Every single week, one of my clients asks me for feedback on his written blog and newsletter content.
In response to his emails, I wrote a list of 10 tips that he could use as a checklist each time he sits down to write. When I sent him my suggestions, he responded, “This is great! It would be so helpful if you had a one-pager with all your writing tips that I could refer to each week…”
A light bulb went off. We could all benefit from an easy-to-use list. And here we are.
Are you wasting your valuable resources? This week, I had a valuable conversation with a client about turkey. Stay with me on this, I promise you’ll be enlightened…
Would you ever go to the grocery store, buy the largest turkey they have, cook the turkey and all the fixings, serve yourself one plate – and then throw the rest away?
Of course not. That would be wasteful.
Have you suddenly found yourself needing to shoot or participate in some sort of video? Maybe it’s for your marketing, webinars or meetings. Either way, if you’re working from home, you may want to learn how to use video technology so you can stay connected with your customers and team members.
Even though it’s not business as usual, it’s not true that every business is falling apart. Some businesses have found ways to adapt and are thriving.
In times like these, it might feel like we’re in a business “famine” – so it’s more important than ever to look for the bright spots and good news stories.
In Chip and Dan Heath’s best-selling book written over a decade ago, Switch, How to Change When Change is Hard, they talk about looking for bright spots. And there’s one real story in the book I want to highlight:
With businesses needing to hunker down and weather the economic implications of COVID-19, you may find yourself with more time on your hands than expected.
I’ve had a number of business calls with clients in the last couple of days. Some have been emergency-style calls, as we try to determine how to handle this situation we are all in.
A lot of people are feeling really overwhelmed and panicked- especially about money and business. They’re worried about taking care of their family, taking care of their employees and their customers.
We’re all feeling this way. There are some things we cannot control, but I also wanted to suggest some ideas of things you can do right now to fill your time wisely.
A few weeks ago, we tackled how to ditch pesky repetitive tasks – you know the task I’m talking of: it’s mundane and tedious. You either need to trim and tweak it, transfer it or trash it entirely.
Listen, anything repeatable can be automated. But, while some repetitive tasks should be systematized to save you time, others should be embraced. Why? Because they are your differentiators.
When was the last time you looked at your website through the eyes of a stranger? Have you fallen into the trap of crafting your copy and marketing messages to those who know, like and trust you?
Don’t do that.
Entrepreneurs quickly realize that one of your biggest ways to measure the ROI of an investment isn’t the price of the product or service – it’s how much time you get back.
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