Price Doesn’t Matter Until it Does
Price really doesn’t matter to some buyers, until suddenly it does. And when it does, it’s likely not because your buyer is a price shopper but rather is unhappy with your service.
Price really doesn’t matter to some buyers, until suddenly it does. And when it does, it’s likely not because your buyer is a price shopper but rather is unhappy with your service.
Price doesn’t always matter to your buyer, especially when it comes to handbags and puppies. Stay with me for a moment and allow me to explain.
During our Beach House Mastermind, one of my clients, Anna Levesque, said something that became our mantra for the week. She said, “Is that a fact or is it a story?”
She sent me a voice message about what happened. It wasn’t good and she was mortified… Have you ever made a really big mistake in your business and then allowed yourself to spiral and ruminate over it?
In the words of Maya Angelou, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” When it comes to building strong client relationships, this is what I want you to remember.
The phone rang. It was Mr. Hemphill, the Principal of our high school. He was calling about my upcoming graduation ceremony. It was almost the end of the year, and I had completed and passed all of my courses except for one. The course that was standing between me and a high school diploma might …
We spent a few days at Copper Point Resort in Invermere the week of Canada Day. It was clear from the moment we arrived that the hotel employees were not fully trained, and their guest capacity was more than they were staffed to handle.
At the end of our strategy debrief, after I discussed what people typically do before they make a decision to reach out for business help, he said, “I was stalking you for nine months before I pulled the trigger.”
His handle is @FailedProtostar. But one look at the photos on his Instagram feed and you’ll immediately see that he is far from failing.
My recent experience with two well-known companies and their customer service paints a very telling and familiar picture about the role of automation. One was much more personal in its approach, while the other relied too much on AI. The former nailed responsiveness and got the sale, while the latter has left me feeling drained. The …