What is your business vision Using glasses to see a park clearly with a river and trees

What is Your Business Vision?

I was asked a question about my business that I found hard to answer immediately. It kept me thinking for days. My sister asked me, “What’s the vision for your business?”

Last week, while in Chicago, I spent the evening with my youngest sister, Natasha, catching up. She lives outside the city and made the trek in with a great bottle of wine and some yummy snacks, and she hunkered down at my hotel room with me for the night.

We spent a good deal of time discussing our professional paths and what the future might look like. She asked me a question I was unable to answer, and it really bothered me.

She asked me, “What is your vision for your business?”

I had no answer; I really didn’t know, and at that moment, it made me feel very disconnected from my work.

The next day, I continued to think about this question, and suddenly, I knew what the problem was. It wasn’t that I lacked vision and purpose; it was that my vision and purpose were hidden.

Let me explain.

Have you ever gone to an event, taken copious amounts of notes, had amazing ideas for the future, and then, once you got back home and into your regular routine, completely forgot what your intentions were?

That’s what happened to my vision.

And suddenly, I remembered. I knew what it was and could almost instantly connect with it once again.

Quickly, I texted my sister and said, “I realize I do have a vision. I thought about it a lot today.

My vision is to empower business owners to create more successful businesses so they can make an impact and make money. Everything I do, and my team does, is to support them on that journey.”

It breaks my heart when business owners risk so much to start a business and can’t pay themselves.

It bothers me when really amazing companies don’t know how to position and market their services for lead generation. It pains me when people undercharge for their services because they don’t think they are good enough to ask for more.

Every day, I do what I can to help business owners understand business fundamentals, marketing, sales, communication, and money to help them be more successful.

The problem is quite simple. I’ve been so busy doing that I’ve forgotten what my north star is and why I do it.

Can you relate?

If so, here’s what I suggest you do.

1. Tell someone your vision of why you do what you do.

2. Do a video proclaiming your why and put it on your website.

3. Write it down and stick it on your computer so you see it every day.

4. Put it on a graphic and make it the screensaver on your smartphone.

The minute you connect back with your vision, it will fill you with energy and excitement for what you do, and not only that, but you will also have so much greater clarity on what things you should be saying yes or no to.

We become entrepreneurs for 3 main reasons: to make a difference, to have more freedom, and to make more money.

Remember your why, and remember the impact you aspire to make. When you stay connected to this, everything you dreamed of for your own business is possible.

I leave you with one of my favorite quotes by the great Zig Ziglar: “You can have everything in life you want if you just help other people get what they want.”

Don’t lose sight of what you want to help other people do. It is the fuel you need on this journey.


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Lisa Larter Bio Image of Lisa x400

Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.

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