7 Tips for Building Stellar Virtual Communities
Whether it’s a book club, a group coaching program, or just a common interest group, virtual communities can be a powerful tool in business.
Networking
Money, Measurements, and Metrics
I love money. There, I said it. I love talking about money, I love teaching about money, and I love getting deep in the nitty-gritty numbers of running a business. Season three of She Talks Business, all about money, metrics, and measurements, is therefore my favourite season yet!
The Power of Testimonials
Testimonials, reviews, and recommendations are about more than making you feel valued and appreciated, they are likely playing a key role in the leads you generate, and that’s why they are so powerful and important to your business. While there is nothing better than reading or hearing praise from a happy client, it’s the stranger …
Why Free is Too Expensive
Free is too expensive, and I’ll tell you why. I originally published the following blog way back in 2011 and revisited it in 2017, but it is easily my most popular post I’ve made – and for good reason. Now, in 2020, at the start of a new decade – I want to remind you again …
Do These Two Things to Improve Your Marketing Strategy
Have you thought about your marketing strategy lately? Let me preface with this: marketing is confusing and convoluted. The internet is busy, noisy, and the competition is greater than ever. There are more social media profiles and websites today than ever before, and there will be even more tomorrow.
LinkedIn Marketing 101: Inbox Sales Spam
LinkedIn marketing is very “in” right now. Along with that popularity, I’m seeing many businessmen and women using cringy and ineffective methods to pitch and sell their products or services. This week’s blog is brought to you by my LinkedIn inbox. It might seem obvious that these strategies are ineffective and should stop being used …
Sales Funnels Are For Those Who Cannot Sell
Have you bought into the hype that if you create the perfect sales funnel with the right upsell and down sell, you can rapidly earn millions? This is simply not true.
Five Customer Appreciation Strategies
If you want to show your customers how much they mean to you, communicate with them regularly and do things that are meaningful to them. Why are you sending an email when you can pick up the phone and talk? Have you considered sending them a hand-written letter on their birthday instead of a text? …
Creating Defining Moments
Defining moments have the ability to completely shift and shape your future. When I think about my own personal defining moments, two different memories come to mind. Flashback to 2006 when the idea of starting my own business and leaving my (very safe and secure) corporate job was tinkering around in my brain. My mom …
7 Things I Learned From Planning A Big Event
As another year of Money, Mindset and Marketing is fast approaching, it never fails to surprise me how much time and effort goes into planning and hosting a live event. Hosting an event can be a fantastic way to build your brand, establish stronger relationships, and gain credibility in your space. Events are fun because …