8 Steps To Creating A Grand Slam Offer

Every sale starts with an offer. What’s yours?

Are you so busy marketing you’ve forgotten to put offers in front of people? Perhaps you’re too busy building a mailing list with people who are looking for free stuff to stop and consider how you might use a unique and compelling offer to generate more revenue. Instead, let’s create an offer your ideal client can’t say no to.

Don’t let your marketing supersede making money in your business. While you need marketing, you also need to make money. You’ll only make money by regularly coming up with offers that provide ridiculous value to your buyers.

A few weeks ago, I worked with a group of clients to create a brand new, uber-exciting, bold, and audacious grand slam offer using the framework Alex Hormozi uses in his book, $100M Offers. Most people read books and think, “That’s a great idea,” but few take the time to do the work and create something.

And I sort of get it. Creating on your own is hard, and so is finishing. It doesn’t have to be that way, though. When you do work like this in a group setting, you’re forced to do the work, discuss the work, and finish the work.

Curious as to how we did this? I’ll spill the details below, but it won’t be easy to do on your own. You’ll get stuck in analysis paralysis, and you likely won’t be brave enough to go as big as you’re capable of without someone else there to encourage you along the way.

My offer to you is simple: I can help you do this during an Action Accelerator if you’d like some help. In any case, I hope this at least kickstarts your creative juices into creating an offer Alex would say it is “so good people feel stupid saying no.”

Here are the steps if you’d like to DIY it. You can buy Alex’s book here.

Step 1: Define Your Dream Client 

1. Who is struggling the most with the problem you solve?
2. What have they already tried to fix this problem?
3. What’s their budget for solving this problem?
4. What would make them say, “I need this right now?”

Step 2: Map the Transformation 

1. Where is your client right now? (Be specific about their current situation.)
2. Where do they want to be? (Describe their ideal outcome.)
3. What’s the biggest obstacle standing in their way?
4. How quickly do they want this transformation?
5. What would this transformation be worth to them in dollars?

Step 3: Design Your Solution

1. What’s the step-by-step process to achieve their desired outcome?
2. Which parts could you handle completely for them in a done-for-you offer?
3. What tools, templates, or resources would speed up their success?
4. What support would they need to stay on track?
5. How could you package this to deliver results faster than anyone else?

Step 4: Stack the Value

List everything you could include in your offer:

1. Core Service:
   • What’s the main thing you’ll deliver?
   • How will you deliver it?
   • How often will you deliver it?
2. Support Elements:
   • What kind of access will they have to you?
   • What additional training will you provide?
   • What resources will they get?
3. Bonuses:
   • What could you add that would be valuable but low-cost to you?
   • What existing resources could you include?
   • What would make this irresistible?

Step 5: Remove the Risk

1. What’s the biggest reason someone might NOT buy?
2. How could you guarantee their success?
3. What proof can you show that this works?
4. How can you make it feel safe to say yes?

Step 6: Price Your Offer 

1. What’s the total value of all components at retail price?
2. What do competitive/alternative solutions cost?
3. What would a successful outcome be worth to your client?
4. What price would make you excited to deliver this?
5. What price would attract your ideal client while excluding looky-loos?

Step 7: Name Your Offer 

1. What’s the main benefit in one sentence?
2. What makes your approach unique?
3. What timeframe or specific result could you include in the name?
4. How could you make it memorable and repeatable?

Step 8: Delivery Plan

1. What happens immediately after someone says yes?
2. What’s your step-by-step delivery process?
3. How will you track their progress?
4. When and how will you check in with them?
5. How will you celebrate their wins?

Remember: Your Grand Slam Offer should be unique, valuable, and compelling enough that saying no feels like a mistake to your ideal client.