At the end of our strategy debrief, after I discussed what people typically do before they make a decision to reach out for business help, he said, “I was stalking you for nine months before I pulled the trigger.”
He went on to explain what he meant. He stalked my work online, read my blog, listened to my podcast, paid attention to my social media posts, and replied to the odd newsletter to see how I would respond. By the time he reached out to discuss how I might help him, he had already made the decision to work with me.
Read that last part again—when he reached out to me, he had already decided he was ready to work with me.
The sales process has changed, my friend, and you are no longer in control.
The sales process has changed, my friend, and you're no longer in control. In this week's blog, find out the 3 ways people find you online when they are looking for a solution to a problem. Click To TweetThere are 3 ways people find you online when they are looking for a solution to a problem:
1. Word of Mouth
They ask someone, or multiple people in their network for a recommendation and your name comes up.
2. Search
They type a query into a search engine and your content is the answer to the query they entered.
3. Social Media
They get connected to you or your content through their network on social media. This could be through paid advertising, but more often than not, it’s because someone they know, like, and trust commented on something you shared, and they saw you in their feed based on that interaction.
If you make a good first impression, if you resonate with them in some way, this is what they do next…
They creep you, or as my client said, they stalk you.
People go to your website to see what you’re all about and what services you offer. They read your about page, they look at your services, they read some of your content, and they try to make sense of how you can help them.
You likely think your website, social media, and content are about you, but you’re wrong. Your website, your presence on social media, and the content you create are really about how you can help the next person interested in what it is you do.
You likely think your website, #SocialMedia, and content are about you, but you're wrong. Your online presence is really about how you can help the next person interested in what it is you do. Click To TweetThis is why I blog every single week, even when I don’t feel like it. Even when I’m on vacation and even when my blog and newsletter come out on a holiday. It’s because I want to be consistent for you. I want to show up regularly and add value for you.
When you do that, people like my client notice. And, every one of those impressions is like adding a chip to a poker table—stacking credibility in your favour.
Stop worrying about the masses. You don’t really want to be an “influencer,” what you want is to be a credible human being who is an expert at the product or service you offer, which can actually influence someone’s buying decision before you’ve even said “hello.”
That’s the power of effective marketing.
So, I want to ask you: What does your online presence say about you?
