When you run your own business you are going to make mistakes in your content. Guaranteed.
And yes, I’ve made lots of them along the way and every time something happens, the first thing I look at is intent.
If your intent was good, then you need for forgive yourself and look at what lesson there is for you to learn. Once you figure out the lesson, fix whatever system is broken to try and minimize – not eliminate – errors.
Why do I say minimize versus eliminate? Because you will never be perfect so it is time to stop trying.
If you make a mistake and learn from it, chances are the mistake won’t happen again but don’t let that one thing be all you focus on.
Pick yourself up, create a new process to try and prevent the same mistake from happening again and get back at it.
No one else is sitting at home reading email thinking, “OMG Lisa sent me an email last week that said ‘Dear Contact Name’, she must be having problems in her business, and I can’t believe she would do that. It’s just terrible!!”
And if they are, well, let’s just say that I’m not the one with the problem, because there are far more important things to worry about.
So, today I am laying all my cards on the table. I’m going to share with you my dirty little secret – All the awful, horrid, really bad mistakes I have made when it comes to my content, because someday, you may make these same mistakes and I want you to know that you are not alone.
Here are 9 Content Mistakes I’ve Made That You Will Likely Make too:
- Reply all when you meant to just reply to the person
- Reply to a BCC email when you weren’t supposed to
- Send your email out to “Dear Contact Name”!
- Accidentally trigger an email you didn’t mean to and sent to your entire list
- Send an email with a broken link
- Tweet a direct message as a reply
- Reply to a tweet from the wrong account
- Spelling mistakes – nuff said especially when it’s words like favor and favour!
- Email your do not mail list by mistake (yes, I did that once at Parlez Wireless)
These are nine simple mistakes that happen that people get really fired up about and, while I agree they are important and paying attention to the details is critical to the success of your business, they aren’t the end of the world.
What you need to ask yourself is: “Is this the norm or the exception?”
If every time you do something it is riddled with mistakes, you have a problem. But, if you are making the occasional mistake, don’t be so hard on yourself. Learn from it and move on.
Time to share! What mistake have you made recently that you need to laugh about? Tell me in the comments below!
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