Get Clear on Who You Serve With Steve Dotto In this episode, learn how Steve Dotto’s epiphany about what makes him unique and figuring out who his ideal client was, skyrocketed his business and brought a deeper meaning and sense of purpose to his life. In the 1990s and early 2000s Steve Dotto had his …
Are you stuck and afraid to ask for help? The entrepreneurial journey often starts out as a solo pursuit. As a business owner, you have a vision and it takes incredibly hard work, sacrifice and dedication to make it come to life. In the beginning, you DIY everything in your business and you try to …
Yes, you need a business strategy. Any business owner who aspires to do something remarkable with their business needs a strategy if they are going to succeed. Now, before you go down the rabbit hole of rationalization and overwhelm, strategy doesn’t have to be complicated. In fact, your strategy should simplify every decision you make …
Last week, while at an event hosted by The Trust, a colleague of mine, Amanda Tess, founder of FASTer Way, said something about her business that has been bouncing around in my mind ever since. She said, “Momentum loves speed.” She should know – she grew her company from $1M to $65M in two years.
Last week, I had a conversation with Mark Schaefer for our Thought Readers community about marketing. Mark wrote the book Marketing Rebellion, for which the tagline is “the most human company wins.” Our entire discussion, which will be released on my new podcast, was around ways to create more human impressions instead of tricks and …
Do you remember what it was like to shoot video in 2008…? I desperately wanted a flip cam. I saw Gary Vaynerchuk, this wine guy, using a flip cam to shoot videos daily. And, I aspired to be able to do the same thing. My girlfriend, Laura, agreed to get me one while she was …
It was the Monday after an extra-long weekend. I had taken five days off (as “off” as you can be when you own a business and you’re addicted to email). On that Monday, I had a call to review a strategic marketing plan with Sandra on my team. When my alarm went off that morning, …
Do you think list building is dead? People are constantly asking me, “Lisa, what is the best way for me to build my mailing list?” Although there are strategies to help you do this, you should be mindful that people are constantly unsubscribing to mailing lists… which should have you wondering if list building is …
This week, I’m sharing three things that will help you stick to the goals, objectives or commitments you have set for the upcoming year. I am challenging myself to do more than what I’ve done in the last few years. I’m going to challenge myself to do a video every single week.
Over the holidays, several people told me that they didn’t have big goals set for the upcoming year. They were “waiting” to see what happened. Waiting because it’s been a tough year, waiting because they don’t know what the future holds, and possibly, waiting because they are afraid to do the wrong thing.
