Start paying attention to the goals you set for yourself. Instead of setting a goal to increase your sales by 10%, what about if you set a goal to 10x your business?
Here’s the problem with trying to hit a modest 10% gain in your business. You’ll likely attain only a 5-8% gain if you’re lucky, or maybe your sales will even stay flat.
You’ll have a mediocre outcome at best.
The reason for this mediocre outcome is you’re not thinking BIG enough.
When you set average goals, in most cases, you’ll be lucky to get average results. However, when you think BIGGER, you come up with bolder ideas that can help you get BIGGER gains in your business.
Recently I asked myself, “How can I 10x my business?” 
Asking that question immediately brought me TONS of ideas around how to look at my business, market my business and attract the right buyer. It created a ton of possibilities, strategies, and tactics for growth that wouldn’t have been available to my thinking if I was considering a tiny bit of growth.
It changed my mindset and pushed me to dream and think of new and different ways to grow my business.
Now, here’s the bad news. I didn’t 10X my business – I only doubled my sales in Q1.
I DOUBLED my sales, instead of 10x-ing my sales.
If I had been striving for a mere 10% increase, this wouldn’t have happened.
When you set average #goals, in most cases, you’ll be lucky to get average results. Click To TweetStop setting small goals.
While I don’t aspire to have a 10M business, the act of thinking ‘how can I’ opened up possibilities in my mind that were very much different than if I would have asked myself ‘how can I grow by 10%.’
And the beauty of doing this is if there are things you want to STOP doing in your business, the increased income gives you significantly more freedom to choose to do what you love first.
The goal is the same – to increase sales and growth in your business. The difference is how you frame it.
Creating goals isn’t easy to do in a vacuum. Join me and a community of amazing business owners at Roadmap on May 28th – 30th, 2019 in Ottawa, Ontario, Canada. Roadmap is 3-days of doing deep work, in-depth work on learning, discussing and implementing a plan for the future.
You’ll dive deep into this experience, and you’ll walk away with a step-by-step strategy for your business which includes tactics for sales and marketing that you’ll be able to implement immediately and stick to for the next 3-5 years.
If you’d like more details on what to expect, or you’d want to secure your spot, head over to https://lisalarter.com/roadmap.
Leave me a comment and let me know how you set goals in your business.
2 thoughts on “Start Overstating Your Goals”
I love the idea of setting bigger goals. Unfortunately I can’t attend your conference, but I love the idea. I struggle with focusing on one goal and following through. It’s like I have too many interests and a hard time realizing with limited time I can’t pursue all my business interests
That’s right – you can do anything but not everything. I hope to see you at one of my events someday soon!