When I still had my job, I used to covet moments when I could garner advice from experienced business owners about the path they took to creating their own work optional lifestyle. I was fascinated by the things they would tell me and I would hang on to their every word as I aspired to start and build my own business. There is something incredibly valuable about learning from those who have done what you aspire to do.
Gary Vaynerchuk has been quoted saying “Content is King and Queen.” Yet, the vast majority of people who are struggling in their business, don’t actually have a cash flow or a lead generation problem. They have a marketing problem. That marketing problem is directly linked to creating content.
In today’s world, your content is your marketing. It is how people find you, get to know you and make decisions about doing business with you.
Chances are you feel overwhelmed with the amount of stuff you need to do each day.
There may be times when you feel like you’ll never be able to progress further than you are right now because there is too much on your plate. Too many tasks, obligations, and distractions.
Picture this: The web company you’ve worked with for the last five years has suddenly gone out of business. You’ve called and emailed them repeatedly and you are unable to get a response. You desperately need to log into your website but your username and password don’t seem to be working. Frantically, you’re trying to find someone else to help you only to discover that you don’t even own your own website.
That’s right, your domain and hosting are all owned by the web company you hired and your hands are tied.
Have you heard they saying, “You can do anything, but not everything”? Well, with the seemingly never-ending to-do list, that little statement is very true in the entrepreneurial world.
You’re a smart, capable, able and willing business owner who can achieve anything you put your mind to. Where people often get discouraged is when they try to do TOO much, and they end up not doing a great job at any of it.
This is a particularly tough topic for women – how do you get clarity in your business and your life. Women seem to find it difficult to figure out what we want in life, and then muster up the courage to do it.
I wish it was as simple as telling you to follow a straight line and it will lead you right where you want to go. But I can’t.
The truth is, it is hard to get clarity.
Have you ever wanted to be able to reach out and connect with people from the comfort of your home or office but weren’t sure where to start?
This blog post will change everything for you. I am going to share step-by-step how we took a planning workshop live to the web and had a fantastic experience using YouTube Live Events.
Creating great content is just the beginning of this system. It’s easy enough to create content once you have a plan but how is anyone going to know how to find it?!
By using online tools like Social Networks and Email marketing, you create awareness, repeat visibility and engagement. Letting your existing audience know when you’ve added something new drives traffic to your site and, if you’re using what you learned in The Content Pilot to create stellar content, they will be sharing and forwarding what you send them which will bring in new people to your list.
Want to know how often to share? Check out part four of the Shop Talk Content Series below to find out and learn how to “design” your own success:
Want to learn more about creating a freebie that will grow your list and increase your sales? The Content Pilot is open now!