The Common Cause Of Failure

With only one month left in the year, it may be tempting to give up on your goals for this month, but that’s why I want to share a story with you about not giving up. You never know when you’re about to make a life-changing breakthrough.

Many years ago, a man got caught up in what they call the “gold rush.” He had packed up and moved to the West, determined to dig his way to wealth. He staked a claim, and with high expectations, he went to work with nothing but a pick and shovel in quest of a rich future.

After several weeks of hard labor, he was rewarded with shining gold ore. In order to continue his quest, he needed to buy expensive machinery to help him retrieve the gold.

Thrilled with the discovery, he went home and told all of his friends and family. It was a team effort, but together, they helped him gather the money he needed to purchase the machinery.

They returned to the gold mine and began digging with new machinery, optimism, and hope for their future. The first cart of ore was mined and shipped to a smelter who validated their find to be one of the richest he had ever seen.

They started to count their profits and dream for their future.

Just as quick as it arrived, the vein of gold ore was gone. They drilled and drilled but didn’t find a thing.

Devastated and broke, they quit and sold the machinery as junk to a man for a few hundred dollars. Defeated, they made their way back home.

The man who bought the machinery as “junk” called in a mining engineer. With a bit of expert help, the junk man went back to the location and recovered the gold vein just three feet from where they had stopped.

The junk man generated millions of dollars in profit because he knew enough to seek expert help BEFORE giving up.

This story is a brief version of the full story in Napoleon Hill’s book, Think and Grow Rich.

Hill said, “No man is ever whipped until he quits in his own mind.”

Don’t quit because it’s December.

Don’t quit before you get expert advice.

Every year, over and over again, people say December is NOT the month to sell their programs and services. They say December is for retail. It’s not for those of us who sell online programs, coaching, consulting, or professional services.

If you truly believe that, you’re quitting in your own mind. You’re leaving an entire month of possibility on the table. Don’t set yourself up to start 2025 with a defeated mindset.

Traditionally, December is the third-highest month of the year in sales for my business, so don’t give up.

In order to achieve your goals this month, I want you to ask yourself: “What can I do to keep pushing forward in December when others are buying into their defeated beliefs about December being slow?”

Challenge yourself to do two things:

1. Finish December strong

This is the month for you to push hard. Put in the time and work you need to commit yourself to ending the year well. Don’t let the misconceptions around selling in December get you down. It’s not over until it’s over.

2. Find expert help to make next year your best year yet.

You don’t have to do this alone. You are an expert in your field of business, but sometimes, you need an expert AT business to help guide you.

Are you up for the challenge?

Think about 3 ways to end this year off with a bang and comment them below. No excuses, just three actionable steps to help you reach your goals.