I love teaching people how to use Social Media and showing them how it can work for their business. It invariably opens a new line of communication and creates more opportunity for them in ways they don’t always expect.
Most of what we do in business is to increase sales and make more money. If you aren’t increasing sales as a result of the work you are doing in Social Media or any other marketing channel, you might be feeling like there is not much point.
I am guessing when you have found your audience, made contact and established a “friendship” –you are anxious to convert this new relationship into real life dollars?
Social Media is about building relationships. You have to work to build relationships and to keep them going and evolving. The key to this is communication.
You need a Communication Plan to keep in touch with people. You can do this many different ways. Here are a few of my favorites:
- Blog posts
- Newsletters/eMail Marketing
- Facebook Posts, Comments, Messages
- Youtube Videos
- Tweets, Replies and Direct Messages
- Pinterest Boards, Posts, Shares and Comments
One of the things we cover in The Social Business Academy, is the exact processes I use for each of these methods of communicating.
Communication has been the key to creating success in my business.
The most important thing to remember about communication and relationship building is, you must be authentic and consistent.
The ultimate goal of your communication is to establish that you are credible and reliable. This is how you get people to know, like and trust you. Once you’ve earned their trust, it’s much easier to earn their business.
Now, here’s the real secret to getting people to buy from you. I warn you though, it’s so simple you’re never going to believe it works.
Are you ready?
Yes, it’s that simple. Ask them.
Once you have established a relationship with your audience, the hard work is done. People are much more likely to buy from someone they know, like and trust.
Don’t be like everyone else though and ask them before you have done the real work – building relationships.
What’s included in your communication plan? Please feel free to share in the comments below!
Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.