Marketers have been telling people for years that the fastest way to build your business is to build your list. While there may be some truth to this, building a quality based list that wants to hear from you is far more valuable than a big list that hasn’t been built ethically.
One of the more popular trends in list growth is to feature someone on a podcast or webinar in exchange for cross-promotion on each other’s list. Someone will ask you to share your expertise and, in exchange, you both agree to email your list.