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Five Steps to Get More Leads and Clients with LinkedIn

This week’s blog was written by a very close connection, colleague and friend of mine, Melonie Dodaro. Her new book, LinkedIn Unlocked comes out today and I invited her to write a guest blog post for you on how to leverage the power of LinkedIn for helping and growing your customer base. Enjoy!

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5 Ways to Close the Sale on Social Media

5 Ways to Close the Sale on Social Media

One of the #1 complaints about social media is that it’s often just one big pitch-fest. It seems that everywhere you turn someone is yelling at you, “BUY MY STUFF, BUY MY STUFF”. It never ceases to amaze me that so many entrepreneurs today spend zero time building relationships and expect to be successful. It’s

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6 Steps to Better Facebook Ads

Boosted posts, ads manager, power editor; are you confused yet?! When it comes to advertising on Facebook, the options can feel endless, overwhelming and complicated. To help you create better performing Facebook ads, I have pulled together some information on what each of the ad types are and how you can get the most out

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Periscope: Shiny Object or Opportunity?

Periscope is a new social media application that allows you to broadcast real-time video from your phone. Twitter owns this application, which makes it easy for you to connect with your followers and to tweet when you are broadcasting live. In my book, Pilot to Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online

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Four Platforms to Connect with Your Audience

Building a community is key to your success. I’ve shared with you recently the benefit of connecting in-person and I’ve talked about the best methods to maximize your online efforts. Today, I want to share with you four platforms that you can use to connect with your audience and why each will help you to

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