You may be thinking this article might not apply to you but the truth is, selling your business or having it go belly up is a reality for many business owners.
Why is it that some people are successful in selling their businesses while others just close up shop and walk away leaving their equity and goodwill on the table?
When you start a business, usually the last thing you think about is an exit strategy. You think you are in it for the long run and sometimes you have huge visions of growth.
But the truth is, you work really hard to build your business and when the time comes to move on, if you have something of value, you should be able to pass it on to someone else and pocket some cash at the same time.
When I started The Organic Basket Company back in 2001, it was a home based business. I aspired to be able to grow this business into a coffee shop model, to maybe franchise and have stores all over the place and to retail gift baskets in many locations.
Then the grind settled in and although the business was generating about $30,000.00 a year (with me only working one weekend a month), after a while, the work became boring and did not challenge me intellectually.
I tried to bring someone else in to help me with the business but my profit margins were not really big enough for me to pay someone to do the work and keep some money for myself.
Then in 2006, I opened Parlez Wireless, an Authorized TELUS Dealership. The basket business continued to exist but my focus was completely moved to the new endeavour.
Over the next year, the basket business pretty much dried up and I sold it for a very small amount of money, basically enough to cover the cost of the products I had on hand.
In 2012, I sold Parlez Wireless. This time things were different.
The most important lesson from The Organic Basket Company was this:
- When you lose your interest in your business, your sales will go down and your profit will deteriorate
- The moment you feel you are not as jazzed with your business, start to think about whether or not you should consider an exit
- Always exit at the top of the game, not after your sales have slid to the bottom
Two years before Parlez Wireless sold, I had begun my consulting business. This time, there was a team who could operate the business without me and the business did not decline the way the basket business did.
Inside though, I knew this was not what I aspired to do long term so I started making plans to exit. The difference this time was I sold my on hand inventory and walked away with actual money for the equity I had built in the business.
In addition, the business had solid operating systems, sales tracking, cash-flow tools etc, all the things you learn in The Pilot Project. It was a profitable business ready to go without a new owner having to put a lot of time and money into it. This made it more appealing to buyers and allowed me to sell it at a price I was comfortable with.
Just because you may not feel the interest anymore does not mean that someone else wouldn’t be thrilled to continue to build up momentum from where you left off. Build something really great and sell it when the value is still there.
Check out this Shop Talk Video on When to Pull the Chute and Sell Your Business for more tips and share in the comments – Have you ever sold a business?
Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.