Are you the kind of person who waits around for the perfect time to get things done?
Recently, I sat in an airport, two hours before a flight to Florida, and decided to haul out my laptop and get some work done. I was already waiting at the gate for them to call for pre-boarding, typing away at one of those high top tables.
He threw his arms up in the air and said, “No! That’s not why I did it! I didn’t do it for the money!”
We were getting ready to disembark very early from our cruise ship on the last day – when we discovered there was a problem with the bridge. There was a small group of people waiting and the crew told us it might take a few minutes to fix.
So, my husband went off in search of coffee for us while we waited. Of course, two minutes after my husband left, they fixed the problem.
Have you ever scrolled through Facebook and observed someone you know looking for “the best and cheapest” deal for a product or service? You quietly shake your head because you know that “best” and “cheapest” do not go together.
What happens when you search for flights? What’s the best option for you?
When was the last time you were aware you were using active listening or giving your full attention to one task or person at a time? Hard to say, right?
I was confronted with my lack-of-listening on a recent trip to Europe:
I woke up, rolled over and, in a moment, everything changed.
Have you ever scrolled mindlessly on your phone (guilty!) or surfed the web on your computer and, when someone says something to you, you “Huh?” them?
The biggest challenge most business owners have isn’t the quality of product or service they offer, it’s that they don’t know how to get clients.
If your business exists to serve a client by offering a product or service, how do you find those “clients” to actually serve?
Let’s start this conversation about the process of getting clients from attraction to conversion.
Have you ever wondered how your customer experience impacts your business and brand?
Let me tell you a story where I was the customer with … an interesting experience:
When we decided to book our flat in Scotland for two weeks, we were immensely excited to learn that there were – not one, but two – Michelin-rated restaurants within walking distance. The term “Michelin Star” is the hallmark of fine dining quality with restaurants around the world proudly celebrating this attainment.
LinkedIn marketing is very “in” right now. Along with that popularity, I’m seeing many businessmen and women using cringy and ineffective methods to pitch and sell their products or services.
This week’s blog is brought to you by my LinkedIn inbox. It might seem obvious that these strategies are ineffective and should stop being used effective immediately, it’s not.
I believe storytelling is a powerful branding strategy. It’s more powerful than a calculated algorithm or system — you see, storytelling is a strategic tool. Stories are compelling, they move you to action and enrich your experience.
Human beings love stories.
So, when I came within earshot of one on a recent vacation, it got me thinking about how impactful stories are in our daily lives and our businesses.
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