If you’ve worked with a business coach, or followed them on social media, you may have heard one or more of these myths – while sometimes these CAN be true, they certainly are not a one-size-fits-all solution.
It starts with Google. They type in your name, (or the name of your business) and they click on your website. If the homepage of your website is compelling, the next link they click will be about you. After that, they’ll likely click onto your blog to read your content, perspective, opinions and IP.
From there, they’re going to click on one of the social media icons that link them into your (very public and private) life so they can learn a bit more about you. Expect that they will look at the last 5-10 things you’ve posted on each social channel, and they’ll check who you’re connected to that they know.
In the last few years, it seems that almost everyone has decided that they have what it takes to be a business coach. Marketers have made business owners feel flawed if they aren’t part of a coaching program or a mastermind, as though investing in these things is trendy and hip rather than an initiative that should be geared towards results.
I’d like to rant about all of the things that buyers should beware of, but instead, I’m going to offer you some suggestions on how to pick the best business coach for you.
If you listen to the advice which says “Do what you love and the money will follow” you’re in for a rude awakening. Just because you love something does not make it a financially viable business model, in fact, it can be exceedingly risky to buy into this nonsense.
This past week, I made a huge mistake. I run a business accountability program called DRIVERs that people can join after attending Roadmap. One of the elements included in DRIVERs is a webinar to help people tune up their Roadmap. That webinar was scheduled for this week but there was one small problem. No one knew.
Only a small number of people in our Facebook group saw the post about it and the person on my team who helps to manage this program didn’t know either.
Often business owners start and then, for whatever reason (time, money, lack of clarity or belief in themselves), they stall out. They stop actively marketing and start waiting for customers to show up. Eventually, business starts to dry up instead of expand. If you find yourself feeling this way, you can start again.
If you’ve been considering how to up your game around marketing your business, this is for you.
I recently asked a bunch of business owners: “What is one thing that you want to improve on in your business?” The vast majority of the people who responded said that they wanted to get better at selling.
Even the word selling makes some business owners cringe. If I told you that you needed to go out and sell x amount of dollars for your business today, how does that make you feel?
When I still had my job, I used to covet moments when I could garner advice from experienced business owners about the path they took to creating their own work optional lifestyle. I was fascinated by the things they would tell me and I would hang on to their every word as I aspired to start and build my own business. There is something incredibly valuable about learning from those who have done what you aspire to do.