Do you plan and prioritize your marketing? Do you feel like you’re in control of it? Or, do you feel like you’re throwing spaghetti at the wall and hoping something will stick?
The most effective marketers have something in common. They use a system or a process for how they market and they follow a set of core values. Let me explain how this works.
Last week, I had a conversation with Mark Schaefer for our Thought Readers community about marketing. Mark wrote the book Marketing Rebellion, for which the tagline is “the most human company wins.”
Our entire discussion, which will be released on my new podcast, was around ways to create more human impressions instead of tricks and clicks. It centred on how to treat people well and avoid marketing gimmicks that none of us like.
One thing Mark said that really stood out for me was, “I won’t let you down.”
He said this about his commitment to blogging every week. He approaches his weekly blog as a way to teach, serve and help others. His enthusiasm for doing this was so apparent that I felt like someone had smacked me.
Do you remember what it was like to shoot video in 2008…?
I desperately wanted a flip cam. I saw Gary Vaynerchuk, this wine guy, using a flip cam to shoot videos daily. And, I aspired to be able to do the same thing. My girlfriend, Laura, agreed to get me one while she was going to the United States on a quick trip.
The thought of shooting video and putting a message out on the Internet was thrilling. Exciting, even.
Every single week, one of my clients asks me for feedback on his written blog and newsletter content.
In response to his emails, I wrote a list of 10 tips that he could use as a checklist each time he sits down to write. When I sent him my suggestions, he responded, “This is great! It would be so helpful if you had a one-pager with all your writing tips that I could refer to each week…”
A light bulb went off. We could all benefit from an easy-to-use list. And here we are.
Are you wasting your valuable resources? This week, I had a valuable conversation with a client about turkey. Stay with me on this, I promise you’ll be enlightened…
Would you ever go to the grocery store, buy the largest turkey they have, cook the turkey and all the fixings, serve yourself one plate – and then throw the rest away?
Of course not. That would be wasteful.
Are you the kind of person who waits around for the perfect time to get things done?
Recently, I sat in an airport, two hours before a flight to Florida, and decided to haul out my laptop and get some work done. I was already waiting at the gate for them to call for pre-boarding, typing away at one of those high top tables.
During my Roadmap Workshop, we cover all kinds of different topics. One really important one that we discuss is about rapid content creation.
This week, I’ve got clients visiting me here in Nova Scotia and I’m prepping for next week’s Roadmap Workshop in Ottawa, which means, I’m a wee bit short on time when it comes to creating a brand new blog post.
That means I’ve got to make a decision: I can buy into the “I’m too busy to do this” mentality or I can do something else.
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