It happens in shops all across North America and even around the world. You see it so often that it seems as if ignoring customers has become the new way to provide customer service.
That’s NOT the case!
Think about the last time you went into a clothing or shoe store. What was your experience like?
- Did someone greet you warmly, welcome you to the shop and ask if they could help you?
- Did they offer to take any items you were carrying around the store to the front for you so you wouldn’t have to lug them around the store?
- Did they let you know what was on sale or what was new?
Now, think about your business. What kind of service are you giving your customers?
Whether online or in a retail setting, customer service means everything. It is more than just a polite smile or “how are you?”
Customer service is as much a part of your brand as your logo. It is what creates a perception of your business in the mind of your customer. If you aren’t doing as well in your business as you’d like, it’s time to take a closer look at how you and your team represent your business. Are you causing customers to walk instead of buy?
This week’s Shop Talk has a great example and some tips for you.
And don’t think that service only matters in a bricks and mortar store! For more info on meeting your customers’ service expectations online get started with 5 Ways to Make Money Online for free today!
So, what about you? Will poor service cause you to walk and not buy? Let me know in the comments!
Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.