Intentional Wealth Building
When I was 25, I lived in overdraft. The amount of consumer debt I had was greater than what my annual income was at the time, and my net worth was in the negatives. Over the last 25 years, this is what I’ve learned.
Marketing
The Key to Writing Great Copy
Recently, in The Strategy Lab, I shared best practices and frameworks that can be used to write effective copy. Writing copy is how you communicate with people who are interested in doing business with you. The more effective your copy is, the more it resonates with the reader.
The Numbers You Need to Know in Your Business
As the year comes to a close and you begin thinking about next year, there is a huge opportunity for you to press pause, and do some serious reflection and inspection of your business. Business has not been normal the last two years. For some, it’s been busier than ever, and for others, it’s been …
Vet’s Orders: Why Business Owners Need Crate Rest
It started with a bunny. Eddy jumped, (which is completely out of the norm for him), it startled Sunshine, and she yelped, then yelped again. And I knew she was headed for her crate. She had hurt something in her back. Back issues are common to dachshunds, and this is not the first time this …
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3 Things You Must Do For a Successful Launch
How many times have you launched something, only to have little to no success with it? All too often, we put the cart before the horse and we find ourselves feeling frustrated, disappointed, and angry about the way our launch went. So, what should you do before you launch?
Betting It All on Instagram with Sue B. Zimmerman
Build Your Business with Influence You probably know her as the go-to expert for all things Instagram, but did you know Sue B. Zimmerman is a serial entrepreneur whose first business hit 7 figures at the age of 22? In fact, she was busy running a retail store in Cape Cod when she was struck …
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Your Second Sale Strategy™
Tune in to Your Customer Journey Does the subject of sales make you sweat? You’re not alone! Many of us have tunnel vision when it comes to our sales process. We’re so busy giving ourselves a high five after the first sale or get so caught up in doing the work for our client that …
In The Hot Seat With Ashlee Klevens-Hayes
Fix Your Messaging to Attract Your Buyer Meet Ashlee Klevens-Hayes, the owner of Rx Ashlee, an executive-level career coach for women in health care. Ashlee stopped by to pick my brain for solutions on how to get unstuck in her business. It’s not easy to sit in the She Talks Business Hot Seat and spill …
The Second Sale Strategy™
Maximize Your Customer Retention and Growth. You could likely learn a thing or two from those flyers you get in the mail – they are not looking for the first sale, they are looking for the second sale. Traditional “Getting the sale” thinking is transactional in nature. It doesn’t lay the foundation for a long-term relationship …
How To Plan And Prioritize Your Marketing
Do you plan and prioritize your marketing? Do you feel like you’re in control of it? Or, do you feel like you’re throwing spaghetti at the wall and hoping something will stick? The most effective marketers have something in common. They use a system or a process for how they market and they follow a set …