When was the last time you looked at your website through the eyes of a stranger? Have you fallen into the trap of crafting your copy and marketing messages to those who know, like and trust you?
Don’t do that.
15
Jan
One Simple Way to Get More Time
Ever get so caught up looking for how you can save time, make more time and stretch the little amount of time you do have…? Welcome to the life of a seasoned entrepreneur.
In every business, there are things and tasks you do over and over again.
21
Aug
LinkedIn Marketing 101: Inbox Sales Spam
LinkedIn marketing is very “in” right now. Along with that popularity, I’m seeing many businessmen and women using cringy and ineffective methods to pitch and sell their products or services.
This week’s blog is brought to you by my LinkedIn inbox. It might seem obvious that these strategies are ineffective and should stop being used effective immediately, it’s not.
01
Jun
Twitter Character Improvements
Usually when a social network makes changes, there is a lot of push back and outrage from it’s users. This past week, Twitter made some changes that you’ll most likely happily embrace.
Tweeting started out as a simple 140-character text message that allowed you to connect with a broad audience in real time provided you didn’t run into a Fail Whale which you’ll remember if you were an early adopter.
Much has changed in the twitterverse – with links, hashtags, photos, videos and more, it was time for Twitter to adapt the character count restrictions…or run the risk of falling behind other social networks. This is what they have done to improve your user experience:
10
Dec
Three Facebook Hacks You Might Not Know About
You may not have noticed, but Facebook has added three new features in recent months that can help you manage time and relationships in your business.
Those features are Search, Save, and Stop.
Let’s start with Search and Save. How can they help you in your business?
Because, business is about people. Therefore your ability to find information about the people who matter to your business is important.
Have you ever been on your newsfeed in Facebook reading something when suddenly the newsfeed jumped and it disappeared on you?
23
Apr
Publishing Your Content On LinkedIn
LinkedIn is slowly rolling out their own publishing functionality for you to share your original content. Last week, I received an invitation to try it out.
If you would like to publish content on LinkedIn, you can apply for early access here.
To learn a bit more about what that means, check out this article by Ryan Roslansky.
LinkedIn’s publishing platform is a powerful way to build your personal brand <- Tweet This!
My first published post on LinkedIn can be found here -> “Seven Simple Steps to Publishing Your Content On LinkedIn”.
I thought it might be helpful to share 7 simple suggestions with you on how to get started.
Now can you do me a favour? This is my first published post on LinkedIn and I would love it if you could read it and if you like it, give it some social media endorsement love!
As a thank you, here are a few other posts I have written about LinkedIn and content creation that might be of value to you. Are you still feeling unsure about what kind of content you should create? Watch this video below to find out how to get unstuck.
LinkedIn Ratings, Endorsements and Recommendations
4 Ways to Create Great Content That Will Build Relationships
30
Sep
Easy Content Creation Secrets
One of the top obstacles for entrepreneurs is trying to figure out how to market their business online and share on Social Media.
If you are stuck in this rut where you feel like you’re saying the same thing over and over again and no one is really listening, you need to know that it can be easier.
Content is key — it is the reason why people want to visit your website and pay attention to what you do. They are seeking out your expertise and want information that can help them.
Your expertise and knowledge can make a huge difference for someone else when you share and can assist with building a strong and connected platform for your business via Social Media.
In this video I share some of my best kept secrets for taking content creation from overwhelm to systematized.
And this only scratches the surface of what the members of the Content Pilot will learn! (find out more here: https://www.lisalarter.com/contentpilot)
So, check out these secrets then let me know – What is the one thing you are going to do today to make content creation easier for your business? Share in the comments!
23
Sep
3 Simple Ways to Get Started Creating Content in Your Business
Content can be simple and effective, if you have a plan.
There are lots of ways to generate content and it doesn’t have to be difficult. In fact, with just a few tricks, you can turn boring copywriting into exciting marketing for your business!
If you start with clarity around what you want to create content on, it will be much easier.
Don’t get caught trying to “wing it” at the last minute… you know it doesn’t always work!
Watch this week’s video for some of my own secrets to making content planning easy and sustainable. Then, if you’re ready for more ways to help get your Content Marketing Engine going, check out the new Pilot Project —>https://www.lisalarter.com/contentpilot/
