How to Start Creating Content for Your Business


Ok, so you know that great content can help you drive traffic, increase engagement, and grow sales in your business.

What you don’t know is where or how to start.

Content is often a scary word that entrepreneurs and business owners avoid at all costs. You don’t like doing it because you don’t know what to say or how to start. It can be very overwhelming.

But it doesn’t have to be! In The Content Pilot, one of the first things you learn is that content can be broken down into two types in order to make it easier for you to create and for your audience to consume. <—Click to Tweet

Regular Content

This is what you share on a regular basis with your audience and there are four sub types of this content – blog, video, audio, and photo.

These are all pieces of content that people can view and interact with, which will make people aware of you, increase your engagement and help you gain repeat visibility (click here to learn more about the Content Funnel).

Premium Content

This is the type of content that you give away in exchange for an email address to help you build your list.

Premium Content can be an eBook, a whitepaper, a video series or a checklist/guide to help people get things done. It offers valuable information for “free” but requires that your prospective customer provide a way to connect with them on a regular basis in exchange.

Having both types of content in your business is integral to marketing your business the right way because without Regular Content, you will not build awareness and gain exposure and without Premium Content you aren’t building your list.

In part two of the Shop Talk Content Series, I talk more about this and teach you how to find out what’s working for your competition and create your own strategy:

Ready to get started creating content that will increase your sales? Check out The Content Pilot, open now!



8 thoughts on “How to Start Creating Content for Your Business”

  1. Hey Lisa,
    Great shop talk, as usual! Great homework – to go and research what your competitors are doing online and to come up with your own unique way of putting content out there.
    I’m really looking forward to the Content Pilot! Thanks for giving us a place to start with content.
    Enjoy the conference, looks amazing!

    1. Thank you Michelle! I’m very excited for the Content Pilot as well! Glad to have you in the group! 🙂

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Lisa Larter Bio Image of Lisa x400

Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.

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