Real repurposing means finding a new way to use something old. Repurposing is the process by which an object with a one-use value is transformed or redeployed as an object with an alternative-use value, according to Wikipedia.
Ever wondered if you can double your profit in just one year? Last year, one book inspired me so much that I doubled my profit margins and grew my business by almost 50%.
Another book completely changed how I think about my client’s journey within our business, how we serve each client and how we retain their business in the long-run. The changes we implemented because of this one book resulted in dramatically more referrals this past year than ever before.
A little while back, somebody within a Facebook community I am part of shared a situation about the financial struggles they were having in their business and was seeking guidance.
I was immediately struck by the number of women that responded to this post stating; “You have a money-mindset issue.”
One of the hardest decisions business owners make is knowing when to hire help; the second is knowing when to let the wrong help go.
Most businesses start out with you, the business owner, doing everything. If you’re good at what you do and your marketing efforts are successful, eventually you will need to add some type of a support system so you can focus on the most important activities that only you can do.
When I still had my job, I used to covet moments when I could garner advice from experienced business owners about the path they took to creating their own work optional lifestyle. I was fascinated by the things they would tell me and I would hang on to their every word as I aspired to start and build my own business. There is something incredibly valuable about learning from those who have done what you aspire to do.
Gary Vaynerchuk has been quoted saying “Content is King and Queen.” Yet, the vast majority of people who are struggling in their business, don’t actually have a cash flow or a lead generation problem. They have a marketing problem. That marketing problem is directly linked to creating content.
In today’s world, your content is your marketing. It is how people find you, get to know you and make decisions about doing business with you.
Chances are you feel overwhelmed with the amount of stuff you need to do each day.
There may be times when you feel like you’ll never be able to progress further than you are right now because there is too much on your plate. Too many tasks, obligations, and distractions.
Picture this: The web company you’ve worked with for the last five years has suddenly gone out of business. You’ve called and emailed them repeatedly and you are unable to get a response. You desperately need to log into your website but your username and password don’t seem to be working. Frantically, you’re trying to find someone else to help you only to discover that you don’t even own your own website.
That’s right, your domain and hosting are all owned by the web company you hired and your hands are tied.