Ever been a bystander to an opportunity or problem?
Last week, we were sitting outside having a glass of wine while watching the sunset over the Bay of Fundy.
10 Jun
A Simple Social Media Ad Strategy
Advertising online can be complicated, messy and expensive if you don’t have a clear social media ad strategy to guide you.
No one likes to invest money into ads without a clear understanding of the return they expect to get back. That’s why I choose to employ a simple social media ad strategy. Here, you’ll read how to stay top of mind and in front of buyers, customers and those who know, like and trust you.
This strategy is simple, and it’s effective, and it will help you leverage your valuable resources.
27 May
Practice Patience Before Pitching
It was early morning, and the first message in my LinkedIn inbox was a sales pitch from someone I hadn’t met before. I brought up the fact this person had never talked to me before pitching something I didn’t need… and they blocked me.
They called my response “rude and unnecessary”.
Read any sales book, and you’ll discover there is a natural order to the sales process. And that order includes uncovering a need before presenting a solution.
06 May
5 Email List Myths And Truths
It is likely that you want to grow your email list. You may already know a few things about email marketing and perhaps “experts” have told you a number of subscribers you should be aiming towards in order to be “successful”…
If your list isn’t growing as fast as you would like or the concept of growing your list to the thousands overwhelms you, there are some myths you may have bought into that you need to recognize and let go of.
Here are five reminders to keep you grounded as you build your list and grow your business to the six and seven-figure mark.
22 Apr
Online Or Bust
If you haven’t found a way to translate your business online, you won’t survive what is happening right now.
Here are two clients with two different perspectives – and time for a really big reality check:
One asked me to put together a scope agreement to take their business from in-person to online and to let them know the absolute fastest way to do this.
The other client told me that they think the ship had sailed for online business because the economy is getting ready to re-open.
08 Apr
Working From Home? 14 Tips To Help You Get Started On Shooting Video
Have you suddenly found yourself needing to shoot or participate in some sort of video? Maybe it’s for your marketing, webinars or meetings. Either way, if you’re working from home, you may want to learn how to use video technology so you can stay connected with your customers and team members.
Even though it’s not business as usual, it’s not true that every business is falling apart. Some businesses have found ways to adapt and are thriving.
18 Mar
9 Things You Now Have Time For Because of COVID-19
With businesses needing to hunker down and weather the economic implications of COVID-19, you may find yourself with more time on your hands than expected.
I’ve had a number of business calls with clients in the last couple of days. Some have been emergency-style calls, as we try to determine how to handle this situation we are all in.
A lot of people are feeling really overwhelmed and panicked- especially about money and business. They’re worried about taking care of their family, taking care of their employees and their customers.
We’re all feeling this way. There are some things we cannot control, but I also wanted to suggest some ideas of things you can do right now to fill your time wisely.
29 Jan
Is Your Website Built for Strangers?
When was the last time you looked at your website through the eyes of a stranger? Have you fallen into the trap of crafting your copy and marketing messages to those who know, like and trust you?
Don’t do that.
