Every business or life coach in the world will talk to you about your why. That all encompassing reason that drives you to do what you do and make the choices you make.
You have a “why” for everything you do and one of the most important ones has to be why you went into business.
We are all motivated by different things but there is one major wrong reason. Money.
If your whole reason for going into business is to get rich, you will find yourself constantly chasing the money and not caring about the quality of your product or service. Your customers will see and feel this and choose to do business elsewhere .
In this week’s Shop Talk I share more about the right vs. wrong reasons for going into your business. Watch the video then tell me:
What was your #1 motivating factor for starting your business?
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Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.