When was the last time you looked at your website through the eyes of a stranger? Have you fallen into the trap of crafting your copy and marketing messages to those who know, like and trust you?
Don’t do that.
08
Jan
Why Free is Too Expensive
Free is too expensive, and I’ll tell you why. I originally published the following blog way back in 2011 and revisited it in 2017, but it is easily my most popular post I’ve made – and for good reason.
Now, in 2020, at the start of a new decade – I want to remind you again that you don’t need to work for free.
Let’s revisit the subject of free services for those who have yet to encounter this article, and for those who have forgotten this important lesson. This is timeless advice and here is a stern look at why free can sometimes be way too expensive.
31
Dec
The Art of Content Repurposing
Real repurposing means finding a new way to use something old. Repurposing is the process by which an object with a one-use value is transformed or redeployed as an object with an alternative-use value, according to Wikipedia.
21
Aug
LinkedIn Marketing 101: Inbox Sales Spam
LinkedIn marketing is very “in” right now. Along with that popularity, I’m seeing many businessmen and women using cringy and ineffective methods to pitch and sell their products or services.
This week’s blog is brought to you by my LinkedIn inbox. It might seem obvious that these strategies are ineffective and should stop being used effective immediately, it’s not.
14
Aug
Story is Powerful
I believe storytelling is a powerful branding strategy. It’s more powerful than a calculated algorithm or system — you see, storytelling is a strategic tool. Stories are compelling, they move you to action and enrich your experience.
Human beings love stories.
So, when I came within earshot of one on a recent vacation, it got me thinking about how impactful stories are in our daily lives and our businesses.
26
Jun
Stop Chasing Trendy Social Media Squirrels
Chatbots, AR story filters, and Instagram Explore! – The three social media hot and trending topics I am NOT going to talk about in this week’s blog. Let me tell you why. It’s time for you to stop chasing trendy social media squirrels.
01
May
Your Website is Your Silent Sales Partner
I recently spoke at Alan Weiss’ Million Dollar Consulting Convention and Sales Expert, Colleen Francis was also one of the speakers. Colleen shared some vital and eye-opening stats on the percentage of buyers who make purchasing decisions before they ever have a conversation with you.
The important message was this:
27
Mar
Three Conditions for Growth
There are three conditions that are critical for the growth of a small business. These three conditions are fairly straight forward in theory, but an entrepreneur’s ability to execute on all three might not be so easy.
Those conditions are:
- Visibility
- Credibility
- Relatability
