I recently had a conversation with a client of mine about Social Media and what it meant to build an online platform and we got to discussing the role of a leader. It occurred to me that most of us do not think of ourselves in term of leadership when it comes to social media.
We get caught up in the day-to-day tactics, and if we are entrepreneurs, the last thing to cross our radar is that our leadership skills are out there in public view for the world to see when it comes to Social Media.
When you work for a corporation all you hear about are leadership skills. It is your leadership skills that have a direct impact on the results of the organization.
You lead people. People take inspired action. Action generates results.
In the absence of leadership most people do not do what they are really capable of. That is why so many people suffer from time management challenges — it’s really not a time management issue, it’s a self-management issue, and well that my friends is our ability to lead ourselves.
Now let’s talk about Social Media.
You have an opportunity to lead a group of people in the Social space, in your industry yet most of the time people are more concerned with the tactics of how to get it all done and have not taken the time to think about how their leadership translates through what they are doing.
When I think of those things and I ask myself, am I acting in my highest self when it comes to how I demonstrate leadership through Social Media the answer is no.
I don’t think I am the worst leader out there but I also don’t think I have been conscious enough about how I want to be perceived in that role.
This is new territory for many of us and unlike the corporate world — you are never going to be crowned “Leader” on Social Media. It is a position you have to assume, it is a skill you have to demonstrate and the measurement of success will be seen by the influence and goodwill you build through your community.
This week I want you to ask yourself two questions:
1. How do I want to be perceived as a leader when it comes to my behavior on Social Media?
2. What is one thing I can do differently to “up my game” online?
For me, owning my leadership is an important part of taking action. I know that leaders are human, they make mistakes and they can be pretty incredible human beings. I have been blessed to work with some incredible leaders in my life and I have decided to “own my role” when it comes to leadership online.
There is no application process, there is no hiring committee. Anyone can apply for the job and can do a great job of leading their audience, adding value, demonstrating integrity and walking their talk.
I am putting a stake in the ground and choosing to approach all that I do from a leadership paradigm from now on and to be honest — yes it feels a bit scary to write this down and state it so publicly. What if I mess up? What if people criticize me? What if they compare me to others?
Isn’t that what happens anytime we are about to embark on something great? Fear creeps in and tries to stop us. Well I say forget fear, let’s do it anyway. I really wanted to say something else but my new leader requires me to use nicer language 😉
Here is the official memo from me to you:
Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.