There were eight of us sitting around the table. The vast majority were seasoned speakers who are used to telling stories and teaching in front of crowds. Mark Levy (the guy who helped Simon Sinek find “Start With Why”) was sitting at the table. He is an expert in positioning as evidenced by Sinek’s tremendous success.
Every once in a while you may unexpectedly meet someone who is filled to the brim with knowledge and information. Who knew that simply striking up a casual conversation with a stranger next to you could be so valuable!
That happened to me recently, I was struggling to get my over-packed suitcase into the overhead storage on a plane when I met the founder of an angel investing network. Angel investors are people who invest money in businesses to help them get started. Think Dragons Den or Shark Tank without all the hype.
I originally published this way back in 2011, but it is easily my most popular post I’ve made, and for good reason.
I want to revisit the subject of free services, for those who have yet to encounter this article, and for those who have forgotten this important lesson. This is timeless advice and here is a stern look at why free can sometimes be way too expensive.
There is an excuse that is used FAR too often when thinking about starting a business venture in a niche market. You’ve probably heard it before, you may have even used it before. It’s the classic “oh no, I can’t. Too many people are already doing that” excuse.
For the record – that excuse is a lie.
Hosting an event can be a fantastic way to build your brand, establish stronger relationships, and gain credibility in your space. Events are fun because people come together in person, and that creates much better opportunity for connection. Having said all of that, when you transition from a small event to a planning a big event, you need to be prepared to play in the big leagues!
Events can be an extremely effective marketing tool for building your business.
Attending events and hosting events might be something that you should consider if you want to grow your network and build your credibility. Events are more than just people sitting in a room, listening to speaker after speaker talking to you, instead of with you. When you leverage what an event has to offer, you can leave with more than just a notebook full of words.
Let’s break down why people make the investment to attend events, and why people choose to spend the time and money hosting them.
Entrepreneurs are aways looking for good marketing ideas that can help them build their business, but what about the unconventional marketing opportunities you might be missing?
Let’s state the obvious for a moment and say that every business owner is looking for more customers. In order for you to attract more customers you must do things to make people aware of your business. You also have to keep doing things so you remain visible in the market place if you want to continue to grow and scale your business.
One of the #1 complaints about social media is that it’s often just one big pitch-fest.
It seems that everywhere you turn someone is yelling at you, “BUY MY STUFF, BUY MY STUFF”.
It never ceases to amaze me that so many entrepreneurs today spend zero time building relationships and expect to be successful. It’s as if they think that easy access to their audience means they no longer have to woo them.