At the end of our strategy debrief, after I discussed what people typically do before they make a decision to reach out for business help, he said, “I was stalking you for nine months before I pulled the trigger.”
29
Jun
16
Jun
If It Matters, You Will Do It
His handle is @FailedProtostar. But one look at the photos on his Instagram feed and you’ll immediately see that he is far from failing.
09
Jun
When Automation Fails…
My recent experience with two well-known companies and their customer service paints a very telling and familiar picture about the role of automation. One was much more personal in its approach, while the other relied too much on AI. The former nailed responsiveness and got the sale, while the latter has left me feeling drained.
The truth is, the more personal company, the one that makes its buyers feel heard and valued, will win every time. This is a story, that in so many words, every buyer has told at one point or another.
02
Jun
The Problem With Influencers
During a recent conversation with a client of mine, I asked her, “Do you want to be an “influencer” or an expert who has influence?”
She stopped in her tracks and said, “That’s a great question, I want to be an expert who has influence.”
19
May
Say Farewell To Facebook
Is it time to say farewell to Facebook? For me, it’s time to release it from the device that goes everywhere with me—my iPhone.
16
Dec
Five Marketing Strategies To Make It Easy For Buyers To Choose You
This past weekend, I read an article in the Wall Street Journal about 79-year-old Martha Stewart and how she stays Zoom-ready. She discusses how she has used the pandemic as a time to up her game and her presence online.
I’m going to pause for a moment while you let that sink in.
Martha Stewart, at 79 years old, is embracing technology and shows no sign of slowing down, no rationalization about being too old, and no fear of new technology.
14
Oct
Social Media Tagging Etiquette
Have you ever been randomly tagged by someone on social media and had to rush to remove the tag because they didn’t understand proper social media tagging etiquette?
10
Jun
A Simple Social Media Ad Strategy
Advertising online can be complicated, messy and expensive if you don’t have a clear social media ad strategy to guide you.
No one likes to invest money into ads without a clear understanding of the return they expect to get back. That’s why I choose to employ a simple social media ad strategy. Here, you’ll read how to stay top of mind and in front of buyers, customers and those who know, like and trust you.
This strategy is simple, and it’s effective, and it will help you leverage your valuable resources.
