The Second Sale Strategy, by Lisa Larter
26 May

The Second Sale Strategy

By Lisa In Client Experience, Marketing, Sales /   No Comments

You could likely learn a thing or two from those flyers you get in the mail – they are not looking for the first sale, they are looking for the second sale. Traditional “Getting the sale” thinking is transactional in nature. It doesn’t lay the foundation for a long-term relationship with your buyer.

Your strategy shouldn’t be all about the first sale. It should include what happens after that – what happens in the second sale.

In order for you to develop a strategy that includes second sale thinking, there is one thing that is critical to understand: Your buyer’s journey.

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Image of a womans hands typing on a black laptop with a cup of coffee next to her
05 May

How To Plan And Prioritize Your Marketing

By Lisa In Blog, Content, Marketing /  7 No Comments

Do you plan and prioritize your marketing? Do you feel like you’re in control of it? Or, do you feel like you’re throwing spaghetti at the wall and hoping something will stick?

The most effective marketers have something in common. They use a system or a process for how they market and they follow a set of core values. Let me explain how this works.

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Use Video In Your Content Marketing Strategy, by Lisa Larter
24 Feb

Use Video In Your Content Marketing Strategy

By Lisa In Business, Choosing Your Channel, Content, Marketing, Video /   No Comments

Do you remember what it was like to shoot video in 2008…?

I desperately wanted a flip cam. I saw Gary Vaynerchuk, this wine guy, using a flip cam to shoot videos daily. And, I aspired to be able to do the same thing. My girlfriend, Laura, agreed to get me one while she was going to the United States on a quick trip.

The thought of shooting video and putting a message out on the Internet was thrilling. Exciting, even.

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White background with 6 yellow light bulbs. Woman's hand holding one illuminated one.
04 Nov

Creative Constraints for Goal Achievement

By Lisa In Blog, Business, Entrepreneur, Marketing /  1 2 Comments

When you think about constraints, the first thing that comes to mind is being held back or being stopped from doing something you want to do. But, constraints, especially creative constraints, can actually be helpful in the achievement of goals in your business.

In fact, creative constraints can become your number one competitive advantage if you’re an entrepreneur with big ideas and a lot of goals.

When you have big ideas and believe the sky’s the limit, trying to figure out how you will get it all done can be overwhelming and you might feel stuck.

This is not fun, because then, your ideas start to feel like tethers holding you back instead of propelling you forward.

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Tiny shopping cart filled with brown packages, on top of laptop. The Lifetime Value of a Client - Lisa Larter
21 Oct

The Lifetime Value of a Client

By Lisa In Blog, Client Experience, Marketing /   No Comments

There have been times in my business where I’ve held strong to a belief or a previous arrangement and disregarded the lifetime value of a client. 

And there have been other times where I have absorbed the sunk cost of doing what is right for the client because, quite frankly, it was a no brainer.

It costs money to attract a buyer to your business. 

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Business Adapt To Thrive
30 Sep

6 Ways Your Business Must Adapt To Thrive

By Lisa In Blog, Business, Marketing /   No Comments

In an ever-changing world, and especially in 2020, your business must be able to adapt to thrive. This side of running a business may not always be easy, but it is necessary if you want your business to survive.

This advice goes hand-in-hand with last week’s blog, which focuses on the importance of using your marketing strategy to get ahead, and how you have to be flexible and take changes in stride as an entrepreneur. 

Remember, there’s no point in talking marketing strategies if you don’t have a business to operate. So here it is: 6 things I do that make my business successful that you can do too.

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5 Ways To Get Ahead In Your Marketing Strategy
23 Sep

5 Ways To Get Ahead In Your Marketing Strategy

By Lisa In Blog, Business, Marketing /   No Comments

2020 has been an eventful year, with many twists and turns – and man, you really need to be on top of your marketing strategy if you want to get ahead. As an entrepreneur, you know that – in business – you have to be flexible and take the changes in stride, while still planning your business with a forward-looking optimistic outlook.

With 2021 in sight, you will once again have to be prepared to be flexible with your marketing strategies. A new year brings new challenges – and exciting new opportunities, should you choose to see it that way.

You need a strategy if you want to succeed.

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