One of the #1 complaints about social media is that it’s often just one big pitch-fest.
It seems that everywhere you turn someone is yelling at you, “BUY MY STUFF, BUY MY STUFF”.
It never ceases to amaze me that so many entrepreneurs today spend zero time building relationships and expect to be successful. It’s as if they think that easy access to their audience means they no longer have to woo them.#SocialMedia is a great sales tool when used correctly. Just slow down and remember the 'social' part. Click To Tweet
Most people follow you because they already have an interest in you, your service, your product or your company. Get to know them a bit and build a relationship with them before you rush in.
Here are 5 Ways to Close the Sale on Social Media:
- Listen – This is the most important part of communication. No one wants to hear another person talk about themselves all the time. Take the time to listen or read what your followers are saying and use that to get to know them better.
- Ask Questions – When you show an interest in someone else it will always lead to a good relationship with them. Ask about their likes and dislikes, learn more about what they are looking for, and use that to your advantage.
- Ask “How Can I Help?” – No matter how cliché it sounds, you will always attract more bees with honey. Pay attention to the needs of the people in your social circle and figure out how you can help them. If it is something related to your business, politely offer your service by telling them exactly why you feel you are the right fit. Doing this will show that you have been paying attention and you know exactly what issues they are dealing with.
- Make Connections – If the issue they are facing is not something that you are qualified to help with, look at the others in your circle. Is there someone that you could put this person in contact with that can help them? Introduce the two and watch your brownie points skyrocket! Through this one simple act, you have shown that you were paying attention to both contacts, are not involved in social media just for what it can do for you, are a resourceful person to whom they can turn without fear of being just another sale, and are a respectful and reputable business person.
- Use & Share Your Resources Wisely – Don’t bombard them with sales pitches. Give your audience samples (good ones!) of your product or service so that they become familiar with what you do, how you do it, and, most importantly, what’s in it for them. Give away an ebook, a free white paper, a sample training program or host a free teleconference or webinar to begin building a relationship and fostering the sense of trust that turns lurkers into buyers.
If you follow these simple steps, the close will come on its own. You will find that people trust you and are more confident in your ability to help them and others in their own circle of friends. No more fumbling, stumbling and rushing to the close.
Communicate and banish those pushy sales tactics from your business strategy forever!
Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.