We think of social media as a way to connect with our friends, loved ones, and community. But it doesn’t always feel that way, does it?
One of the #1 complaints about social media is that it’s often just one big pitch-fest.
It seems that everywhere you turn someone is yelling at you, “BUY MY STUFF, BUY MY STUFF”.
It never ceases to amaze me that so many entrepreneurs today spend zero time building relationships and expect to be successful. It’s as if they think that easy access to their audience means they no longer have to woo them.
Creating a social media content management plan can help you get your message heard. By deciding in advance how you will use social media and what kinds of content you will share, you can ensure that your marketing efforts will help your business grow.
To help you get started, here are 6 Easy Steps to Create Your Own Content Management Plan…
If business was easy, everyone would own one and we would all be millionaires.
According to the Wall Street Journal, only one out of every 20 households in the United States has more than 1M dollars in investable assets.
And, the Millionaire Next door, when featured in the New York Times said, “self-employed people make up less than 20 percent of the workers in America but account for two-thirds of the millionaires.”
Why am I telling you this?
Alright, let’s talk a little bit about trading hours for dollars.
When did trading hours for dollars all of a sudden become so taboo? It’s like people think that working one on one with your customers is a bad thing. “Oh my God! I’m doing too many hours for dollars!”
Can you imagine if every single hairdresser on the planet decided to move to a leverage model and the only way that you could get your hair done is if you took their online program and learned how to cut your own hair?
You’ll never, ever, ever eliminate hours for dollars.
Navigating relationships in business is never easy, especially when you reach a point where you have outgrown a relationship with someone.
When this happens, it feels awkward and uncomfortable and often, it’s much easier to just stick your head in the sand and pretend it’s not happening.
When you start to attain higher levels of success in your business, and you start to expand your ideas around what works for you, some of the people you originally worked with may no longer fit your model.
It feels hard to portray yourself as a confident person when you don’t feel confident. This is especially true when you start a business and you really want to attract customers.
When you don’t feel super confident, because you don’t have a lot of experience, it can become a barrier to getting started. Your lack of confidence becomes a self-fulfilling prophecy. You don’t feel confident because you don’t have experience so you avoid situations because you are afraid that people will sense your lack of confidence. Ultimately, you are afraid that if you try you might fail, and the only thing worse than failure is failing in front of someone you want to impress.
When I first started marketing online, I remember wanting to know the business of the business. What that meant to me was, what resources do people use to make it all work. Being a Canadian business that serves clients all over the world, sometimes it is not as simple to find the right resources as one might think.
Since 2010, I have tried a lot of different resources to figure out what works best. Some of these resources have stuck and some not so much. I am going to share those that have with you below.
Quick note – If you click on any of the links in this article, there may be an affiliate link associated with it. That means if you click on my link and decide to buy, the service provider may pay me a commission for referring you.