Why Investing in Your Knowledge is the Best Asset in Your Business

iStock_000002330223XSmallSomething you may not know about me is that I am a high school drop out.

It goes like this. In 1998 I moved in with my dad to finish my last year of high school.

Teenage girls who did not grow up with their fathers should not be allowed to move in with them at a time in their life when they are seeking their own independence. It was a recipe for disaster and, to make a long story short – I quit school.

Quitting school was an impulsive decision. Not a well thought out one, and not one that I would advocate for everyone.

I will however say that there are many paths to knowledge.

In your business the one asset that differentiates you from everyone else who does what you do is your knowledge and experience. <—Click to Tweet

When you invest in your learning you have the ability to strengthen your skills, improve your self confidence and enhance the service and value you offer to others.

Here are some ways you can invest in learning:

  1. Read every day. Reading books is a great way to learn. Read with a highlighter and a pen, take notes, make lists and do the work. If you apply what you learn from reading you will always be ahead of your competition because most people never make time to read.
  2. Teach others what you learn. When you learn something new, the best way to solidify your own learning and increase your confidence level is to teach someone else. Don’t keep it all to yourself, share the knowledge because it will help you to retain the information by passing it on.
  3. Do group courses or training programs because as humans we are social beings and learning in a group setting is a great way to stay engaged and build relationships with like minded people. When I started the Pilot Project (which starts in January again btw) I created an affordable group training program for business owners because I wanted to build synergy and momentum that would help people stay engaged in the learning process. When you are part of a dynamic group of people who are all learning at the same time, and there is an accountability mechanism built it, you will be amazed at what you can do.
  4. Work with a coach who will stretch you outside of your comfort zone. This is a tough one though because there are so many “coaches” out there to chose from. Some certified, some not, some with great experience, others not so much and as a business owner finding the right person to work with you is challenging. My advice is find someone who has done what you aspire to do and learn from them.

When you do these four things over and over again you are investing in your knowledge. And, when you invest in your knowledge you build confidence and credibility as a business owner. When you increase your knowledge level, your judgement also improves because judgement is really your brain tapping into everything you know to help you make sound decisions.

If you want the next year to be one of your best yet, focus on your development. Figure out ways to invest in your knowledge because no one can ever take that away from you.

Now tell me in the comments below, what are you going to do next to invest in you?

You can start by joining me for a free webinar coming up on December 4th at 12:30pm Eastern time: How to Stay Passionate in Your Business When Things Aren’t Going the Way You Want Them To. Click here for more information —> https://lisalarter.com/how-to-stay-passionate-about-your-business/


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Lisa Larter Bio Image of Lisa x400

Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.

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