How to continue selling in uncertain times, by Lisa Larter
25 Mar

Selling in Uncertain Times

By Lisa In Business, Cash Flow, Client Experience, Income, Sales /   No Comments

With the unprecedented economy we’re currently in, the thought of selling and continuing “business as usual” may be nerve-wracking and next to impossible for some business owners. It’s not business as usual.

However, there are things most business owners can do to adjust their business and continue selling.

Even though it feels like everything is changing – with news coming out about new measures and restrictions on businesses in an effort to flatten the COVID-19 curve – there are two crucial elements you can take into consideration.

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Converting Leads Into Clients, by Lisa Larter
25 Sep

Converting Leads Into Clients

By Lisa In Ask Lisa, Marketing, Sales, Success /   No Comments

You may have fallen into the trap of focusing on lead generation when what you really need to focus on is your ability in converting leads into paying, happy and satisfied clients.

Too many people are afraid of being “salesy” – and their lack of sales knowledge gets in the way of actually selling and generating any profit.

People who do this are fearful of being too pushy. They lack a formula for selling and they likely fall into the trap of telling instead of selling.

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LinkedIn Marketing: Inbox Sales Spam, by Lisa Larter
21 Aug

LinkedIn Marketing 101: Inbox Sales Spam

By Lisa In Business, Client Experience, Easy User Tips for Social Media, Marketing, Networking, Sales, Sales Models, Social Media /  2 No Comments

LinkedIn marketing is very “in” right now. Along with that popularity, I’m seeing many businessmen and women using cringy and ineffective methods to pitch and sell their products or services.

This week’s blog is brought to you by my LinkedIn inbox. It might seem obvious that these strategies are ineffective and should stop being used effective immediately, it’s not.

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what'sviable
16 Jan

What’s Viable?

By Lisa In Blog, Business, Cash Flow, Entrepreneur, Products, Programs, Sales, Sales Measurements, Sales Models /   No Comments

Seth Godin talks a lot about the smallest viable market in his newest book This is Marketing, which we are reading and discussing in Thought Readers.

He spends a lot of time focusing on the long tail, the niche market, and the smallest viable community you can serve in your business opposed to trying to serve everyone.

While reading, the question that came up for me was this: what’s the definition of viable?

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