What Sochi Can Teach You About Social Media


Have you read some of the stories about Sochi 2014?

There are some really inspirational headlines coming out of these Olympic games. We can all learn a lesson from them and be reminded of how important it is to stay positive in our lives and support each other.

Did you see this one?

“Disabled brother inspires Bilodeau’s perfect run”

My favourite lesson from this story comes from a quote from Gold Medal winner Alex Bilodeau. He says this about his disabled brother: “I always complain, and he has every reason in the world to complain and he never does. And why is that? He enjoys life, he takes the best out of it.”

My second favourite story is this one:

“Canadian coach’s act of kindness in cross country skiing at Sochi Olympics reflects all of us”

In this story, a Canadian Ski coach helps someone finish their race with dignity. Everyone else watched as this person struggled, but he took action. He demonstrated courtesy and compassion in the face of someone’s adversity.

Lisa-Quote-6So besides these stories being shared on social media, what can you take from them?

For me, the lesson is this: stop complaining about every little thing in your life on Facebook and learn to enjoy life and share the best of it.

Stop criticizing others and look for opportunities to step in and help someone when you see they are struggling. <- Tweet This! 

We are all human. We are all trying to do our best.

And we all get to choose our attitude and our next post.

I’d love to hear your take on this. What inspiration have you taken away from the Sochi Olympics so far?

It seems that even the advertisers understand what these games are really all about. Check out P&G’s commercial that went viral just before the olympics began and remember that Mom isn’t the only one who can help someone up. You can too:


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Lisa Larter Bio Image of Lisa x400

Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.

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