It was early morning, and the first message in my LinkedIn inbox was a sales pitch from someone I hadn’t met before. I brought up the fact this person had never talked to me before pitching something I didn’t need… and they blocked me.
They called my response “rude and unnecessary”.
Read any sales book, and you’ll discover there is a natural order to the sales process. And that order includes uncovering a need before presenting a solution.
You could likely learn a thing or two from those flyers you get in the mail, they are not looking for the first sale, they are looking for the second sale. Traditional “Getting the sale” thinking is transactional in nature. It doesn’t lay the foundation for a long term relationship with your buyer.
Your strategy shouldn’t be all about the first sale. It should include what happens after that — what happens in the second sale.
In order for you to develop a strategy that includes second sale thinking, there is one thing that is critical to understand: Your buyer’s journey.
It is likely that you want to grow your email list. You may already know a few things about email marketing and perhaps “experts” have told you a number of subscribers you should be aiming towards in order to be “successful”…
If your list isn’t growing as fast as you would like or the concept of growing your list to the thousands overwhelms you, there are some myths you may have bought into that you need to recognize and let go of.
Here are five reminders to keep you grounded as you build your list and grow your business to the six and seven-figure mark.
If you haven’t found a way to translate your business online, you won’t survive what is happening right now.
Here are two clients with two different perspectives – and time for a really big reality check:
One asked me to put together a scope agreement to take their business from in-person to online and to let them know the absolute fastest way to do this.
The other client told me that they think the ship had sailed for online business because the economy is getting ready to re-open.
Have you suddenly found yourself needing to shoot or participate in some sort of video? Maybe it’s for your marketing, webinars or meetings. Either way, if you’re working from home, you may want to learn how to use video technology so you can stay connected with your customers and team members.
Even though it’s not business as usual, it’s not true that every business is falling apart. Some businesses have found ways to adapt and are thriving.
With businesses needing to hunker down and weather the economic implications of COVID-19, you may find yourself with more time on your hands than expected.
I’ve had a number of business calls with clients in the last couple of days. Some have been emergency-style calls, as we try to determine how to handle this situation we are all in.
A lot of people are feeling really overwhelmed and panicked- especially about money and business. They’re worried about taking care of their family, taking care of their employees and their customers.
We’re all feeling this way. There are some things we cannot control, but I also wanted to suggest some ideas of things you can do right now to fill your time wisely.
When was the last time you looked at your website through the eyes of a stranger? Have you fallen into the trap of crafting your copy and marketing messages to those who know, like and trust you?
Don’t do that.
Ever get so caught up looking for how you can save time, make more time and stretch the little amount of time you do have…? Welcome to the life of a seasoned entrepreneur.
In every business, there are things and tasks you do over and over again.
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