The goal of social media is to accelerate your visibility so that more people know, like, and trust your business, your brand, and you as a person. The problem today is too many marketers are doing the exact opposite. You are diluting your visibility instead of amplifying it.
Recently a consultant who I advise asked me if she should start a Podcast. My response (which is the usual response to everything) was…
It’s so much more than blog block…
Every so often, I sit down and my computer and fail to find a topic to write about. The ideas seem to slow down to a screeching halt and I’m left trying to cobble something together that is of value for you.
Annually, I take a look back at all of the books I’ve bought and read and distil it down to my top picks. This past year there were 9 great reads that I’d highly recommend you take a look at.
Reading is one of the best ways to expand your knowledge and challenge your way of thinking. It’s a daily practice of mine to read something every day.
When you are planning your marketing for 2017, remember to utilize all of your assets! Your content is an asset.
Content is how you establish credibility and provide value for your community. It’s important to look back on what your audience responds to. By understanding what they liked or didn’t like, you know what to focus on in the future.
How much thought did you put into choosing your channel when you dove into the social media scene?
I’ve been thinking about all the social media noise, and all the different places that you can go to use social media like Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, WhatsApp, YouTube, Periscope, Meerkat, and Facebook Live. Or you can blog, or write for the Huffington Post, Medium, Entrepreneur.com, BusinessInsider.com, Tumblr…you name it!
There are so many different ways to market your content, it raises the question…
How do you go about choosing your channel?
There are plenty of things about social media to be mystified about, but hashtags are not one of those things.
They might make you crazy, and you might not get what all the fuss is about, but they can make a world of difference to you on some social networks. They can open up new connections for you, or group together existing conversations, or get your content out in front of more people.
So, what the heck is a hashtag and how can you use it in your business? Let’s find out…
Do you ever get stuck because things are just not perfect enough? Perfectionism is a roadblock that some people wear like a badge of honor and that’s what we’re tackling in this edition of Shop Talk.
We’ve all heard it – and may have said it…
“I’ve got such high standards, it’s got to be perfect before I do it.”
Do you know who says that? The people who end up finishing last. And do you know why?
Why Free is Too Expensive 19 Apr , 2017
Shop Talk – Get Your Gravatar On! 27 Aug , 2012
How To Use YouTube Live Events 18 Nov , 2014
