It was early morning, and the first message in my LinkedIn inbox was a sales pitch from someone I hadn’t met before. I brought up the fact this person had never talked to me before pitching something I didn’t need… and they blocked me.
They called my response “rude and unnecessary”.
Read any sales book, and you’ll discover there is a natural order to the sales process. And that order includes uncovering a need before presenting a solution.
You could likely learn a thing or two from those flyers you get in the mail, they are not looking for the first sale, they are looking for the second sale. Traditional “Getting the sale” thinking is transactional in nature. It doesn’t lay the foundation for a long term relationship with your buyer.
Your strategy shouldn’t be all about the first sale. It should include what happens after that — what happens in the second sale.
In order for you to develop a strategy that includes second sale thinking, there is one thing that is critical to understand: Your buyer’s journey.
How many online community groups are you a part of? Chances are, more than one – and each has a different purpose too.
Online groups are incredibly useful for building a stronger community – while retaining a customer base.
If you aren’t leveraging this way to add value to your business, you should consider it.
With the unprecedented economy we’re currently in, the thought of selling and continuing “business as usual” may be nerve-wracking and next to impossible for some business owners. It’s not business as usual.
However, there are things most business owners can do to adjust their business and continue selling.
Even though it feels like everything is changing – with news coming out about new measures and restrictions on businesses in an effort to flatten the COVID-19 curve – there are two crucial elements you can take into consideration.
A few weeks ago, we tackled how to ditch pesky repetitive tasks – you know the task I’m talking of: it’s mundane and tedious. You either need to trim and tweak it, transfer it or trash it entirely.
Listen, anything repeatable can be automated. But, while some repetitive tasks should be systematized to save you time, others should be embraced. Why? Because they are your differentiators.
When was the last time you looked at your website through the eyes of a stranger? Have you fallen into the trap of crafting your copy and marketing messages to those who know, like and trust you?
Don’t do that.
Let’s talk loyalty 101 – are you loyal to your clients and vice versa? If you’re not entirely sure how to answer this, ask yourself these questions:
Have you thought about your marketing strategy lately? Let me preface with this: marketing is confusing and convoluted. The internet is busy, noisy, and the competition is greater than ever. There are more social media profiles and websites today than ever before, and there will be even more tomorrow.
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