While driving back to Nova Scotia from Florida, we were delayed by construction. The delay had us driving our little red car very slowly beside a tractor trailer. My husband turned and asked me, “Is that the truck making that noise?” and then I heard it.
While we were hoping the noise we were hearing was coming from the truck next to us, it was not. It was our car.
It starts with Google. They type in your name, (or the name of your business) and they click on your website. If the homepage of your website is compelling, the next link they click will be about you. After that, they’ll likely click onto your blog to read your content, perspective, opinions and IP.
From there, they’re going to click on one of the social media icons that link them into your (very public and private) life so they can learn a bit more about you. Expect that they will look at the last 5-10 things you’ve posted on each social channel, and they’ll check who you’re connected to that they know.
The annual Million Dollar Consulting Hall of Fame meeting in New York is one of my favourite events of the year with Alan Weiss. On the Monday before the event, I had requested an Uber to bring me to the airport so I could fly to New York City.
The drive to the airport was fairly uneventful. We arrived at a very busy departures area and I instructed the driver to stop anywhere that was convenient for him and explained that I was happy to walk to my airline for check-in.
Your front line team members make or break the first impression a client has of your business. They are your most important line of contact. They will be celebrated or scrutinized online in today’s social world of reviewing and sharing of real-life experiences.
It’s super important that you know who your customer is, otherwise, you’ll constantly be fighting battles like the one I’m about to share with you.
We’re doing renovations to our kitchen in our home in Florida. I posted our old dishwasher on Facebook Marketplace for $50 last month. It was a General Electric dishwasher, stainless steel, in great condition, and in full working order. Within moments of posting it on marketplace, my inbox was flooded with interested people.
Stop dreaming of a business that makes money when you sleep, where you don’t have to do any work or be responsible to your customers…automation can and will kill your business if you’re not careful.
We’re in the middle of a big kitchen renovation here in Florida and we’ve ordered our new cabinets and appliances from Lowes. Automation has been a complete nightmare that has created unnecessary aggravations that didn’t need to occur:
Last week, Kylie on my team asked me for blog content one week before our annual big event. I typed up a reply to her to say, “let’s skip next week” and then I had a moment.
If you want to show your customers how much they mean to you, communicate with them regularly and do things that are meaningful to them. Why are you sending an email when you can pick up the phone and talk? Have you considered sending them a hand-written letter on their birthday instead of a text?
During daily communication, emails regularly get misinterpreted because we read them through the filter of how we’re feeling at that moment, not through the feeling of the sender. However, when you speak to someone, you can hear the enthusiasm and sincerity in their voice.
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