Seth Godin talks a lot about the smallest viable market in his newest book This is Marketing, which we are reading and discussing in Thought Readers.
He spends a lot of time focusing on the long tail, the niche market, and the smallest viable community you can serve in your business opposed to trying to serve everyone.
While reading, the question that came up for me was this: what’s the definition of viable?
It’s super important that you know who your customer is, otherwise, you’ll constantly be fighting battles like the one I’m about to share with you.
We’re doing renovations to our kitchen in our home in Florida. I posted our old dishwasher on Facebook Marketplace for $50 last month. It was a General Electric dishwasher, stainless steel, in great condition, and in full working order. Within moments of posting it on marketplace, my inbox was flooded with interested people.
Every year, the day after American Thanksgiving, consumers flock to retail stores to shop and take advantage of deep discounts and promotions, fondly referred to as Black Friday. These once a year promotions have now migrated into the week before Black Friday (everyone wants to get a head start) and have invaded your inbox with online promotions too.
Have you bought into the hype that if you create the perfect sales funnel with the right upsell and down sell, you can rapidly earn millions? This is simply not true.
A little while back, somebody within a Facebook community I am part of shared a situation about the financial struggles they were having in their business and was seeking guidance.
I was immediately struck by the number of women that responded to this post stating; “You have a money-mindset issue.”
I recently asked a bunch of business owners: “What is one thing that you want to improve on in your business?” The vast majority of the people who responded said that they wanted to get better at selling.
Even the word selling makes some business owners cringe. If I told you that you needed to go out and sell x amount of dollars for your business today, how does that make you feel?
Everyone has a horror story when it comes to flying. Lost baggage, delayed flights, and rude passengers are some of the things people love to rant about online when they express their dissatisfaction.
It’s an industry that typically nickel and dimes you on every little thing. You need to pay extra for baggage, extra for food, extra for insurance and don’t even get me started on the change fees.
The Louis Vuitton store in Naples, Florida at Waterside Shops is stunning. Every year when I’m in Florida, I drop by to look at their bags and covet the new and classic designs. They’re one of my favourite handbag designers because their bags are classic pieces that you can invest in and use for decades.
This January, I was looking for a new bag. It’s been a number of years since I bought one and so I was in the market to buy. I found one that I liked, and just like any other consumer, I wanted to think about it before I spent my money. The sales associate was very helpful. He gave me his card and all the information I would need once I’d made my decision.
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