Before you join that coaching program you’ve been pining over, you may want to consider whether or not it is the right time and/or person for you to do the work with. Hiring a good coach can make a significant impact on your business – especially when you are ready and the coach is a good fit for you and your business.
Before deciding, we need to be cautious of the micro-celebrity movement that surrounds a number of savvy coaches in the marketing space. These people become public figures that are celebrated on social media for their presence, reach and marketing abilities. From all appearances, they seem to have the perfect life, hang with all the right people, and – to someone who is experiencing problems in their business – they could seem like the perfect solution.
But hold on…