Your website is your most powerful digital asset. It’s your storefront in the world’s largest shopping center. If it’s not driving results, it’s time to fix that. Here are 10 power moves that will make your website work harder for your business.
1. Brand Congruency Matters
Your website should align with your brand. If your visuals, messaging, and overall aesthetic aren’t consistent, visitors won’t trust you—and they won’t stick around.
2. Clear and Compelling Messaging
Can a visitor immediately understand what you do? Your homepage should pass the “grunt test”—if someone skims it in 5 seconds, they should know exactly how you help.
3. Minimize Clicks, Maximize Action
People are impatient. If they can’t find what they need in 2-3 clicks, they’re gone. Simplify navigation and make the user experience seamless.
4. Prioritize User Experience
Hard-to-read fonts, slow load times, and clunky navigation will drive people away. Your website should be inviting, intuitive, and built with your visitors in mind.
5. Strong Calls to Action (CTAs)
What do you want visitors to do? Book a call? Sign up? Make it obvious. Your CTA buttons should stand out and use clear, direct language.
6. Speed and Security Are Non-Negotiable
A slow website is a dealbreaker. Regularly check your site speed, ensure your SSL certificate is active, and keep plugins updated to avoid security risks.
7. SEO Isn’t Optional
If search engines can’t find you, neither can potential customers. Use the right keywords, optimize for mobile, and structure your site properly to improve rankings.
8. Fresh Content Keeps You Relevant
If your last blog post was from three years ago, what does that say about your business? Regularly updated content helps with SEO and keeps visitors engaged.
9. A Contact Page That Converts
Don’t just slap on a form and call it a day. Make it easy for people to reach you by including multiple contact options and a short, friendly message.
10. Self-Selection for Multiple Audiences
If you serve different types of clients, help them find the right information fast. Create separate entry points that guide them based on their needs.
Take a moment to audit your site. Would you give yourself a passing score on all 10? If not, it’s time to take action. A few strategic tweaks can turn your website into a high-performing, lead-generating machine.
What’s the first change you’re going to make?
A LIVE 5-MONTH COHORT WITH LISA LARTER · STARTS AUG 4, 2026