Lessons from a Decade of Entrepreneurship
22 Mar

Lessons from a Decade of Entrepreneurship

By Lisa In Blog, Business /   6 Comments

It’s my birthday week and this birthday marks 10 years of full-time entrepreneurship. A decade is a long time and as I ponder the future and what the next ten years will bring, I’m also looking back at some of my learning in the hopes that it can help you.

In November 2006, I walked away from my corporate job and opened a bricks and mortar retail store called Parlez Wireless. It was an authorized TELUS dealership in Ottawa. It would be an understatement to say it was the bravest and scariest thing I ever did.

Read More
Nasty Bankruptcy
15 Mar

Nasty Bankruptcy

By Lisa In Blog, Business, Cash Flow, Entrepreneur, Sales, Sales Measurements /   No Comments

You’ve probably heard a whisper of the latest major clothing company that has gone bankrupt. How exactly does a company go from $85 million dollars in revenue in 2014 to bankruptcy protection at the end of 2016?

According to analysts in this LA Times article, Nasty Gal’s growth was fuelled by heaving spending in advertising and marketing creating what is known as a leaky bucket situation. 

Read More
Outsourcing and Automation Can Kill Your Brand
08 Mar

Outsourcing and Automation Can Kill Your Brand

By Lisa In Blog, Business, Choosing Your Channel, Entrepreneur, Leadership, Marketing /   3 Comments

The world of social media can be awfully loud and it’s impossible to be on every social channel, reaching everyone, all at once.

As busy business people, we turn to automation and outsourcing for help. Automation and outsourcing have become powerful things. They allow you to push out content more consistently, and at a higher volume without YOU needing to be on your computer all day, every day. But sometimes, this can go very very wrong.

Read More
Why Do Some People Fast Track
15 Feb

Why Do Some People Fast Track?

By Lisa In Blog, Business, Entrepreneur, Leadership /   1 Comment

Have you ever found yourself comparing yourself to someone else in the same industry as you? You’ve probably thought, “What are they doing, that I’m not doing?”

Let’s use Jill and Jane (hypothetical characters) as examples of why people fast track.

Jill and Jane both have a business in the same industry. They started at the same time, yet Jill continues to struggle to build her business while Jane has become wildly successful.

Read More
7 Critical Website Requirements
25 Jan

7 Critical Website Requirements

By Lisa In Blog, Business, Coaching, Content, Entrepreneur, Training /   8 Comments

Picture this: The web company you’ve worked with for the last five years has suddenly gone out of business. You’ve called and emailed them repeatedly and you are unable to get a response. You desperately need to log into your website but your username and password don’t seem to be working. Frantically, you’re trying to find someone else to help you only to discover that you don’t even own your own website.

That’s right, your domain and hosting are all owned by the web company you hired and your hands are tied.

Read More