Do you remember what it was like to shoot video in 2008…?
I desperately wanted a flip cam. I saw Gary Vaynerchuk, this wine guy, using a flip cam to shoot videos daily. And I aspired to be able to do the same thing. My girlfriend, Laura, agreed to get me one while she was going to the United States on a quick trip.
The thought of shooting video and putting a message out on the Internet was thrilling. Exciting, even.
Are you wasting your valuable resources? This week, I had a valuable conversation with a client about turkey. Stay with me on this, I promise you’ll be enlightened…
Would you ever go to the grocery store, buy the largest turkey they have, cook the turkey and all the fixings, serve yourself one plate – and then throw the rest away?
Of course not. That would be wasteful.
Are you the kind of person who waits around for the perfect time to get things done?
Recently, I sat in an airport, two hours before a flight to Florida, and decided to haul out my laptop and get some work done. I was already waiting at the gate for them to call for pre-boarding, typing away at one of those high top tables.
During my Roadmap Workshop, we cover all kinds of different topics. One really important one that we discuss is about rapid content creation.
This week, I’ve got clients visiting me here in Nova Scotia and I’m prepping for next week’s Roadmap Workshop in Ottawa, which means, I’m a wee bit short on time when it comes to creating a brand new blog post.
That means I’ve got to make a decision: I can buy into the “I’m too busy to do this” mentality or I can do something else.
I recently spoke at Alan Weiss’ Million Dollar Consulting Convention and Sales Expert, Colleen Francis was also one of the speakers. Colleen shared some vital and eye-opening stats on the percentage of buyers who make purchasing decisions before they ever have a conversation with you.
Last week, Kylie on my team asked me for blog content one week before our annual big event. I typed up a reply to her to say, “let’s skip next week” and then I had a moment.
You know you need to create content for your business. I’m going to guess you’ve fallen into the trap of treating every piece of weekly blog content like some menial task you need to cross off your to-do list so you can say it’s done.
That’s the problem.
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