Have you thought about your marketing strategy lately? Let me preface with this: marketing is confusing and convoluted. The internet is busy, noisy, and the competition is greater than ever. There are more social media profiles and websites today than ever before, and there will be even more tomorrow.
Seeing business growth doesn’t just happen – it requires strategy. If you want to ease yourself into your most profitable year yet and create momentum, keep reading.
At the time of this posting, we’re at the tail-end of 2019 and two months away from the next year. It’s the time of year when we round-up our gains and losses and start thinking and prepping about what’s ahead.
Now, my mentor, Alan Weiss, says, “The only place you coast is downhill”.
If you’ve got big goals for your next business year, there’s no coasting allowed.
He threw his arms up in the air and said, “No! That’s not why I did it! I didn’t do it for the money!”
We were getting ready to disembark very early from our cruise ship on the last day – when we discovered there was a problem with the bridge. There was a small group of people waiting and the crew told us it might take a few minutes to fix.
So, my husband went off in search of coffee for us while we waited. Of course, two minutes after my husband left, they fixed the problem.
Do you know what your business model is? More specifically: can you tell me exactly how many customers you need and what products they need to buy in order to reach your business profit goals?
One of the biggest mistakes I see business owners making is melding too many business models into one.
You may have fallen into the trap of focusing on lead generation when what you really need to focus on is your ability in converting leads into paying, happy and satisfied clients.
Too many people are afraid of being “salesy” – and their lack of sales knowledge gets in the way of actually selling and generating any profit.
People who do this are fearful of being too pushy. They lack a formula for selling and they likely fall into the trap of telling instead of selling.
The biggest challenge most business owners have isn’t the quality of product or service they offer, it’s that they don’t know how to get clients.
If your business exists to serve a client by offering a product or service, how do you find those “clients” to actually serve?
Let’s start this conversation about the process of getting clients from attraction to conversion.
I’ve noticed a ton of questions in the social media space lately around pricing strategy and how to reach six-figures in sales and/or profits.
If I’m speaking to you, you’re the entrepreneur who’s been in the game for a while. You’re not here to cruise, you’re ready to hit the ground running – and make more money.
…But you may not be sure how to price your products and services.
If business was easy, everyone would own one and we would all be millionaires.
According to the Wall Street Journal, only one out of every 20 households in the United States has more than 1M dollars in investable assets.
And, the Millionaire Next door, when featured in the New York Times said, “self-employed people make up less than 20 percent of the workers in America but account for two-thirds of the millionaires.”
Why am I telling you this?