There are three key problems that every entrepreneur faces when it comes to building a successful business. They may not be your usual suspects, but, guaranteed, you’ll be able to relate to at least one of these problems– if not all three.
It doesn’t matter if you’re in start-up mode, out of the gate trying to make your first sale, or if you’re a pro who has crossed over the 7-figure mark. These problems will continue to haunt you in your business and should be considered regularly.
So, you want to be brave and change your life?
In Shad Helmstetter’s book, What to Say When You Talk to Your Self
Are you the kind of person who waits around for the perfect time to get things done?
Recently, I sat in an airport, two hours before a flight to Florida, and decided to haul out my laptop and get some work done. I was already waiting at the gate for them to call for pre-boarding, typing away at one of those high top tables.
I’ve been in the coaching and consulting business for over 10 years now, and I’ve worked with hundreds of people, from the “starting a business” stage to the “multiple seven-figure profits” stage. I’ve seen it all. But more importantly– I’ve done a lot of things during that time to grow my own business too.
Before we go any further, know this: the grind is not always sexy.
Try is a weak word. When it becomes a part of your vocabulary, what you’re actually doing is telling yourself that you’re not committed, serious, or interested in following through.
When you’re serious about whatever it is you’re doing, you stop implying that you will ‘try’ and, instead, simply do. You commit to getting it done. You commit to showing up. You’re all in!
When I coach business clients and meet participants at my workshops, regardless of ages, titles, and experience — the biggest excuse that keeps popping up over and over:
“It’s hard for me to _____________.”
Have you ever heard yourself say something along these lines about your lifestyle or business? Fill in the blank. Just add your own, personal “thing” that you find hard to do. What’s your biggest excuse?
I recently realized that marketing is like exercising. It’s so easy for people to give up on marketing, just like they have given up on exercise. They don’t know where to start, and when they don’t see instant results (cue the scale) they give up.
Start paying attention to the goals you set for yourself. Instead of setting a goal to increase your sales by 10%, what about if you set a goal to 10x your business?
Here’s the problem with trying to hit a modest 10% gain in your business. You’ll likely attain only a 5-8% gain if you’re lucky, or maybe your sales will even stay flat.
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