A Broken Heart, Garth Brooks and Overcoming Client Rejection

It was the winter of 1983, I was in grade 8 and he was in high school. He was my first love.

I still remember that very first kiss, (it was my first one!) under a tree, in front of the big white Church. It was thrilling and kind of gross all at the same time – but my heart felt like it was going to explode. I knew, at that moment, he was the one. We were destined to be together forever.

And then he dumped me.

And my 12-year-old heart broke into a million pieces. My mom and my best friend tried to console me to no avail. I spent weeks writing in my diary, crying myself to sleep, and doing everything I could to win him back.

I was devastated, and the dreams I had for our future were ruined.

Rejection hurts - but you can grow from this in your #business and move forward. Share on X

Rejection, in any capacity, hurts.A Broken Heart, Garth Brooks and Overcoming Client Rejection - Lisa Larter

Fast forward to a call with a client. She looked me square in the eyes and said, “I’ve got to be honest, I’m not comfortable asking people to buy what we’re selling. I don’t know why it makes me uncomfortable. I’ve got years of retail experience, I mean, I know how to sell.” 

I knew why. Her heart had been broken too.

Broken by the rejection she felt when the people she tried to sell to said no. That rejection you feel when someone says no cuts right through to the heart and makes you want to withdraw and give up on trying again.

Love does the exact same thing, but a 12-year-old is resilient and there will always be another boy.

I first met him in 1988. He was the boyfriend of a girl I went to school with and I thought she was so lucky to be with him. He was nice, funny and good-looking. They had been together for years, and definitely were my idea of “relationship goals”.

That was during my last year of high school, which got cut short when I dropped out.

Fast forward to 1995, and I saw him across the room at a bar with his friend. When I went up to him to say hello and ask how his girlfriend was, he said, “We haven’t been together in years.

The rest is history. I married that boy and have spent half of my life with him now.

There’s a song written by Garth Brooks that sums it up perfectly: “I thank God for unanswered prayers.” And, every time I hear that song, I think about my 12-year-old prayers. What I wished for, and what I ended up getting instead…

The same is true in business…

There will always be another client. The one who rejected you doesn’t matter – they weren’t the right one for you anyway.

Don’t stop trying to build your business, sell that program no one has bought yet or raise your prices because you’re afraid of rejection.

Keep going. If you started, you have an obligation to finish. The first no, the first rejection, is a test of your will and resilience.

Rejection is not a final “no” – rejection is what redirects you to a better yes.

Don't stop trying to build your business, #sell that program no one has bought yet, or raise your prices because you're afraid of #rejection. Share on X

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4 thoughts on “A Broken Heart, Garth Brooks and Overcoming Client Rejection”

  1. Great article, Lisa! When I started my business it really surprised me how personal business really is. Your feelings and perspective can completely alter not only how you run your business, but also your ability to grow and prosper. You really helped me understand my customers and myself and you offered a new way of looking at situations that helped me manage my emotions and business practices at every turn. Xo

    1. Thank you Stephanie! It’s true, business IS personal! It is hard not to take things personally when you care about people!

  2. Love this post! We all had been there, and also we’d caused other people’s pain. Lesson: keep going, something better is on its way. Keep trying and building your empire! Know yourself, your business, keep adding value and creating. Thanks for the reminder!

    1. Exactly, you can’t force a relationship, personally, or professionally. It’s better to learn from the ones that are great and find more like that!

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Lisa Larter Bio Image of Lisa x400

Lisa Larter

Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.

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