Last week, I had a conversation with Mark Schaefer for our Thought Readers community about marketing. Mark wrote the book Marketing Rebellion, for which the tagline is “the most human company wins.”
Our entire discussion, which will be released on my new podcast, was around ways to create more human impressions instead of tricks and clicks. It centred on how to treat people well and avoid marketing gimmicks that none of us like.
One thing Mark said that really stood out for me was, “I won’t let you down.”
He said this about his commitment to blogging every week. He approaches his weekly blog as a way to teach, serve and help others. His enthusiasm for doing this was so apparent that I felt like someone had smacked me.
