I Said No
02 May

I Said No

By Lisa In Blog, Business, Entrepreneur, Featured, Featured /   No Comments

Marketers have been telling people for years that the fastest way to build your business is to build your list.  While there may be some truth to this, building a quality based list that wants to hear from you is far more valuable than a big list that hasn’t been built ethically.

One of the more popular trends in list growth is to feature someone on a podcast or webinar in exchange for cross-promotion on each other’s list. Someone will ask you to share your expertise and, in exchange, you both agree to email your list.  

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18 Apr

Follow Up Isn’t Chasing

By Lisa In Blog, Business, Entrepreneur, Featured, Featured, Questions /  1 5 Comments

She said, “I’m not chasing people for business.”

Translate that into, “I’m not prepared to follow up and take an active interest in the people who are potentially interested in working with me. My ego is so big that I expect customers will rain from the sky and I’ll never have to put any effort into selling and my life will be perfect.”

I hate to be the one to tell you, but this is not how you build a business.

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5 Ways to Close the Sale on Social Media
01 Dec

5 Ways to Close the Sale on Social Media

By Lisa In Articles, Blog, Featured, Featured, Marketing, Networking, Social Media /   No Comments

One of the #1 complaints about social media is that it’s often just one big pitch-fest.

It seems that everywhere you turn someone is yelling at you, “BUY MY STUFF, BUY MY STUFF”.

It never ceases to amaze me that so many entrepreneurs today spend zero time building relationships and expect to be successful. It’s as if they think that easy access to their audience means they no longer have to woo them.

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6 Steps to Better Facebook Ads
19 Aug

6 Steps to Better Facebook Ads

By Lisa In Blog, Business, Content, Fav, Featured, Featured, featured-content, Social Media /   4 Comments

Boosted posts, ads manager, power editor; are you confused yet?! When it comes to advertising on Facebook, the options can feel endless, overwhelming and complicated.

To help you create better performing Facebook ads, I have pulled together some information on what each of the ad types are and how you can get the most out of them.

Boosted Posts

Boosted posts are posts that you have published on your Facebook Page that you want to get more visibility or engagement on.

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Periscope: Shiny Object or Opportunity?
12 Aug

Periscope: Shiny Object or Opportunity?

By Lisa In Blog, Fav, Featured, Featured, featured-content, Marketing, Networking, Social Media, Video /   No Comments

Periscope is a new social media application that allows you to broadcast real-time video from your phone. Twitter owns this application, which makes it easy for you to connect with your followers and to tweet when you are broadcasting live.

In my book, Pilot to Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales, I specifically talk about the fact that you don’t need to be everywhere when it comes to social media and I really do believe that, however, I do believe Periscope is a game-changer.

Broadcasting live from your mobile device allows people to see and connect with the unedited and unfiltered you. I like this because it’s as close to speaking to an in-person audience as you can get.

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Four Platforms to Connect With your Audience
05 Aug

Four Platforms to Connect with Your Audience

By Lisa In Blog, Fav, Featured, Featured, featured-content, Social Media /   No Comments

Building a community is key to your success. I’ve shared with you recently the benefit of connecting in-person and I’ve talked about the best methods to maximize your online efforts.

Today, I want to share with you four platforms that you can use to connect with your audience and why each will help you to build relationships and, in turn, grow your business.

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5 Hidden Benefits of Group Coaching or Masterminding
23 Jul

5 Hidden Benefits of Group Coaching or Masterminding

By Lisa In Blog, Business, Entrepreneur, Featured, Featured /   1 Comment

Have you ever wondered if group coaching or a mastermind group is for you?

Chances are you have found yourself in a situation more than once where you wished you could bounce ideas off of other business owners, learn from those who have done what you want to, or find the inspiration to get unstuck and take massive action in your business.

Many business owners operate their business alone as if it were a silo and because of this, they move forward at a slower pace and fail to benefit from the experience of others.

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