Often business owners start and then, for whatever reason (time, money, lack of clarity or belief in themselves), they stall out. They stop actively marketing and start waiting for customers to show up. Eventually, business starts to dry up instead of expand. If you find yourself feeling this way, you can start again.
If you’ve been considering how to up your game around marketing your business, this is for you.
When I was in Asheville speaking at the Medipreneur conference, I stood in front of a room full of pharmacy professionals and made a bold prediction. I predicted the Amazonageddon of pharmacy.
I predicted that one day Amazon would be responsible for consumer fulfillment of prescription drugs and painted a picture of going to your doctor, having your prescription uploaded via a mobile app, and then delivered to your home within hours. No more needing to go to your local pharmacy.
Last week, my husband and his business partner opened their taproom for the Annapolis Brewing Company. I spent pretty much Thursday through to end of day Sunday working at the taproom, serving beer, cider and wine, chatting with people and pretty much forgetting about my phone because there was so much going on.
Defining moments have the ability to completely shift and shape your future. When I think about my own personal defining moments, two different memories come to mind.
Flashback to 2006 when the idea of starting my own business and leaving my (very safe and secure) corporate job was tinkering around in my brain. My mom had just lost her husband and she was going through a terribly difficult time. She was also trying to sell her house but hadn’t had any showings in several weeks, let alone any offers.
You know you need to create content for your business. I’m going to guess you’ve fallen into the trap of treating every piece of weekly blog content like some menial task you need to cross off your to-do list so you can say it’s done.
That’s the problem.
We live in a society where a lot of women preach the gospel of women supporting women, and five seconds later they are criticizing what someone wore, or whether or not she is really a good wife, mother and/or business owner. Instead of celebrating each other’s success, some women take it personally, as though another woman’s win is a personal affront to her.
Women see other women being great and, sometimes, it makes us shrink.
When I still had my job, I used to covet moments when I could garner advice from experienced business owners about the path they took to creating their own work optional lifestyle. I was fascinated by the things they would tell me and I would hang on to their every word as I aspired to start and build my own business. There is something incredibly valuable about learning from those who have done what you aspire to do.
Two amazing things happened last summer when I was in Rhode Island.
Starbucks had gluten free breakfast sandwiches, and I came up with the idea to host a mastermind retreat in Florida at a fantastic beach house. Both of these things have come full circle with a couple powerful lessons you might be interested in around the power of asking for what you want.
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