Have you ever scrolled through Facebook and observed someone you know looking for “the best and cheapest” deal for a product or service? You quietly shake your head because you know that “best” and “cheapest” do not go together.
What happens when you search for flights? What’s the best option for you?
You may have fallen into the trap of focusing on lead generation when what you really need to focus on is your ability in converting leads into paying, happy and satisfied clients.
Too many people are afraid of being “salesy” – and their lack of sales knowledge gets in the way of actually selling and generating any profit.
People who do this are fearful of being too pushy. They lack a formula for selling and they likely fall into the trap of telling instead of selling.
LinkedIn marketing is very “in” right now. Along with that popularity, I’m seeing many businessmen and women using cringy and ineffective methods to pitch and sell their products or services.
This week’s blog is brought to you by my LinkedIn inbox. It might seem obvious that these strategies are ineffective and should stop being used effective immediately, it’s not.
If you own a business, you should be able to generate income on demand. Real business ownership means you have built something that you have control over and can influence to generate income.
I recently spoke at Alan Weiss’ Million Dollar Consulting Convention and Sales Expert, Colleen Francis was also one of the speakers. Colleen shared some vital and eye-opening stats on the percentage of buyers who make purchasing decisions before they ever have a conversation with you.
Seth Godin talks a lot about the smallest viable market in his newest book This is Marketing, which we are reading and discussing in Thought Readers.
He spends a lot of time focusing on the long tail, the niche market, and the smallest viable community you can serve in your business opposed to trying to serve everyone.
While reading, the question that came up for me was this: what’s the definition of viable?
It’s super important that you know who your customer is, otherwise, you’ll constantly be fighting battles like the one I’m about to share with you.
We’re doing renovations to our kitchen in our home in Florida. I posted our old dishwasher on Facebook Marketplace for $50 last month. It was a General Electric dishwasher, stainless steel, in great condition, and in full working order. Within moments of posting it on marketplace, my inbox was flooded with interested people.
Every year, the day after American Thanksgiving, consumers flock to retail stores to shop and take advantage of deep discounts and promotions, fondly referred to as Black Friday. These once a year promotions have now migrated into the week before Black Friday (everyone wants to get a head start) and have invaded your inbox with online promotions too.
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