One of the most important things you can learn to do that will contribute to your business success is focus. Focus allows you to prioritize and complete big honking business projects.
My passion is helping business owners get results in their business. Plain and simple. Whether it’s increasing sales, or creating content, or figuring out how to use social media to attract more customers. My “shtick” is I help you get more results in your business and I love it when my clients celebrate their results and their success with me.
That brings us to the question of how do you focus so that you can get those results and create those successes. How do you actually do what it takes to complete a great big huge project and not get stuck in analysis paralysis? It’s hard. It’s really hard, because as entrepreneurs often we are more motivated by the idea than we are the implementation of that idea. It’s all fine and dandy at the beginning when it comes to that idea but when it comes to carrying it into the end zone it’s hard not to drop the ball. I know, because I’ve been there many, many times myself!
So how do you do this? How do you focus and just “get ‘er done”?
That’s the question everyone wants answered – and the answer is simple.
You just need to do it.
That’s it. You just need to do it.
Some people will say you need time management tools or project management tools, but really what you need is self-management.
Think about the snooze button on your alarm clock in the morning.
Why do we hit that snooze button? We hit it because it’s warm, comfy, and we just want to stay where we are for a few more minutes.
That is the same with a project – we just want to stay comfortable, where we are for a few more minutes.
So here is the deal…
If you want to complete a big project the first thing you need to do is decide that you WILL complete the project and have the self-discipline to do what it takes to actually finish the project.
That is the biggest, number one thing – it’s about you – you deciding you are going to do this.
What you do after you make that decision is where the focus and prioritization comes in. If you’ve ever read The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield, he talks about “just start” – if you just start, it’s amazing what you get done. Whether it’s a project, or writing a book, or going to the gym, if you just get through the first 5 minutes it’s amazing what you can accomplish and how 5 minutes turns into 60 minutes.
So how do you focus, prioritize and complete that big honking business project?
Step 1 – you need self-discipline.
Step 2 – you need a plan.
Step 3 – you need to set time lines.
Step 4 – engage your team to help you.
Step 5 – stop trying to be a perfectionist. Done is better than almost done.
Founder and CEO of the Lisa Larter Group, master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa inspires entrepreneurs and business owners to see the possibilities for their organizations when it comes to strategy. She uncomplicates modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.