Seth Godin talks a lot about the smallest viable market in his newest book This is Marketing, which we are reading and discussing in Thought Readers.
He spends a lot of time focusing on the long tail, the niche market, and the smallest viable community you can serve in your business opposed to trying to serve everyone.
While reading, the question that came up for me was this: what’s the definition of viable?
It’s super important that you know who your customer is, otherwise, you’ll constantly be fighting battles like the one I’m about to share with you.
We’re doing renovations to our kitchen in our home in Florida. I posted our old dishwasher on Facebook Marketplace for $50 last month. It was a General Electric dishwasher, stainless steel, in great condition, and in full working order. Within moments of posting it on marketplace, my inbox was flooded with interested people.
Her name is Jas. She walked up to me at lunch and said, “This is the best one yet. I am loving MMMEvent this year.”
I looked at her in shock because the story I was telling myself was very different.
The New Year is on the horizon, it’s time to say goodbye to this year and hello to your future. There is always LOTS of excitement and motivation in the air as one year completes and another year begins. It’s a time for you to spend some time looking at your past year and dreaming of what the new one will bring.
The following is a list of tips for you to review the year past and the year ahead in both your personal life and in your business. These 21 tips are crucial for you to follow if you want to set yourself up for a crazy successful, happy and profitable year.
A few years back, I wasted almost an entire year of business growth on a project to create passive income. Let me explain…
I hired a coach for a healthy five figure sum and told him I wanted to create some passive income. At the time, I had a bunch of ebooks, and a few online programs that most certainly should be making me rich while I slept. This guy knew how to do this, he was smart, came with raving endorsements and all in all was a great coach and mentor.
Before you join that coaching program you’ve been pining over, you may want to consider whether or not it is the right time and/or person for you to do the work with. Hiring a good coach can make a significant impact on your business – especially when you are ready and the coach is a good fit for you and your business.
Before deciding, we need to be cautious of the micro-celebrity movement that surrounds a number of savvy coaches in the marketing space. These people become public figures that are celebrated on social media for their presence, reach and marketing abilities. From all appearances, they seem to have the perfect life, hang with all the right people, and – to someone who is experiencing problems in their business – they could seem like the perfect solution.
But hold on…
You might think you are ready to work with a coach but how do you know for sure?
Recently, I had two interesting interactions related to the business coaching services I offer. One was someone who reached out to me because they were stuck and were looking for guidance on how to get unstuck and get their business off the ground. Another was someone with an out-dated business model looking for a way to turn the tides and increase revenues.
They had two very different reactions to coaching.
How many times have you launched something, only to have little to no success with it? All too often, we put the cart before the horse and we find ourselves feeling frustrated, disappointed and angry about the way our launch went.
So, what should you do before you launch?
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