This week’s blog was written by a very close connection, colleague and friend of mine, Melonie Dodaro. Her new book, LinkedIn Unlocked comes out today and I invited her to write a guest blog post for you on how to leverage the power of LinkedIn for helping and growing your customer base. Enjoy!
The Louis Vuitton store in Naples, Florida at Waterside Shops is stunning. Every year when I’m in Florida, I drop by to look at their bags and covet the new and classic designs. They’re one of my favourite handbag designers because their bags are classic pieces that you can invest in and use for decades.
This January, I was looking for a new bag. It’s been a number of years since I bought one and so I was in the market to buy. I found one that I liked, and just like any other consumer, I wanted to think about it before I spent my money. The sales associate was very helpful. He gave me his card and all the information I would need once I’d made my decision.
As another year of Money, Mindset and Marketing is fast approaching, it never fails to surprise me how much time and effort goes into planning and hosting a live event.
Hosting an event can be a fantastic way to build your brand, establish stronger relationships, and gain credibility in your space. Events are fun because people come together in person, and that creates much better opportunity for connection. Having said all of that, when you transition from a small event to a planning a big event, you need to be prepared to play in the big leagues!
You wouldn’t think that a Shark would tell you that it’s important to make your customers feel special but that’s exactly what Daymond John, the CEO and founder of FUBU, and regular contributor on Shark Tank did when he spoke at the Archangel Summit in Toronto.
He talked about valuing your customers, communicating with them regularly and doing things to make them feel special. He spoke about picking up the phone and calling your customers on a regular basis, to say hello or wish them a happy birthday. Even if you get voicemail, a message from you is always going to be more powerful than an email or text message.
You are never too experienced to learn how to sell better.
People often think that selling is BAD. When in fact, the best salespeople are those who do a really good job of serving others. They don’t even have to try to sell because it’s so natural to them that people just want to buy.
I’m sure you can think of a time when you’ve had an exceptional experience buying something because of the customer service that you received. Perhaps, you may have even purchased something you weren’t looking for SIMPLY because of the buying experience.
Excellent customer service in the retail industry is an absolute necessity. Without the right people on your staff, you’re not going to be able to maintain and grow a successful, and respected business.
Facing feedback isn’t always easy, and not receiving the appropriate response after giving feedback isn’t ideal either. If you’re a business owner, feedback can be a blessing in disguise.
It may not feel like it all the time, but it’s direct insight straight from your customer that can vastly improve your business if actioned. As a customer, giving feedback can feel great, because not only do you get it off your chest but often you’ll be compensated for the problem.
When you say you’ll do something, do you do it? Are you open and honest when you communicate what you’re offering? Your word in business is crucial.
TRUST in a business relationship is also crazy important. When you say you’ll do something (or even imply you’ll do something) it’s your reputation that’s on the line and you need to follow through.