Social Media: Friend or Foe?
We think of social media as a way to connect with our friends, loved ones, and community. But it doesn’t always feel that way, does it?
Articles
5 Ways to Close the Sale on Social Media
One of the #1 complaints about social media is that it’s often just one big pitch-fest. It seems that everywhere you turn someone is yelling at you, “BUY MY STUFF, BUY MY STUFF”. It never ceases to amaze me that so many entrepreneurs today spend zero time building relationships and expect to be successful. It’s …
How to Create a Content Management Plan in 6 Easy Steps
Creating a social media content management plan can help you get your message heard. By deciding in advance how you will use social media and what kinds of content you will share, you can ensure that your marketing efforts will help your business grow. To help you get started, here are 6 Easy Steps to …
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How to Keep Going In Business Even When It’s Hard
If business was easy, everyone would own one and we would all be millionaires. According to the Wall Street Journal, only one out of every 20 households in the United States has more than 1M dollars in investable assets. And, the Millionaire Next door, when featured in the New York Times said, “self-employed people make …
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Why You Need to Consider Hours for Dollars as Part of Your Strategy
Alright, let’s talk a little bit about trading hours for dollars. When did trading hours for dollars all of a sudden become so taboo? It’s like people think that working one on one with your customers is a bad thing. “Oh my God! I’m doing too many hours for dollars!” Can you imagine if every …
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How to Handle a Business Break Up
Navigating relationships in business is never easy, especially when you reach a point where you have outgrown a relationship with someone.
When this happens, it feels awkward and uncomfortable and often, it’s much easier to just stick your head in the sand and pretend it’s not happening.
When you start to attain higher levels of success in your business, and you start to expand your ideas around what works for you, some of the people you originally worked with may no longer fit your model.
This could be employees, sub-contractors, referral partners, and even clients.
When you fail to communicate honestly with these people, it starts to feel like you are carrying around a heavy weight in your business.
It Takes Confidence to Build Confidence
It feels hard to portray yourself as a confident person when you don’t feel confident. This is especially true when you start a business and you really want to attract customers. When you don’t feel super confident, because you don’t have a lot of experience, it can become a barrier to getting started. Your lack …
Power Your Online Business
When I first started marketing online, I remember wanting to know the business of the business. What that meant to me was, what resources do people use to make it all work. Being a Canadian business that serves clients all over the world, sometimes it is not as simple to find the right resources as …
7 Critical Things You MUST Know About Your Business
I recall when I was working for a start-up telecommunications company leading a retail team. We didn’t have any reporting setup in order to see what was happening in the business and my boss gave the task of setting this up to me. She said… “We need reporting on ALL of this!” The moment is clear in …
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Three Facebook Hacks You Might Not Know About
You may not have noticed, but Facebook has added three new features in recent months that can help you manage time and relationships in your business. Those features are Search, Save, and Stop. Let’s start with Search and Save. How can they help you in your business? Because, business is about people. Therefore your ability …