Stop Wasting Your Valuable Resources

Are you wasting your valuable resources? In the spirit of Thanksgiving today, I wanted to share an eye-opening conversation I had with a client about turkey. Stay with me on this, I promise you’ll be enlightened…

Would you ever go to the grocery store, buy the largest turkey they have, cook the turkey and all the fixings, serve yourself one plate—and then throw the rest away?

Of course not. That would be wasteful.

You’re not only throwing away perfectly fine, delicious food, but you’re throwing out all of the time, energy, and effort that went into cooking that feast in the first place. That’s essentially what you do when you create an amazing video and share it once, write a stellar blog and forget about it, or create an online program and sell it one time. You’re throwing away the leftovers. And leftovers (if you like turkey) are often better than the main dish. How else would you create the ultimate turkey sandwich?

You’re taking all of the same ingredients and creating something different and new. From your great blog post can come social media posts or even a podcast episode. If you record video and audio from that podcast, the possibilities of cutting that footage into short-form video content are almost endless.

The goal is not always to create new stuff. The goal is to get what you already have in front of as many new people as possible.

In an effort to practice what I teach, I want to share 3 blogs I previously created that are still incredibly valuable to you.

Stop wasting your leftovers.

1. Lessons Learned

Read this if you find yourself wondering what content to create and for what purpose on each social media platform. This blog helps you narrow down your content pillars, so you can create categories that make generating content easier.

2. The Art Of Content Repurposing

For a step-by-step guide and some ideas on how to re-purpose your content in different ways, read this. What you put out there is valuable, and you should be creating a content plan to serve your clients and audience well.

3. Content Marketing Hacks for When You Feel Stuck

Ever feel like you don’t know what to say when creating content? Read this blog. In it, you’ll learn nine places to look for inspiration.

Which resource was most helpful to you today?