It’s also the very same activity others use to attract you to them. With everything going on in your inbox and on social media, it’s becoming difficult to manage the marketing madness of messages and notifications.
Let’s face it, you’ve got notifications on three to five social networks easily, you’ve got messenger inboxes on all of those social networks and you’ve got your regular email inbox to manage. It’s a lot to stay on top of. Navigating your way through the distractions to get to important stuff can be challenging and tiresome.