Have you bought into the hype that if you create the perfect sales funnel with the right upsell and down sell, you can rapidly earn millions? This is simply not true.
If you want to show your customers how much they mean to you, communicate with them regularly and do things that are meaningful to them. Why are you sending an email when you can pick up the phone and talk? Have you considered sending them a hand-written letter on their birthday instead of a text?
During daily communication, emails regularly get misinterpreted because we read them through the filter of how we’re feeling at that moment, not through the feeling of the sender. However, when you speak to someone, you can hear the enthusiasm and sincerity in their voice.
Defining moments have the ability to completely shift and shape your future. When I think about my own personal defining moments, two different memories come to mind.
Flashback to 2006 when the idea of starting my own business and leaving my (very safe and secure) corporate job was tinkering around in my brain. My mom had just lost her husband and she was going through a terribly difficult time. She was also trying to sell her house but hadn’t had any showings in several weeks, let alone any offers.
As another year of Money, Mindset and Marketing is fast approaching, it never fails to surprise me how much time and effort goes into planning and hosting a live event.
Hosting an event can be a fantastic way to build your brand, establish stronger relationships, and gain credibility in your space. Events are fun because people come together in person, and that creates much better opportunity for connection. Having said all of that, when you transition from a small event to a planning a big event, you need to be prepared to play in the big leagues!
There were eight of us sitting around the table. The vast majority were seasoned speakers who are used to telling stories and teaching in front of crowds. Mark Levy (the guy who helped Simon Sinek find “Start With Why”) was sitting at the table. He is an expert in positioning as evidenced by Sinek’s tremendous success.
Every once in a while you may unexpectedly meet someone who is filled to the brim with knowledge and information. Who knew that simply striking up a casual conversation with a stranger next to you could be so valuable!
That happened to me recently, I was struggling to get my over-packed suitcase into the overhead storage on a plane when I met the founder of an angel investing network. Angel investors are people who invest money in businesses to help them get started. Think Dragons Den or Shark Tank without all the hype.
I originally published this way back in 2011, but it is easily my most popular post I’ve made, and for good reason.
I want to revisit the subject of free services, for those who have yet to encounter this article, and for those who have forgotten this important lesson. This is timeless advice and here is a stern look at why free can sometimes be way too expensive.
There is an excuse that is used FAR too often when thinking about starting a business venture in a niche market. You’ve probably heard it before, you may have even used it before. It’s the classic “oh no, I can’t. Too many people are already doing that” excuse.
For the record – that excuse is a lie.