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6 Steps to Better Facebook Ads

Boosted posts, ads manager, power editor; are you confused yet?! When it comes to advertising on Facebook, the options can feel endless, overwhelming and complicated. To help you create better performing Facebook ads, I have pulled together some information on what each of the ad types are and how you can get the most out

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Periscope: Shiny Object or Opportunity?

Periscope is a new social media application that allows you to broadcast real-time video from your phone. Twitter owns this application, which makes it easy for you to connect with your followers and to tweet when you are broadcasting live. In my book, Pilot to Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online

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Four Platforms to Connect with Your Audience

Building a community is key to your success. I’ve shared with you recently the benefit of connecting in-person and I’ve talked about the best methods to maximize your online efforts. Today, I want to share with you four platforms that you can use to connect with your audience and why each will help you to

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Roast Beef, Mashed Potatoes and a Side of Business

Years ago I heard a story that has been forever imprinted in my mind. It was a story about a girl who invited her boyfriend over for a roast beef dinner. She agonized over this dinner, fussing over every detail to ensure it was perfect. Roast beef, gravy, mashed potatoes, a nice bottle of Cabernet,

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3 Simple Ways to Get Started Creating Content in Your Business

Content can be simple and effective, if you have a plan. There are lots of ways to generate content and it doesn’t have to be difficult. In fact, with just a few tricks, you can turn boring copywriting into exciting marketing for your business! If you start with clarity around what you want to create

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