Our entire discussion, which will be released on my new podcast, was around ways to create more human impressions instead of tricks and clicks. It centred on how to treat people well and avoid marketing gimmicks that none of us like.
One thing Mark said that really stood out for me was, “I won’t let you down.”
He said this about his commitment to blogging every week. He approaches his weekly blog as a way to teach, serve and help others. His enthusiasm for doing this was so apparent that I felt like someone had smacked me.
I’ve been blogging for over a decade now, and sometimes, I feel like I’ve run out of good things to say. My conversation with Mark renewed my enthusiasm for creating value and earning the right to be listened to by being both excellent and consistent.
How to Create Consistent Content that’s Excellent
Have you ever sat down at the keyboard and felt like you had nothing to say? Maybe you looked at the blank screen and didn’t even know where to start.Have you ever sat down at the keyboard and felt like you had nothing to say? Maybe you looked at the blank screen and didn't even know where to start. Try these 5 tips for creating consistent #content that's excellent: Click To Tweet
Have you told yourself that no one reads what you write and it doesn’t matter if you skip a week (or two or three)? I have been there, and these are a few things I’ve learned that can help you re-commit to consistent creation:
1. Capture the idea the minute it strikes
Prolific creators are always looking for the lesson, story or metaphor that they can share with someone else. They take notes when an idea hits – they dance with the Idea Fairy and bring that idea to life the very moment inspiration strikes. They don’t wait until a scheduled block of time arrives for writing – they are writing notes, snippets and ideas that they can further develop all the time.
2. Pay attention to questions
Fine-tune your mind to pay attention to, and document the questions people ask you on a regular basis. Chances are, you hear the same questions repeatedly and you’re missing an opportunity to write about them. There may even be questions no one has asked you before. When you hear a new question, write it down, too. Questions are powerful content creation springboards. After all, it’s natural for people to type their questions into Google to seek out the answer. Why not make your content serve that purpose?
3. Tell stories
Kindra Hall wrote the book Stories That Stick, it’s a powerful book about storytelling and how to incorporate stories into your marketing, messaging and the content you create. When you tell stories, people want to hear more. Be sure to capture humorous and helpful stories in your list of ideas for content creation, too.
4. Be of service
Do you like to teach? I do, and when I shift my mind from “blog creation” to teaching someone how to do or think about something, suddenly it becomes a lot easier for me to create. Ask yourself what the most important thing someone new to your world needs to learn is. Write about those things and teach people through the content you create.Ask yourself what the most important thing someone new to your world needs to learn is and write about those things to teach people through the #content you #create. Read all 5 tips for creating consistent content that's excellent: Click To Tweet
5. Hire help
If you are depending on yourself to write, edit, publish and mail, you might feel overwhelmed when it comes to getting it all done. Instead, create a system where someone else helps you with the heavy-lifting to make it easier for you to create. If you get too caught up in the mechanics of all the steps that go into creating and shipping, it’s possible for you to lose your creative spark. Let someone else take care of those details for you.If you get too caught up in the mechanics of all the steps that go into creating and shipping, you will lose your #creative spark. Read all 5 tips for creating consistent #content that's excellent: Click To Tweet
What is something you do to keep the creative juices flowing so that your content is consistently excellent?
Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.