Ask Lisa: I’m having a hard time differentiating how/when to use my Page to be effective

Q: I’m having a hard time differentiating how/when to use my Page to be effective. In my simplest definition, is this correct?: PAGE is only a reflection and description of my business practices. I, as the administrator am listed and I engage in the interaction. However it is separate and distinct from ME the person, on the Profile. Please help!

A: Your Page is a public presence within Facebook that is run by you.  Think of Facebook as a lake and think of your friends as the rock you throw into the lake.  The bigger the rock, the bigger the ripple you will make in the water.

When you create a Page and you are sharing it with your friends, the ripple is affected by all the people you know and it expands based on the people they know. Lisa Larter - Ask Lisa

If you tell ten people about your Page, and each of them has ten friends, your reach is now 100 people.  When the ten people you know like your Page, it shows up in their news feed.  Now the other 100 people they know see that they like and or commented on your Page.

Often people will then click on the Page their friend has just liked or commented on and now the ripple in the water goes out even further because those people have friends too.

Your Page can be liked by anyone. Your Profile can only accept 5000 friend requests.

It is this Profile (you the human) who manages the interaction with those people on your Page.

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Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.

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