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It’s Not About You: People Will Listen When You Provide Real Value

People often tell me that they get tripped up when it comes to content creation and trying to validate their work because they question whether what they have to say is good enough and if it provides real value. I always tell them the same thing, it’s not about you.

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Five Marketing Strategies To Make It Easy For Buyers To Choose You

This past weekend, I read an article in the Wall Street Journal about 79-year-old Martha Stewart and how she stays Zoom-ready. She discusses how she has used the pandemic as a time to up her game and her presence online. I’m going to pause for a moment while you let that sink in. Martha Stewart,

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