Last week, Kylie on my team asked me for blog content one week before our annual big event. I typed up a reply to her to say, “let’s skip next week” and then I had a moment.
05
Sep
Five Customer Appreciation Strategies
If you want to show your customers how much they mean to you, communicate with them regularly and do things that are meaningful to them. Why are you sending an email when you can pick up the phone and talk? Have you considered sending them a hand-written letter on their birthday instead of a text?
During daily communication, emails regularly get misinterpreted because we read them through the filter of how we’re feeling at that moment, not through the feeling of the sender. However, when you speak to someone, you can hear the enthusiasm and sincerity in their voice.
23
May
Bad Service is Worse Than Bad News
Everyone has a horror story when it comes to flying. Lost baggage, delayed flights, and rude passengers are some of the things people love to rant about online when they express their dissatisfaction.
It’s an industry that typically nickel and dimes you on every little thing. You need to pay extra for baggage, extra for food, extra for insurance and don’t even get me started on the change fees.
09
May
Ethical List Building in the Age of Privacy
A client recently asked me what I was doing to get my list “GDPR” ready. If you don’t know what GDPR means, it’s the EU’s new General Data Protection Regulation.
It’s common sense. It’s not something you should worry about unless you don’t adhere to ethical list building practices.
26
Apr
04
Apr
Speed of Response Sells
The Louis Vuitton store in Naples, Florida at Waterside Shops is stunning. Every year when I’m in Florida, I drop by to look at their bags and covet the new and classic designs. They’re one of my favourite handbag designers because their bags are classic pieces that you can invest in and use for decades.
This January, I was looking for a new bag. It’s been a number of years since I bought one and so I was in the market to buy. I found one that I liked, and just like any other consumer, I wanted to think about it before I spent my money. The sales associate was very helpful. He gave me his card and all the information I would need once I’d made my decision.
20
Sep
7 Things I Learned From Planning A Big Event
As another year of Money, Mindset and Marketing is fast approaching, it never fails to surprise me how much time and effort goes into planning and hosting a live event.
Hosting an event can be a fantastic way to build your brand, establish stronger relationships, and gain credibility in your space. Events are fun because people come together in person, and that creates much better opportunity for connection. Having said all of that, when you transition from a small event to a planning a big event, you need to be prepared to play in the big leagues!
30
Aug
How to Make More Sales
You are never too experienced to learn how to sell better.
People often think that selling is BAD. When in fact, the best salespeople are those who do a really good job of serving others. They don’t even have to try to sell because it’s so natural to them that people just want to buy.
