People often tell me that they get tripped up when it comes to content creation and trying to validate their work because they question whether what they have to say is good enough and if it provides real value. I always tell them the same thing, it’s not about you.
25 Aug
Question It All
My firstborn niece turned 25 this year. Recently, during a discussion with her about some of the most polarizing events happening in this world, she said something I think we all could learn from.
She said…
“It’s important to question whether I would have adopted a belief for myself had I not seen it on social media.”
29 Jun
Someone Is Stalking You
At the end of our strategy debrief, after I discussed what people typically do before they make a decision to reach out for business help, he said, “I was stalking you for nine months before I pulled the trigger.”
16 Jun
If It Matters, You Will Do It
His handle is @FailedProtostar. But one look at the photos on his Instagram feed and you’ll immediately see that he is far from failing.
09 Jun
When Automation Fails…
My recent experience with two well-known companies and their customer service paints a very telling and familiar picture about the role of automation. One was much more personal in its approach, while the other relied too much on AI. The former nailed responsiveness and got the sale, while the latter has left me feeling drained.
The truth is, the more personal company, the one that makes its buyers feel heard and valued, will win every time. This is a story, that in so many words, every buyer has told at one point or another.
02 Jun
The Problem With Influencers
During a recent conversation with a client of mine, I asked her, “Do you want to be an “influencer” or an expert who has influence?”
She stopped in her tracks and said, “That’s a great question, I want to be an expert who has influence.”
19 May
Say Farewell To Facebook
Is it time to say farewell to Facebook? For me, it’s time to release it from the device that goes everywhere with me—my iPhone.
16 Dec
Five Marketing Strategies To Make It Easy For Buyers To Choose You
This past weekend, I read an article in the Wall Street Journal about 79-year-old Martha Stewart and how she stays Zoom-ready. She discusses how she has used the pandemic as a time to up her game and her presence online.
I’m going to pause for a moment while you let that sink in.
Martha Stewart, at 79 years old, is embracing technology and shows no sign of slowing down, no rationalization about being too old, and no fear of new technology.
