Do you remember what it was like to shoot video in 2008…? I desperately wanted a flip cam. I saw Gary Vaynerchuk, this wine guy, using a flip cam to shoot videos daily. And, I aspired to be able to do the same thing. My girlfriend, Laura, agreed to get me one while she was …
When you think about constraints, the first thing that comes to mind is being held back or being stopped from doing something you want to do. But, constraints, especially creative constraints, can actually be helpful in the achievement of goals in your business. In fact, creative constraints can become your number one competitive advantage if …
There have been times in my business where I’ve held strong to a belief or a previous arrangement and disregarded the lifetime value of a client. And there have been other times where I have absorbed the sunk cost of doing what is right for the client because, quite frankly, it was a no brainer. …
If you feel the pressure to be a regular content creator, there will come a time when you feel like you have nothing left to say. Every idea falls flat, and you’ll likely rationalize that you’ve said it all before – so what is the point of even trying? This is a trap.
In an ever-changing world, and especially in 2020, your business must be able to adapt to thrive. This side of running a business may not always be easy, but it is necessary if you want your business to survive. This advice goes hand-in-hand with last week’s blog, which focuses on the importance of using your …
2020 has been an eventful year, with many twists and turns – and man, you really need to be on top of your marketing strategy if you want to get ahead. As an entrepreneur, you know that – in business – you have to be flexible and take the changes in stride, while still planning …
Ever been a bystander to an opportunity or problem? Last week, we were sitting outside having a glass of wine while watching the sunset over the Bay of Fundy.
Advertising online can be complicated, messy and expensive if you don’t have a clear social media ad strategy to guide you. No one likes to invest money into ads without a clear understanding of the return they expect to get back. That’s why I choose to employ a simple social media ad strategy. Here, you’ll …
It was early morning, and the first message in my LinkedIn inbox was a sales pitch from someone I hadn’t met before. I brought up the fact this person had never talked to me before pitching something I didn’t need… and they blocked me. They called my response “rude and unnecessary”. Read any sales book, and …
It is likely that you want to grow your email list. You may already know a few things about email marketing and perhaps “experts” have told you a number of subscribers you should be aiming towards in order to be “successful”… If your list isn’t growing as fast as you would like or the concept …
