If you haven’t found a way to translate your business online, you won’t survive what is happening right now. Here are two clients with two different perspectives – and time for a really big reality check: One asked me to put together a scope agreement to take their business from in-person to online and to […]
Have you suddenly found yourself needing to shoot or participate in some sort of video? Maybe it’s for your marketing, webinars or meetings. Either way, if you’re working from home, you may want to learn how to use video technology so you can stay connected with your customers and team members. Even though it’s not business as
With businesses needing to hunker down and weather the economic implications of COVID-19, you may find yourself with more time on your hands than expected. I’ve had a number of business calls with clients in the last couple of days. Some have been emergency-style calls, as we try to determine how to handle this situation
When was the last time you looked at your website through the eyes of a stranger? Have you fallen into the trap of crafting your copy and marketing messages to those who know, like and trust you? Don’t do that. Your website is for strangers. Here’s why:
Ever get so caught up looking for how you can save time, make more time and stretch the little amount of time you do have…? Welcome to the life of a seasoned entrepreneur. In every business, there are things and tasks you do over and over again.
So, you want to build your influence, thought leadership and business? Glamorous selfies along with quotes said by other people will do absolutely nothing to help you build any of that. If you want to build real influence, show people your mind – not your selfie. Instead, show people how you think, what you think,
Have you thought about your marketing strategy lately? Let me preface with this: marketing is confusing and convoluted. The internet is busy, noisy, and the competition is greater than ever. There are more social media profiles and websites today than ever before, and there will be even more tomorrow.
There are three key problems that every entrepreneur faces when it comes to building a successful business. They may not be your usual suspects, but, guaranteed, you’ll be able to relate to at least one of these problems– if not all three. It doesn’t matter if you’re in start-up mode, out of the gate trying
Seeing business growth doesn’t just happen – it requires strategy. If you want to ease yourself into your most profitable year yet and create momentum, keep reading. At the time of this posting, we’re at the tail-end of 2019 and two months away from the next year. It’s the time of year when we round-up